There are several different types of advertising agencies that you can outsource your projects to, and they offer a variety of services depending on the size of the agency and the needs of their clients. 

• Full-service advertising agencies: As the name implies, a full-service agency will likely provide all of the key advertising services you can imagine. These include creating television and radio ads, print ad design and creation, online content, social media advertising and management, graphic design and videographer services, search engine optimization, and more. 

• Digital advertising agencies: Digital agencies specialize in all of the various digital marketing and advertising options. They will most often focus on PPC advertising, SEO-focused content and website development, digital design, paid and organic search, paid and organic social media advertising, email, and CRM. 

• Traditional media advertising: Some agencies focus exclusively on providing advertising services for one or more traditional media outlets including magazine and print advertising, billboards, postcards, pamphlets and flyers, television and radio, newspaper, and more. 

• Social media advertising: Some digital advertising agencies provide services specifically for social media. They will be well versed in all social media platforms, understand the specifics of ad creation and scheduling for each, and provide extensive analysis of results and recommendations based on these results. 

• Creative agencies: Creative houses specialize in the creative elements of advertising. Boutique agencies often specialize in graphic design, logo creation, visual branding, content creation, video production, and so on. 

These are the five most common types of advertising agencies you may find. There are sometimes firms that provide a combination of certain services or some additional advertising support, but these main categories give you a breakdown of the most common ones you will encounter. 

Advertising agencies provide one or multiple of the following services: 

• Research: Advertising agency services will always include a research period. This is where a partner agency learns as much as possible about your company, your brand, your vision, your goals, and your customers. They may also provide new or additional insights about target audiences, competitors, and advertising methods that they believe will be effective. 

• Strategy: Advertising agencies often have dedicated professionals who understand advertising strategy and planning. These services will help business owners and marketing teams define their objectives, develop a strategic plan, incorporate competitive analysis and market research, and select the right mix of traditional and digital advertising channels for your specific goals. 

• Creative: Many advertising agencies also provide creative services, such as graphic design, content creation, video production, social media management, and more. 

• Media buying: Planning and budgeting for advertising campaigns, and securing the necessary media outlets and channels, are also often part of an advertising agency’s services. 

• Digital marketing: Advertising agencies, especially those specializing in digital, will provide advertising services including PPC (pay-per-click) campaign management, SEO, email marketing, and other digital content creation as needed. 

• Public relations: Some advertising agencies also provide public relations services including image management, media outreach, press releases, event planning, and crisis management as needed. 

• Campaign analysis: Advertising agency services also include analyzing campaign performance and providing detailed, granular data on the effectiveness of each ad campaign component. 

These are just some of the key types of advertising services that a good agency partner may provide, but there may be additional services available depending on the agency that you choose to partner with. 

Advertising outsourcing is the process of partnering with an external agency to take advantage of one or more advertising services they offer. There are as many types of advertising agencies as there are advertising services, and they each offer different expertise and abilities to meet the needs of clients and companies.