MODS - I DO NOT WORK AT ANY OF THESE COMPANIES. THIS IS A HELPFUL POST - NOT PROMOTIONAL

I run a digital marketing agency and have worked in b2b marketing for 15 years. I've been an individual contributor, Director, VP, and now a CEO. Throughout my career, I've used pretty much every saas tool you can think of. I just started using reddit for business, so I figured I'd put together a list of my favorites with the hope it helps you at some point. My gift as a newbie.

Hubspot: You can't beat the best. Hands down the best marketing automation platform and overall "source of information" for any marketing team. I've used Pardot, Marketo, and Act On and Hubspot is by far the best. It's a big expense, so I recommend teams that just need email marketing to go to the next tool on my list.

Apollo.io: Combine Zoominfo with Salesloft and you have Apollo. I think it's still $99/month for unlimited email credits from the contact database. It's a great email marketing tool. Has all the functionality of other sales engagement tools at a fraction of the price.

Gong.io: I know Gong is mostly a sales tool but I've used it for voice of customer research. As good as I think I am writing copy, nothing is better than taking the words right out of the customer's mouth. Much of my best content and highest-performing landing pages all started with a Gong recording.

Winware.ai: Winware is my new favorite for on-site lead capture. I've used modals, newsletter signups, and demo forms to generate leads from my content and never got above a 1% conversion rate. Winware offers visitors an incentive for providing feedback on a blog post but requires them to provide their business email address first. It's the best lead hook on my website.

Session Rewind: Think HotJar but better. I use Session Rewind to watch videos of people on my landing page. You can tell I like to have a solid mix of quant and qual data. Google Analytics can't tell me exactly what people do on my site.

BigMarker: I just started using this one for webinars and I've been really impressed. It's expensive. Way more than GotoWebinar or Zoom Webinars but I like that it's a dedicated tool and not part of a suite of products.

Unsplash: Best and cheapest stock image library I've found. I signed up for a premium account for $50/year I think and use it every time I need stock images for ads and landing pages.

ChatGPT 4: Obvious one, but seriously, if you aren't using ChatGPT 4 - NOT GPT 3 - you're behind the curve. Half of the marketers I know are using this to write all their content now. It's not perfect by any stretch but it's a must use in any marketer's toolkit. AI is going to take our jobs sooner than later anyway. Might as well lean into it.

ClickUp: My favorite project management tool. It's so much better than Monday.com. I run my entire company through ClickUp and I'm still on the free plan. Great integrations and so easy to use. I was a Monday user for a long time but the switch was worth it.

Ahrefs: I know there's a Semrush v Ahrefs debate but I'm firmly on the side of Ahrefs. It's the best tool I've used for SEO. Gives me all the information I need on my site and competitors. I have an entire SEO toolkit that I'll save for another time, but Ahrefs is a great start.

I tried to mix in some known and lesser-known tools in there. Hopefully, it can help some of my fellow marketers.