I'm considering joining Tidal but I'm confused about pricing. Everywhere seems to say that individual subscription is £10.99 per month. However when I downloaded the app on an iPad it told me it was £13.99 and on my Android phone the app told me it was £12.99. What's going on?

Hi there - Agustina, TIDAL product team lead.

Many of you have received (or will receive) an email notification from TIDAL informing you of important updates to our pricing and subscriptions. As loyal listeners and advocates for our artist-first vision and what we are building, I wanted to share some context on what’s changing and why.

On April 10, 2024, we’re updating our pricing for TIDAL globally. All of our premium audio formats will be available on a single subscription tier for $10.99 USD a month that we’re simply calling TIDAL. Two other significant changes are 1/ we are making DJ integrations available as a new add-on (to the individual TIDAL subscription) for $9 USD a month, and 2/ we are retiring our Military, First Responder and free plans. Let me share some context behind these changes.

We work with rightsholders to be able to provide reliable access to their catalogue - whether you’re listening to music on our app or accessing the TIDAL catalogue via our partners, including DJ software providers. Changes in our agreements with rightsholders impact our pricing. As it relates to DJ integrations: our latest agreements give us approval for DJ integrations, but not in a way that enables us to include them in our standard subscription. As part of this add-on, however, we’re bringing back stem separation and other new features built specifically for the DJ community - we’ll have more to share in the coming weeks! With regard to our Military and First Responder plans, we do not receive sufficient discounts from rightsholders to offer these plans.

We know that these changes will be well received by some, and be difficult for others. We made these decisions guided by our goal of making TIDAL accessible to more fans, while continuing to invest in creating new, meaningful sources of income for artists around the world.