I recently put together a product commercial for a client using SORA. It’s not just about saving time; it feels like having a video production studio right on your computer! 🤯 The footage it generates is great when you have the right prompt (despite a lot of glitches) and with a little help from After Effects and Premiere and other tools, I was able to fine-tune everything.

We know it's not perfect but my client loved and here’s what stood out to me:

• Ready-to-Use Footage: Instead of filming everything myself, I had quality clips to work with right away. It saved a ton of time.

• Creative Flexibility: Once I had the footage, I could easily tweak it in Premiere and After Effects, Runway and Topaz to get the final look I wanted.

• Worth the Cost?: For $200/month, you get a lot of solid content without having to spend a ton on production.

It got me thinking... Could creating product commercials like this actually be a full-time job? With the growing demand for content, especially high-quality videos, it seems like there’s plenty of room to do this professionally.

Anyone else using this? Is it worth the price? I’d love to hear what you think!

Now that Sora has been released and its pricing is public, I decided to compare the price with Runway which is one of the other top competitors for AI video generation.

Note that this is pricing comparison only, not features. Both of these are prices for the monthly plan, 5 secs per video:

• Sora: $20 for 50 videos (or) $200 for 500 videos == $0.4 per video

• Runway: standard is $15 for 25 videos (625 credits, 25 credits per video) == $0.6 per video

  • pro is $35 for 90 videos (2250 credits) == $0.39 per video

In addition, OpenAI's monthly plan includes ChatGPT and other features, which Runway doesn't, so Sora wins out clearly on the pricing front since you get ChatGPT paid features as well for the $20 / $200 per month.