December 7, 2021 - Nonfungible tokens (NFTs) made headlines in March 2021 after a piece of digital artwork sold for $69 million, igniting a flurry of interest around the blockchain-based tech. The craze soon seeped into the marketing world, with brands from Charmin to Coca-Cola quickly jumping on the bandwagon to drum up buzz. Burger King dove into the trend in September with an activation that offers value beyond mere digital art and extended the introduction of its new Keep It Real Meal campaign — custom orders curated by celebrity ambassadors — tied to the burger chain's elimination of 120 artificial ingredients from its menu.

July 15, 2025 - Here are our top 10 marketing campaigns of the year across a range of channels that went viral. We hope they inspire you to create your next buzz-worthy campaign. We think that Ford’s ‘Emoji Jacket’ designed to allow cyclists to communicate with drivers is brilliant 🌟 The jacket designed for Ford Europe’s Share The Road campaign stood out at the recent The Drum Awards too, winning the ‘Automotive and transport’ category for PR 2021.

December 3, 2021 - From Airbnb and Aldi to Boots and Deliveroo, the Marketing Week team chooses the first eight campaigns that make up our best of 2021.

February 23, 2023 - Reviewing the best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2021. The campaigns feature social justice, celebrity endorsements, personalized products, contests and games, augmented ...

August 29, 2025 - One of the best marketing campaigns of 2021 was definitely the GM Super Bowl commercial featuring Will Ferrell, in which he claims America seeks to surpass Norway for most electric vehicles sold.

February 15, 2022 - trending fried chicken topic on Twitter when fast-food chains started battling it out in tweet threads. Popeye’s managed to master the sass game by taking frequent jabs at competitors like Chick-fil-A and Wendy’s. In 2021, the brand tweeted · “…y’all good” in an effort to increase brand awareness and continue engagement with customers on social media. The reason why this worked so well as a marketing campaign is simple — it was funny.

January 10, 2022 - A long time ago, luxury brands were considered far too snooty to create something fun, but with the rise of the digital age, these brands are finding they must connect with a younger audience in their ad campaigns. Burberry has once again hit the mark with their Open Spaces film.

They want to feel involved in the ads they’re watching, and Heinz hit this nail on the head in 2021 with their “Draw Ketchup” campaign. They simply asked ordinary people worldwide to draw ketchup, and astoundingly, everyone drew Heinz. Not only did this prove Heinz’ incredible posture in the ketchup market, but it also brought people and countries into the story via their drawings.

December 30, 2021 - Here are our picks–the 10 best PR campaigns of 2021. Burger King: “Keep It Real Meals” NFT Campaign · Burger King collaborated with NFT marketplace Sweet to work on a set-completion game. The game allows customers to acquire one of three collective NFT game pieces by scanning QR codes on meal boxes.

December 13, 2023 - We're sharing different types of marketing campaigns, what you need for a successful campaign, as well as the five best marketing campaigns you can learn from for your own creative and powerful marketing.

May 28, 2025 - Also, here’s a pro tip: If you need some help (without the headache) designing a multi-platform marketing strategy, you might want to give HubSpot’s Free Marketing Plan Template a try. It comes fully equipped with all the resources you need — from a SWOT analysis breakdown to a budget sheet — to plan next your campaign smarter, not harder. Almost every year, Dunkin’ sweeps with a celebrity-signed sweet treat launch. We all know it’s coming. I think we all almost look forward to it. In 2021, it was Charli D’Amelio’s “Charli Cold Foam” beverage; the year before that, it was Ice Spice and her official Ice Spice Munchkins Drink.

April 14, 2022 - Whether you were #TeamColin or not there was no ignoring the viral campaign by Aldi UK as they promoted their Cuthbert the Caterpillar range. This campaign is the perfect example of humour in marketing and reactive marketing.

January 11, 2025 - And the pieces clearly caught eyeballs, as Ferguson witnessed its highest customer interaction that year through the voting component and experienced double-digit sales growth in the three months following the campaign. Natural Grocers — “Spring Scavenger Hunt” Sending Natural Grocers shoppers on a hunt for store brands turned out to be a great traffic-driver for the organics retailer and a program that engaged its loyalty members. The May 2021 “Spring Scavenger Hunt” leveraged an ongoing direct email marketing campaign, encouraging shoppers to seek out private brand items across five categories and earn a $5 reward automatically loaded to their [N]power account.

From four major English broadcasters coming together for #TakeTheVaccine to Aldi putting poor Cuthbert behind the bars, there was much to be excited about this year, and a lot of the best advertising campaigns of 2021 were all about being authentic, human, honest – but not too serious either.

Dove’s award-winning Reverse Selfie campaign made our list of top marketing campaigns of 2021, and the brand continued to knock it out of the park in 2022 and 2023.

February 21, 2023 - When this year began and the reality that the slogan was going to remain out of touch, they ran a campaign to “try on” other brand slogans - Nike’s “Just Do It”, Snicker’s “You’re Not You When You’re Hungry”, Tesco’s “Every Little Helps”, Johnson’s Baby Shampoo “No More Tears”, Marmite “You Either Love It or You Hate It”, Ronseal’s “Does Exactly What It Says on The Tin” and McDonald’s “I’m Lovin’ It”. It’s the perfect example of a brand having fun with their marketing in a way that will genuinely entertain their audience and engage people.

June 24, 2022 - To promote its rewards and cash-back programme, they have created advertisements on YouTube that concentrate on this policy. A million people have seen this viral campaign on social media. The campaign's success may be attributed to its unique and amusing approach to advertising. The year of Tata Tea Premium's social media marketing turned out to be the best of all time.

July 13, 2021 - Each year, Marketing Dive assembles the campaigns that were emblematic of what shaped the industry in H1. In 2021, standout efforts have covered a range of tactics and brand values, but all speak to how companies are trying to stay nimble in an environment defined by uncertainties, whether by offering consumers post-pandemic optimism or a lighthearted take on crypto trends.

July 27, 2025 - Marketing is the most important factor to implement in a business growth strategy. So, check out the best winning marketing campaign ideas and practices for 2022.

October 3, 2022 - Not every marketing campaign has to involve giving out something free. Lego proved this by creating Lego sets where the dots use the braille alphabet or numbers. These unique Lego kits are donated to schools with blind or visually impaired students.