June 21, 2023 - Top of Search (TOS) refers to the prime advertising space at the top of Amazon's search results page. These placements are part of Amazon's Pay-Per-Click (PPC) advertising program and allow sellers to bid on specific keywords to display their ...

October 25, 2024 - By dissecting each strategy’s intricacies, bidding strategies, and Top of Search setting (TOS), you’ll be well-equipped to navigate the complexities of Amazon advertising and launch your brand to new heights.

September 17, 2025 - Over 67% of clicks on Amazon ads happen in the first search row (Top of Search). That’s why understanding and optimizing placement performance is key to improving your Amazon PPC campaigns.

September 2, 2025 - Amazon PPC advertising is a pay-per-click model where sellers pay each time a shopper clicks on their ad in the search results page. The goal of the advertising is to increase product visibility by placing ads within organic search results.

July 10, 2024 - If a shopper used any of these related terms to search on Amazon, your Amazon PPC ad would appear in their search results. Branded keywords are keywords or phrases that include your brand name, company name, slogan, and taglines. It’s not against Amazon ToS for competitors to target your branded keywords and redirect your customers.

amazon ppc traffic diverion · ... on any specific placement & divert it to another placement! FULL FORMS USED: TOS = Top of Search ·...

If the issue is neither in placements nor in TOS, then do nothing and apply a wait-and-watch policy for a week. If the campaign set showing poor CVR has an order contribution of 20% of your total PPC sales/units sold or more and it's having a negative impact, then you can move it all to a new ...

• Analysis of campaign placement performance (ToS, PPs, RoS) and insights on where to shift the ad budget for more profitability. • Comparison between campaign types and their corresponding performance (SD, SB, SP) to reveal budget inefficiencies. • Search term analysis by a click threshold ...

November 4, 2021 - Allowing other people to act on your behalf in a way that violates Amazon’s policies or your agreement with Amazon · The bolded line – paying for clicks – could be taken as saying that Google Search Ads (PPC ads – literally paying per click) are against Terms of Service as well.

January 4, 2025 - Most Amazon sellers will then look to allocate a certain percentage of revenue towards advertising and keep a close eye on a metric called ACOS, or Advertising Cost of Sale. More on that later! If you’re looking to get an idea of how competitive a product or category is before launching PPC, Helium 10’s Cerebro tool gives an estimated cost for each keyword:

July 12, 2024 - Amazon PPC, or Pay-Per-Click, is a robust advertising platform designed to help Amazon sellers reach their target audience by displaying ads for their products on Amazon’s website. These ads give sellers increased visibility on Amazon’s vast marketplace where competition is fierce.

November 6, 2025 - But there’s a better way that drives immediate returns and builds long-term visibility, profitability, and operational strength. ... Why “Top of Search” (TOS) is the most powerful yet underutilized ad placement—and how reallocating budget ...

January 20, 2024 - If you want to get the best out of your ads, you’ll need to refine and develop an effective PPC strategy that works even as a beginner. In this Amazon PPC guide, we will cover what PPC is and the types of sponsored ads.

October 12, 2023 - The essence of PPC lies in its cost-effectiveness – you only pay when a shopper clicks on your ad. These ads can appear in various prime locations on Amazon, including search results, product detail pages, and even the Amazon homepage.

March 4, 2025 - So-called “black hat” tactics ... Amazon’s ToS are widely used, but the consequences of being caught using these strategies are deactivation. This, in conjunction with the competitive nature of selling on Amazon, has increased the baseline cost of PPC campaig...

September 2, 2025 - You only pay when someone clicks on your ad, not just for impressions. This makes PPC a cost-effective way to stand out in a crowded marketplace and attract buyers genuinely interested in your product. There are three main types of Amazon PPC campaigns that sellers can use when advertising on Amazon.

February 21, 2025 - Another indicator of success through metrics for Amazon sellers is achieving cost-effectiveness. For instance, if your product has a strong ranking and a history of good sales, you might aim to enhance your margins. This could involve refining campaigns, adjusting bids, and experimenting with Top of Search (TOS) modifiers.

October 27, 2025 - This is why product optimization and keyword targeting are as crucial as your bid itself. Ad placement affects how Amazon calculates your Sponsored Product Ads cost. Top of Search (TOS): Most expensive, highest conversion rate.

December 12, 2024 - If you’re selling on Amazon, then you are most definitely leveraging Amazon PPC strategies and campaigns. PPC (pay per click) on Amazon refers to a form of advertising whereby you pay every time someone clicks on your ad.

Sponsored product ads are pay-per-click (PPC) ads that promote individual product listings on Amazon. These are the most widely used ad types on Amazon and increase visibility and sales by showing ads to customers searching using specific keywords. Sponsored product ads often blend in with ...