July 29, 2025 - AI reduces wasted ad spend by identifying underperforming campaigns and reallocating budgets to high-converting channels. The future of AI in advertising promises greater efficiency gains as automation becomes more sophisticated.

January 29, 2025 - Marketers need to balance the ... and trustworthy. In 2026, AI has taken programmatic advertising to a new level, where it's not just about automatic ad placement, but also real-time optimisation....

January 16, 2024 - From personalized experiences to predictive analysis and better contextual ads, discover the transformative power of AI for the future of advertising. It’s no secret that artificial intelligence (AI) is revolutionizing the advertising industry—reshaping the way marketers work and driving unprecedented growth.

October 29, 2025 - The result is faster execution, smarter personalization, and round-the-clock optimization powered by integrated data ecosystems. The future of AI in marketing will be shaped by major advancements in automation, personalization, and decision-making.

August 13, 2024 - This transformation, signaling ... and strengthen their strategies. AI in marketing is not a futuristic concept; it is, in fact, a current reality that is rapidly reshaping the industry....

Discover how AI is transforming advertising in 2025. From AI-powered ad creation to predictive analytics and privacy-first marketing, learn how brands can optimize campaigns for higher conversions and efficiency.

February 20, 2025 - ... AI improves targeting and efficiency, reducing wasted ad spend. AI automates campaign management, saving time and costs. AI enhances personalization, driving higher engagement and conversions.

Through the combination of static image and video generation from Adobe Firefly with simple ad assembly workflows in Adobe GenStudio for Performance Marketing publishers can enable their advertisers to easily produce high-quality creative using marketer-friendly tools. Publishers can expand their rosters of ad buyers as small and midmarket brands, empowered with generative AI, shift marketing budgets to premium destinations like connected TV (CTV).

AI is revolutionizing the advertising industry by making campaigns more personalized, efficient, and targeted. From predictive analytics to content creation and programmatic advertising, AI’s impact is reshaping how businesses connect with consumers. Companies like Amazon, Netflix, and Sephora ...

August 1, 2025 - Marketers and publishers are now leveraging artificial intelligence to optimize campaigns, enhance targeting precision, and maximize ROI like never before. From automated content generation to real-time bidding, AI-driven ad solutions are making ...

2 weeks ago - Transparency and control will be key to maintaining consumer trust in this AI-driven advertising era. ... The future of digital advertising will be defined by two key forces: groundbreaking AI-driven trends and the critical challenges they present.

August 27, 2025 - A ResearchGate study on emotional AI notes that future systems will be able to interpret tone, context, and sentiment, enabling more natural brand interactions. This makes it easy to produce and update scalable voice and audio content for video ...

June 23, 2025 - In addition to lowering production costs, Saboo predicts AI will make it cheaper for marketers to personalize ads to target specific locations and audiences. "You may see a different version of the ad than I can see," he says.

August 21, 2025 - As AI becomes central to how brands create content and connect with audiences, the advertising industry is at an inflection point. Marketers are eager to innovate, but without clear governance, they risk brand trust, compliance, and long-term value. Now is the time for coordinated action to prioritize shared standards, stronger tools, and responsible practices to ensure AI enhances – rather than undermines – the future of advertising.

November 13, 2025 - AI-driven optimization delivers major efficiency gains, making enterprise-level performance accessible to every advertiser. Hyperlocal context transforms ads into timely, relevant assistance that earns trust and engagement.

July 18, 2025 - As AI makes advertising more efficient, a key question emerges: Will these efficiencies lead to reduced ad spending or will marketers simply reinvest those savings into more advertising? "I think the odds are really good that digital ad spending and ad spending in general is going to go up," said Wurmser. "Each ad should be more efficient with better targeting, so in that way, I expect to see digital ad spending going up." He also suggested that as AI becomes more prevalent in digital channels, brands may increase investment in channels where they can reach actual humans, such as connected TV, out-of-home advertising, and influencer marketing.

September 23, 2025 - Ad Age reporters share concrete steps to prepare for AI-driven marketing by 2030, from agent-led ad buying to influencer clones and AI shopping.

April 14, 2025 - Through predictive analytics, natural language processing, machine learning, and programmatic advertising, AI allows marketers to process and analyze huge amounts of consumer data quickly.

August 22, 2024 - The shift toward analytic capabilities will support a more dynamic and responsive marketing organization for the future. The business case for operational AI is driven by several key benefits: Faster content and channel delivery: Without content, any strategy around digital experiences is not viable. The ability to eliminate the content bottleneck through AI will foster an environment of real-time, analytics-based decisions. This in‑the‑moment personalization will increase the influence brands have over customer decisions across advertising effectiveness, content delivery at scale and reputation management, among others.

November 10, 2025 - Artificial intelligence can automate and streamline many basic marketing functions, but the real opportunity lies in AI's ability to help CMOs reinvent their entire operating model.