Alpha
alpha.page › blog › startup-marketing-strategies
10 Powerful Startup Marketing Strategies for Growth in 2025 - Alpha | AI Website Builder
October 11, 2025 - A classic example is Airbnb's early integration with Craigslist to reach a massive, relevant audience. Influencer and partnership marketing is a strategy that leverages the trust and reach of established individuals, brands, or platforms.
UserGuiding
userguiding.com › blog › marketing-startup
15 Fundamental Startup Marketing Strategies + Examples and Ideas
Marketing the product is the most difficult part after starting a startup. This article goes into detail with the best strategies of startup marketing, with examples.
Anyone have a good example of a startup marketing strategy template?
If this post doesn't follow the rules report it to the mods . Join our community Discord! I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
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June 18, 2024Marketing strategy for early-stage startup
Couple of questions: — have you tested the idea on your ideal market? If yes (hopefully), where did you gather the data? — why specifically 18-29 y/o females? — majority of your marketing plan is actually just paid advertising. Ads work well to create awareness of the product. You’ll need creator content and organic in order to prove your concept, create trust and facilitate a need. Some simple suggestions: create lead magnets - maybe a quiz or a download where you can offer insight into the product and how it helps. Education works well in this category to show you’re a leader in the space; talk about benefits of looking after your mind, benefits of ‘journalling’, mental health, self-care etc. You can also showcase new data and science in the industry to support the need for downloading your app. Build your email list from here to directly market to them; this is much cheaper, too. influencers - since this is a product that’s linked to emotions, utilising micro-influencers and nano-influencers could work in your benefit because it’s more intimate and relates to the psyche of an individual, meaning they’ll need to trust/genuinely like the person who’s recommending it. conduct your own studies; create proof by showing a side-by-side comparison of how someone feels without your app and how they feel with it. Make sure this is authentic in delivery, otherwise it’ll fall flat and users will see right through it. If the app offers paid features; I’d set up an affiliate programme. Your app could spread quite organically over TikTok this way and content creators will earn a small % - win-win. for organic content, showcase usage of the app on a mobile, create realistic scenes of using the app and how it helps. team up with other brands or businesses where both will benefit, I.e. you could sponsor or partner with other wellness brands in-person or online. consider podcast ads; the variety of ads in a podcast is huge, sometimes totally irrelevant to the pod episode but it feels less passive than google and fb ads, as you usually end up listening to the ads as you wait for the pod episode to continue. there’s also power in showing yourself as a founder on social media! Just a few suggestions, hope it helps. More on reddit.com
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February 5, 2024Startup Marketing in a Nutshell (Things I Learned in 6 Years of Helping Startups Grow)
Some of this sounds like what I think of as 'Product' or 'Product Development' which does not always sit inside of marketing.
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December 17, 2017What was your best marketing hack?
Got lucky and found a low competition high volume search phrase on google. Free and steady organic growth til it leveled off over 500K MAU.
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May 11, 2018What is a tech company's go-to-market strategy?
A go-to-market strategy is a comprehensive marketing plan for launching a product or service to your target market-while differentiating yourself from the competition. At a minimum, a GTM strategy typically involves having your marketing team define your target audience, product positioning, pricing, sales channels, marketing efforts, and support infrastructure.
thecmo.com
thecmo.com › home › 12 marketing strategies for tech companies with examples
12 Marketing Strategies For Tech Companies with Examples
What are the two main go-to-market strategies for high-tech companies?
Tech companies have a wide variety of GTM strategies. Still, two broad categories are inbound marketing (attracting customers through content and SEO) and outbound marketing (active outreach through paid ads and partnerships).
thecmo.com
thecmo.com › home › 12 marketing strategies for tech companies with examples
12 Marketing Strategies For Tech Companies with Examples
How do you market a tech company?
While there's no quick, one-size-fits-all answer to tech marketing, it often involves a combination of content marketing, SEO, paid advertising, and partnerships. In each case, the goal is to educate, attract, and convert potential customers. (For expert guidance, you may want to consider bringing a fractional CMO on board to consult.)
thecmo.com
thecmo.com › home › 12 marketing strategies for tech companies with examples
12 Marketing Strategies For Tech Companies with Examples
Videos
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SaaS Marketing Strategies That Actually Work in 2025 - YouTube
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Go-To-Market Strategy Template for Early Stage Founders - YouTube
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Marketing Strategy Examples | Step-by-Step Marketing Strategies ...
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8 B2B Marketing Strategies That Got My Startup to $10 Million (and ...
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Zero to One Marketing Strategies for Startups - YouTube
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35 Business Marketing Strategies for New Business in 2026 - YouTube
The Hartford
thehartford.com › business strategy › how to start a business in 10 easy steps › marketing for startups
Marketing for Startups | 5 Effective Marketing Strategies for Startups
It includes your company’s voice, and a strategy to show the public what you stand for and what your business is all about. To successfully market your business, you have to know who your customers are, and what they think about your company. That’s where market research comes in. This type of data can help you know what product or service is in demand, which can make your business more competitive. Market research includes more than customer feedback. For example, you can complete a SWOT analysis to examine your business’ strengths, weaknesses, opportunities and threats.
CoSchedule
coschedule.com › home › 10 examples of startups that slayed their content marketing strategy
10 Examples of Startups That Slayed Their Content Marketing Strategy
April 30, 2024 - Copy.ai is an Artificial Intelligence tool that writes marketing copy for you. Paul Yacoubian and Chris Lu launched it on Twitter, and then continued to grow their user base through the same social platform. Their tactic? #buildinpublic This hashtag, popular in SaaS circles, means that you share the most intimate details of your startup’s growth. This includes talking about features you’re working on, mistakes you made and wins you had. It’s a bold, revealing strategy that may scare away some CEOs at first.
The CMO
thecmo.com › home › 12 marketing strategies for tech companies with examples
12 Marketing Strategies For Tech Companies with Examples
January 9, 2025 - Address Your Audience Pain Points: The most effective marketing strategies come from a deep understanding of your audience's pain points and journey and from designing campaigns that address these at each stage of the funnel. A handful of companies—Tesla, for example—have avoided traditional marketing strategies, instead letting word-of-mouth drive organic growth.
Business.com
business.com › home › marketing › digital marketing
A Startup Marketing Plan for Entrepreneurs
February 3, 2025 - You must determine which platforms work best for your startup. Here are a few popular examples: Facebook: Facebook is a social media powerhouse. You’ll find disparate audience types, but you must seek out your target customers and use appropriate Facebook marketing strategies to connect with them.
Venture Harbour
ventureharbour.com › home › marketing › the ultimate startup marketing strategy
The Ultimate Guide to Startup Marketing Strategy in 2025
July 19, 2023 - If your startup benefits from offering a high-margin product and has a good conversion rate, then you may benefit from offering an affiliate program through a network such as Affiliate Window or ClickBank. I wouldn’t advise diving into affiliate marketing until you’ve already established your brand and found other marketing channels. Consider it more of an accelerant rather than a base fuel for your online marketing strategy.
8x8
8x8.com › blog › original thinkers › startup guide to winning marketing strategy
The Startup's Guide to a Winning Marketing Strategy | 8x8
January 15, 2025 - A winning marketing strategy is a significant driver for success in a startup. Learn how to build a winning strategy with a solid foundation and five simple elements.
Legiit
legiit.com › blog › startup-marketing-strategy
The Ultimate Startup Marketing Strategy
Hire a keyword research expert to develop a strong keyword strategy and access top keyword research... ... The keyword research checklist is essential for boosting SEO in 2025, and this step-by-step guide by... ... “In 2022, I was almost homeless. Orders from Legiit helped me get back on my feet.” 1. Backgrou... ... What Is Legiit? What Is Legiit? Legiit is an AI powered all-in-one marketing ...
Upsilon
upsilonit.com › blog › how-to-develop-a-startup-marketing-strategy
How to Develop a Startup Marketing Strategy and Make It ...
Giving you a few examples of where ... groups like GoodFirms or Clutch and make use of Google My Business. Investing time in great content, including the blog, is among the popular marketing strategies for startups....
ASPER BROTHERS
asperbrothers.com › home › growth › 9 popular startup marketing strategies and examples
9 Popular Startup Marketing Strategies and Examples | ASPER BROTHERS
February 24, 2023 - It can help you uncover the marketing strategies of your competitors. Improve brand loyalty. Grow your audience and connect with new audiences. A good example of a startup that uses social media marketing effectively is Piktochart.
Oh, Blimey.
ohblimey.com › blog › how-to-create-a-marketing-plan-for-your-early-stage-startup-part-1
How To Create A Marketing Plan For A Startup (Part 1) | Blog
October 19, 2024 - For performance marketing to work - and I mean, really work - you need the brand part. For example, if you’re presented with adverts for two sets of identical shoes, the only difference being the brand, you’re going to be swayed by the brand of a company when making your purchasing decision. Are they credible? Do they have a website? Who’s used them previously? Is there a refund policy? I’ve worked at startups where my role was purely performance marketing driven.
Stripe
stripe.com › resources › more › marketing-tactics-for-startups
Marketing tactics for startups | Stripe
September 16, 2024 - Creating brand advocates Successful marketing can create a community around a brand, cultivating a sense of belonging with customers. Excited customers often become brand advocates, providing word-of-mouth promotion that is highly effective and cost-efficient. This community-building aspect can be particularly impactful for startups, creating a loyal following early on. Data-driven strategies Modern marketing heavily relies on data analytics.
Reddit
reddit.com › r/marketing › anyone have a good example of a startup marketing strategy template?
r/marketing on Reddit: Anyone have a good example of a startup marketing strategy template?
June 18, 2024 -
Working for a startup and need to make a marketing strategy for the ceo - anyone have a good template that would work for a startup?
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Are you referring to a marketing plan template? I don’t know of a universal marketing strategy template, as every company's strategy is going to be completely different. HubSpot offers a template that serves as a good starting point, but it cannot be directly applied as-is, and will need to be tailored to fit your company.
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what... are you trying to make a marketing strategy for? it'd be helpful to know if you intend on marketing digitally... or physically to start. it'd be even more helpful to have any other relevant details as well. (i get you most likely can't share too much for obvious reasons, but any other clues would be very helpful.) "A marketing strategy" is as complex as you make it. hard to give template suggestions w/o knowing anything
Reddit
reddit.com › r/startups › marketing strategy for early-stage startup
r/startups on Reddit: Marketing strategy for early-stage startup
February 5, 2024 -
Hi!
I'm a first-time founder and now we with my co-founder are working on launching our solution. We are working on a b2c service that visualizes what people feel based on their notes. Our potential users are women 18-29 who are interested in feeling better.
I'm non-technical so marketing is in my responsibilities. Now I am trying to create something like a marketing strategy for this early-stage launch, and I would like to know your opinions about it, maybe I missed something that could work for us.
In my plan, we start by announcing in personal social networks, like LI, Ig and meeting new people on offline events.
We also would try to have some paid or unpaid announcements in groups on Fb about health, well-being, new apps, AI (we use AI in our service), women entrepreneurs supportive communities.
We were thinking about Tinder Ads, but I didn't have any reviews of it.
We also plan to work with influencers on Ig and YT, maybe TikTok.
And also would like to try Google Ads, IG ads, YT ads.
Have you tried something of it? How it was? Maybe I missed something that worked for you in similar cases?
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Couple of questions: — have you tested the idea on your ideal market? If yes (hopefully), where did you gather the data? — why specifically 18-29 y/o females? — majority of your marketing plan is actually just paid advertising. Ads work well to create awareness of the product. You’ll need creator content and organic in order to prove your concept, create trust and facilitate a need. Some simple suggestions: create lead magnets - maybe a quiz or a download where you can offer insight into the product and how it helps. Education works well in this category to show you’re a leader in the space; talk about benefits of looking after your mind, benefits of ‘journalling’, mental health, self-care etc. You can also showcase new data and science in the industry to support the need for downloading your app. Build your email list from here to directly market to them; this is much cheaper, too. influencers - since this is a product that’s linked to emotions, utilising micro-influencers and nano-influencers could work in your benefit because it’s more intimate and relates to the psyche of an individual, meaning they’ll need to trust/genuinely like the person who’s recommending it. conduct your own studies; create proof by showing a side-by-side comparison of how someone feels without your app and how they feel with it. Make sure this is authentic in delivery, otherwise it’ll fall flat and users will see right through it. If the app offers paid features; I’d set up an affiliate programme. Your app could spread quite organically over TikTok this way and content creators will earn a small % - win-win. for organic content, showcase usage of the app on a mobile, create realistic scenes of using the app and how it helps. team up with other brands or businesses where both will benefit, I.e. you could sponsor or partner with other wellness brands in-person or online. consider podcast ads; the variety of ads in a podcast is huge, sometimes totally irrelevant to the pod episode but it feels less passive than google and fb ads, as you usually end up listening to the ads as you wait for the pod episode to continue. there’s also power in showing yourself as a founder on social media! Just a few suggestions, hope it helps.
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Fascinating idea. I am in your target audience btw, and I’m also a new first time startup founder. First, make sure you make sure it’s a good product market fit that is niche enough. Then ask your future customers what they think. As for the marketing strategy, before you do any of ad spend or social media rollout, make sure you have a concise, specific message that you want to convey during your marketing plan. If you don’t have this, you may spend hundreds of dollars in vein. Make sure that message is bulletproof, and then convey it through all of your channels. I highly recommend watching TK Kaders videos on YouTube (go to market plans). Use social media and influencers once you have a message that differentiates yourself enough from the competition, and no, price is not enough to differentiate yourself. Analyze your competitors and see what their messaging is, who their target audience is, and if they received funding. Having competitors is good, and shows there is a market need. If you didn’t have any competitors, I’d be worried.
Leanlabs
leanlabs.com › blog › startup-marketing
The 5-Step Startup Marketing Strategy Fueling Massive Growth in 2025
December 12, 2024 - Related Read: 12 Examples of Social Proof Done Right · The next step in crafting a successful startup marketing strategy is to focus on making your messaging as magnetic as possible.
MassChallenge
masschallenge.org › home › startup marketing strategy: key steps to grow your business
Startup Marketing Strategy: Key Steps to Grow Your Business - MassChallenge
September 5, 2023 - For example, you could run A/B split testing to see which email subject line gets the highest open rate or which ad copy generates the best results. The more you track and measure your metrics, the more you’ll discover what works best for your ideal target audience. Use all the data to improve your marketing strategy and maximize your budget. Once you’ve developed your startup ...
HubSpot
blog.hubspot.com › marketing › startup-marketing
Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work
March 13, 2025 - One of the most powerful strategies I've discovered while working with startups is referral marketing. When my clients ask me how to get more customers with a limited budget, I always point them toward building a strong referral program.
Founders Network
foundersnetwork.com › marketing-for-startups
Marketing for Startups: 11 Powerful Strategies That Get Results | Founders Network
Digital marketing strategies tend to be the first thing we think of these days, but there’s no need to limit yourself. You may decide that offline channels could work for you, too. Here’s a summary of potentially effective marketing channels to consider: Let’s say your startup targets millennials who are 247% more likely to be influenced by blogs or social networking sites.
GTM Alliance
gotomarketalliance.com › 8-innovative-go-to-market-strategy-examples
8 innovative go-to-market strategy examples (with template)
December 3, 2024 - For example, their hilarious ‘Big Meeting’ campaign – showing how Slack huddles can replace pre-meeting meetings – demonstrates the product's efficiency benefits. Slack's marketing also often cites research on workplace inefficiencies and issues relevant to its target audience to highlight the need for its solution. ... Slack's strategy works because it combines a strong, user-friendly product with effective marketing that highlights real workplace problems and solutions.