was there about year and a half ago, left after 2 months. They know who to hire and what to say to them. Their whole recruiting/ interviewing pitch is basically what they do when they go door to door. Really awful practices honestly. More on reddit.com

Sounds like Devil Corp. It's a rabbit hole. More on reddit.com

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Following with my general view of how marketing used to be, trying to show you the big picture. But this is vey complex, and many parts have been reduced to nothing or are in very bad situation now. Marketing strategy, marketing tactics, and marketing operations. Marketing strategists are the big picture type of marketers, calling the big shots, with big projects, big money, long term projects, huge impact. They are the ones deciding is a company opens a new unit, goes to another country. They are very involved in decisions to sell a company. Key concepts for marketing strategists are STP (Segmentation, Targeting, Position), sustainable competitive advantage, value proposition, and consumer behavior especially things like the purchase funnel. You may want to search for those concepts if you don't know them. With the big picture in mind, marketing strategists need to think about not only marketing, but how marketing is connected other parts of the business (e.g., finance) and the external environment (e.g., competitors, supplies, consumers, investors). Marketing tactics are focused on the doing something similar, but focused on the marketing department. They run the battles, not the war. If the mission is to invade a place, they focus on invading the place. But they don't deal that much with the other aspects outside that. A key concept for marketing tactics is the marketing mix, known as the 4Ps: Product, Price, Place, and Promotion. A set of activities that need to work together to get the work done. For example, product to produce an offering that matches the needs of customers, price to be something that the customers afford, place to have the offerings available to the customer, and promotion to communicate with the customer. People working in marketing tactics typically work for one of the 4Ps or part of that. For example, Product Marketers, and Price Analysts. Marketing operations. Operations are focused on execution. During the invasion, they are the ones running, knowing how to use the tools like the guns and the radios. In marketing, they are the ones creating content, posting on social media, paying for the advertisements, getting the contracts signed, etc. They are the ones who actually invade the place. Marketing research, marketing analytics, marketing intelligence. Information is power. During the war or in marketing, there are people providing support with intelligence. There are 3 main divisions for that in marketing. Marketing research is focused on finding answers that nobody knows, especially when that reason is that others don't have information or data. So, they are like scouters, going to the field, observing what is happening, talking to people, maybe acting as spies. They gather their information to answer questions. Primary data is their focus. Marketing analytics are focused on secondary data, existing that. They received data from many different places, like the internal systems, the platforms they use, agents in the field, the competitors, suppliers, channels. Then they analyze that data. With the advancement of technology, often big data with statistics and coding. Marketing intelligence is about using those things constantly, an integral part of the business. Companies like Amazon and Netflix, for example, are constantly using research and analytics, the companies may not even reason to exist without that. This is just a summary. You may find other stakeholders instead of customers. Professionals dealing with things like endomarketing and trade marketing. But it's often useful to use other fields that are very competitive as an analogy for marketing, for example the military and the sports (especially team sports, but even individual sports usually have a team behind that to compete at a high level). You have many types of players, chain of command, etc. More on reddit.com