🌐
Lightspeed
lightspeedhq.com › blog › most-profitable-small-businesses
19 Profitable Small Business Ideas Worth Starting in 2025 | Lightspeed
June 25, 2025 - Examples of businesses that fit the bill are food trucks, cleaning companies, online stores, drop shipping and pet services like grooming or walking. While the housing market has slowed down in recent months, new homeowners often want to fix ...
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Reliablesoft
reliablesoft.net › blog › digital marketing › 10 digital marketing examples from successful brands
10 Digital Marketing Examples From Successful Brands
March 27, 2024 - Amex's #ShopSmall campaign is another example of how a marketing initiative can shape an industry, in this case, the Small Business Industry. ... Launched in 2010, the American Express ShopSmall campaign introduced Small Business Saturday to encourage shoppers to shop and support small and local businesses. The campaign was so successful that it's still valid today.
Discussions

I put together a list of 29 successful online businesses started during a recession
Thanks for this post - what you notice is that a fair amount of successful businesses started in a recession run on attention. If you don’t have to buy something, it’s easier to consume. Podcasts are a fantastic example of this. Cheers! More on reddit.com
🌐 r/Entrepreneur
116
827
March 22, 2020
I currently run four successful online businesses. I am very frustrated about all the generic advice and bullshit courses out there. Here's the only advice you need.
I’m in your target audience for this post and I am very grateful. Thanks a lot👍🏼 More on reddit.com
🌐 r/Entrepreneur
306
3529
July 26, 2022
What is the most profitable online business you recommend?
As a software developer and techie, I think we are really at the point of looking away from online only for a profitable business. Something in the physical world but with a digital component may be better. Honestly, the ideas you are going to get anywhere you ask are going to be all the same. And then, because all the ideas are the same, "AI" (meaning Large Language Models) are just going to spit out the same ideas as well. That in mind, if you are dead set on staying online only, look for something successful, and just copy those ideas. No need to reinvent the wheel in which you will ultimately spend most of your time trying to just think of what to do that is original. Just copy, and go from there. The interesting part with that is, even if you copy an idea and it doesn't go anywhere, it could trigger a thought of something original. More on reddit.com
🌐 r/Entrepreneur
271
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April 26, 2024
If you had to start an online business from scratch today, what would you choose?
Welcome to r/Entrepreneur and thank you for the post, u/Professional-Let1245 ! Please make sure you read our community rules before participating here. As a quick refresher: Promotion of products and services is not allowed here. This includes dropping URLs, asking users to DM you, check your profile, job-seeking, and investor-seeking. Unsanctioned promotion of any kind will lead to a permanent ban for all of your accounts. AI and GPT-generated posts and comments are unprofessional, and will be treated as spam, including a permanent ban for that account. If you have free offerings, please comment in our weekly Thursday stickied thread. If you need feedback, please comment in our weekly Friday stickied thread. I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/Entrepreneur
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August 11, 2025
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Shopify
shopify.com › blog › online-business-ideas
25 Best Online Business Ideas for 2026 - Shopify
1 day ago - Money Mustache started his popular personal finance blog. What began as a movement turned into a successful business that’s earned national media coverage. Blogs have immense growth potential. You can expand into affiliate marketing, ecommerce, courses, and essentially any other online business venture.
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Dokan
dokan.co › home › tips & tricks › 50 profitable online business ideas for 2025
50 Profitable Online Business Ideas for 2025 - Dokan
April 28, 2025 - Profitable Online Business Ideas - Dropshipping Store, Sell Handmade Products via Etsy, Print-on-Demand Store, Sell Digital Products, Sell Subscription Boxes...
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Reddit
reddit.com › r/entrepreneur › i put together a list of 29 successful online businesses started during a recession
r/Entrepreneur on Reddit: I put together a list of 29 successful online businesses started during a recession
March 22, 2020 -

These are dark days, folks.

But don't let them get you down.

Many a successful business has been started during a recession...

1. The Joe Rogan Experience

  • Podcast

  • Started 2009

  • Earns $30 million per year

2. Okta

  • Security software

  • Started 2009

  • $6 billion valuation in 2017

3. Airbnb

  • Online marketplace

  • Started 2008

  • $31 billion valuation in 2017

4. On The Map Marketing

  • SEO agency

  • Started 2009

  • $350,000 monthly revenue

5. Bitly

  • URL shortening service

  • Started 2008

  • Sold majority stake for $63 million in 2017

6. Groove Networks

  • Productivity software

  • Started 2001

  • Sold to Microsoft for $120 million in 2005

7. Loggly

  • Cloud-based log management and analytics service provider

  • Started 2009

  • Raised $47 million in funding and sold for an undisclosed amount in 2019

8. EasyLunchboxes

  • Meal and snack containers ecommerce

  • Started 2009

  • +$1 million annual revenue

9. T-Shirt Hell

  • Website that sells humorous t-shirts

  • Started 2001

  • $1 million estimated annual revenue

10. Brown Thumb Mama

  • A blog about natural living

  • Started 2009

  • $3,000 monthly revenue

11. Holstee

  • Ecommerce

  • Started 2009

  • $4.9 million estimated annual revenue

12. Marques Brownlee (MKBHD)

  • Tech YouTuber

  • Started 2009

  • Earns at least $500,000 per year

13. MonetizeMore

  • Digital marketing agency

  • Founder got laid off during 2009 recession, started business in 2010

  • $1 million monthly revenue

14. Uber

  • Ride-share app

  • Started 2009

  • $82 billion valuation in 2019

15. WallMonkeys

  • Wall decal ecommerce

  • Started 2009

  • 7-figure revenues

16. Balsamiq

  • Software for designers

  • Started 2008

  • $6 million in annual revenue

17. Brennan Dunn

  • Freelance web dev, consulting, software

  • Started 2008

  • $20,000 per week in 2014

18. Groupon

  • Ecommerce deals marketplace

  • Started 2008

  • $1.35 billion valuation in 2010

19. Thomas Digital

  • WordPress web design agency

  • Started 2009

  • $48,000 monthly revenue

20. SFTourismTips

  • Website with tourist tips for San Francisco

  • Started 2009

  • $5,000 per month

21. Asana

  • Project management software

  • Started 2008

  • $1.5 billion valuation in 2018

22. The Adam Carolla Show

  • Podcast

  • Started 2009

  • $5 million in 2015

23. Smart Passive Income

  • A website about online business

  • Started 2008

  • +$150,000 per month

24. Fission Strategy

  • Social media marketing agency

  • Started 2008

  • $1.2 million revenue in first full year

25. Stack Overflow

  • Q&A website for programmers

  • Started 2008

  • $60 million estimated annual revenue

26. WhatsApp

  • Messaging app

  • Started 2009

  • Sold to Facebook for $19 billion in 2014

27. GitHub

  • Hosting for software development version control using Git

  • Started 2008

  • Sold to Microsoft for $7.5 billion in 2018

28. Quora

  • Q&A website

  • Started 2009

  • $1.8 billion valuation in 2017

29. Chris Guillebeau

  • Blogger, author, speaker

  • Started 2008

  • $48,500 in first 12 months

I also found this list of (mostly offline) businesses that were started during recessions, courtesy of Ryan Holiday in his book, The Obstacle Is The Way:

Do yourself a favor and run down the list of businesses started during depressions or economic crises.

Fortune magazine (ninety days after the market crash of 1929)
FedEx (oil crisis of 1973)
UPS (Panic of 1907)
Walt Disney Company (After eleven months of smooth operation, the twelfth was the market crash of 1929.)
Hewlett-Packard (Great Depression, 1935)
Charles Schwab (market crash of 1974–75)
Standard Oil (Rockefeller bought out his partners in what became Standard Oil and took over in February 1865, the final year of the Civil War.)
Coors (Depression of 1873)
Costco (recession in the late 1970s)
Revlon (Great Depression, 1932)
General Motors (Panic of 1907)
Proctor & Gamble (Panic of 1837)
United Airlines (1929)
Microsoft (recession in 1973–75)
LinkedIn (2002, post–dot-com bubble)

Full list of references, etc. in original article.

Any other successful businesses you know of that were started during a recession?

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Empire Flippers
empireflippers.com › home › blog › buy websites › how to start an online business that will last with 4 examples
Start an Online Business That Lasts: 4 Examples | EmpireFlippers
May 25, 2020 - Why don’t we dive into the anatomy of what successful online businesses that are built to last look like? Here are four examples of solid online business models, starting with the ever-popular Content Site.
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Nerdheadz
nerdheadz.com › blog › online-marketplace-examples
Top Online Marketplace Examples (B2B, B2C & Niche Platforms)
July 22, 2025 - Its success came from meeting a clear demand with simple execution. The revenue model is built on delivery fees, service charges, and vendor commissions, allowing scale without owning inventory. As part of the transition toward services online, Postmates remains one of the clearest marketplace examples of how to facilitate physical transactions through a digital-first experience.
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Entrepreneurs HQ
entrepreneurshq.com › online-business-models
24 Top Online Business Models: 2026 Most Profitable, Examples + Guide
October 22, 2025 - Here are the top 5 online business models you can explore: Digital courses and online education: Once you’ve created your digital course, you can sell it to thousands without spending a lot to maintain ongoing costs.
Find elsewhere
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The Balance
thebalancemoney.com › start-online-business-with-no-money-4128823
5 Online Businesses You Can Start With No Money
April 7, 2024 - For example, you can set up a website or blog for free using WordPress. Or you can leverage a third-party site like Amazon or eBay to sell goods with no inventory costs. You get access to their selling platform in exchange for a cut of your sales.
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Amazon
sell.amazon.com › learn › online-business-ideas
Online business ideas | Sell on Amazon
You now know 21 profitable product ideas and 5 proven selling strategies. The next step is simple: Choose your ecommerce business approach and start selling. You can resell products, try dropshipping, or build your own brand. Success comes from taking action.
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Marketer Milk
marketermilk.com › blog › saas-companies
Top 20 best B2B SaaS companies list of 2025 | Marketer Milk
January 15, 2025 - Deel is on our list as it’s a company that’s been growing rapidly in the SaaS market. With lots of customer success stories and great customer support, Deel can help SaaS startups hire in 150 countries, hassle-free. ... Building a website is one of the top needs of any new business — and it can also be one of the biggest hassles.
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Disruptive Advertising
disruptiveadvertising.com › home › 20 b2b examples you need to see
Top 20 B2B Ecommerce Examples & What You Can Learn
August 12, 2024 - With features like Amazon Business, businesses can streamline their procurement processes, access bulk pricing, and enjoy business-specific benefits, making it a convenient and cost-effective platform for B2B transactions. Additionally, Amazon’s efficient logistics and reliable delivery services ensure timely and convenient shipments, further contributing to its success as a trusted B2B provider. ... Upwork makes a good B2B model due to its online freelancing platform, which connects businesses with skilled professionals from around the world.
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Hostinger
hostinger.com › home › top 24 online business ideas to launch in 2025
Top 24 online business ideas to launch in 2025
September 19, 2025 - Example: Bridget Bodenham makes a living selling her pottery directly through her website. Her success shows how artisans can build profitable businesses online by creating unique, handcrafted goods that connect with niche audiences.
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Forbes Advisor
forbes.com › advisor › business › online-business-ideas
15 Online Business Ideas To Start Today – Forbes Advisor
March 28, 2025 - There’s an online business opportunity that suits your interests and skills, whether you’re passionate about tech, wellness, art or writing. Success doesn’t come overnight, but with persistence and dedication, your online business idea can become profitable.
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I Will Teach You To Be Rich
iwillteachyoutoberich.com › home › blog › start a business › top 12 most profitable online businesses for 2025 (+ business profitability calculator)
Top 12 most profitable online businesses for 2025 (+ Net Income Calculator)
April 21, 2025 - In this guide, I'm sharing the 12 most profitable online businesses you can start. These tried-and-true models are primed for success, and I've even included a business profitability calculator so you can see your earning potential right away.
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Supliful
supliful.com › home › blogs › 10 creative guerilla marketing examples for online businesses
Guerilla Marketing Examples For Online Business | Blog by Supliful
January 16, 2025 - By utilizing unconventional tactics such as word-of-mouth, social media campaigns, videos, influencers, location-specific promotions, and more, online businesses can create buzz around their products or services and stand out in a crowded ...
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Wix
wix.com › blog › online-business-ideas
Top 24 Online Business Ideas To Start
June 10, 2025 - There are so many unique and creative ... can find online and curate into your boxes. Most successful subscription boxes work around a certain theme, making them compatible with their target market. For example, adults may prefer wine and children can’t resist colorful candy. Remember that subscription boxes are often purchased as gifts to others, so it’s worth changing or adding your offerings to reflect the times or trends. This can also be a great family business idea or a ...
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Business News Daily
businessnewsdaily.com › home › start your business › business ideas
Online Business Ideas You Can Start Quickly
February 7, 2025 - Content creation has transformed from a hobby to a legitimate business model, with digital platforms offering unprecedented opportunities for individuals to share expertise, build audiences, and generate meaningful income through strategic online publishing. Successful bloggers develop comprehensive content strategies that provide consistent, high-value information to targeted audience segments.
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Beanstalkconsulting
beanstalkconsulting.co › playbooks › examples-business-to-business
10 B2B Examples of Business You Already Know
This makes Intel a cornerstone of the tech industry, supplying a critical component that powers a vast range of products. Its success demonstrates how a B2B company can become a household name by focusing on being an essential partner to other businesses. Boeing is a classic example of a high-value B2B company.
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Oberlo
oberlo.com › blog › best-small-business-website-examples
23 Best Small Business Website Examples to Inspire You
Bluboho is an online jewelry store. This small business website example pairs strong branding with practical functionality. The photographs are stunning and perfectly showcase the beautiful designs.