I put together a list of 29 successful online businesses started during a recession
I currently run four successful online businesses. I am very frustrated about all the generic advice and bullshit courses out there. Here's the only advice you need.
What is the most profitable online business you recommend?
If you had to start an online business from scratch today, what would you choose?
Videos
These are dark days, folks.
But don't let them get you down.
Many a successful business has been started during a recession...
1. The Joe Rogan Experience
Podcast
Started 2009
Earns $30 million per year
2. Okta
Security software
Started 2009
$6 billion valuation in 2017
3. Airbnb
Online marketplace
Started 2008
$31 billion valuation in 2017
4. On The Map Marketing
SEO agency
Started 2009
$350,000 monthly revenue
5. Bitly
URL shortening service
Started 2008
Sold majority stake for $63 million in 2017
6. Groove Networks
Productivity software
Started 2001
Sold to Microsoft for $120 million in 2005
7. Loggly
Cloud-based log management and analytics service provider
Started 2009
Raised $47 million in funding and sold for an undisclosed amount in 2019
8. EasyLunchboxes
Meal and snack containers ecommerce
Started 2009
+$1 million annual revenue
9. T-Shirt Hell
Website that sells humorous t-shirts
Started 2001
$1 million estimated annual revenue
10. Brown Thumb Mama
A blog about natural living
Started 2009
$3,000 monthly revenue
11. Holstee
Ecommerce
Started 2009
$4.9 million estimated annual revenue
12. Marques Brownlee (MKBHD)
Tech YouTuber
Started 2009
Earns at least $500,000 per year
13. MonetizeMore
Digital marketing agency
Founder got laid off during 2009 recession, started business in 2010
$1 million monthly revenue
14. Uber
Ride-share app
Started 2009
$82 billion valuation in 2019
15. WallMonkeys
Wall decal ecommerce
Started 2009
7-figure revenues
16. Balsamiq
Software for designers
Started 2008
$6 million in annual revenue
17. Brennan Dunn
Freelance web dev, consulting, software
Started 2008
$20,000 per week in 2014
18. Groupon
Ecommerce deals marketplace
Started 2008
$1.35 billion valuation in 2010
19. Thomas Digital
WordPress web design agency
Started 2009
$48,000 monthly revenue
20. SFTourismTips
Website with tourist tips for San Francisco
Started 2009
$5,000 per month
21. Asana
Project management software
Started 2008
$1.5 billion valuation in 2018
22. The Adam Carolla Show
Podcast
Started 2009
$5 million in 2015
23. Smart Passive Income
A website about online business
Started 2008
+$150,000 per month
24. Fission Strategy
Social media marketing agency
Started 2008
$1.2 million revenue in first full year
25. Stack Overflow
Q&A website for programmers
Started 2008
$60 million estimated annual revenue
26. WhatsApp
Messaging app
Started 2009
Sold to Facebook for $19 billion in 2014
27. GitHub
Hosting for software development version control using Git
Started 2008
Sold to Microsoft for $7.5 billion in 2018
28. Quora
Q&A website
Started 2009
$1.8 billion valuation in 2017
29. Chris Guillebeau
Blogger, author, speaker
Started 2008
$48,500 in first 12 months
I also found this list of (mostly offline) businesses that were started during recessions, courtesy of Ryan Holiday in his book, The Obstacle Is The Way:
Do yourself a favor and run down the list of businesses started during depressions or economic crises.
Fortune magazine (ninety days after the market crash of 1929)
FedEx (oil crisis of 1973)
UPS (Panic of 1907)
Walt Disney Company (After eleven months of smooth operation, the twelfth was the market crash of 1929.)
Hewlett-Packard (Great Depression, 1935)
Charles Schwab (market crash of 1974–75)
Standard Oil (Rockefeller bought out his partners in what became Standard Oil and took over in February 1865, the final year of the Civil War.)
Coors (Depression of 1873)
Costco (recession in the late 1970s)
Revlon (Great Depression, 1932)
General Motors (Panic of 1907)
Proctor & Gamble (Panic of 1837)
United Airlines (1929)
Microsoft (recession in 1973–75)
LinkedIn (2002, post–dot-com bubble)
Full list of references, etc. in original article.
Any other successful businesses you know of that were started during a recession?