October 29, 2024 - Starting in Fall 2016, American Girl began to sell nearly all items in the WellieWishers line at Toys 'R Us, including the dolls.

September 8, 2016 - After years of being available only online, in catalogs and in its handful of 'experiential' shops, American Girl will start selling its dolls in Toys 'R' Us stores beginning in late October, as well as market a limited range of products at ...

August 31, 2016 - Now, the doll brand is going decidedly mass-market. American Girl said Wednesday that some of its products will line shelves at Toys R Us stores nationwide.

Shop shop all dolls, collectibles & stuffed animals today on Toys"R"Us. We have all the latest toys and accessories your little one could ask for. Shop online Today!

September 5, 2016 - Mattel Inc., the parent company of American Girl, announced that select Toy“R”Us locations will now sell the iconic dolls. The partnership, which boosts the brand's store base nearly six times, will make Toys“R”Us the only U.S.-based retailer to feature American Girl shop-in-shops in ...

October 28, 2016 - This week members of the media got a preview of the in-store doll boutiques -- dubbed American Girl "shop-in-shops" -- at the Totowa Toys "R" Us American Girl shop, which opened on Monday.

September 6, 2017 - NEW YORK >> Mattel’s American Girl dolls will soon be sold at Toys R Us stores, a major expansion for the toy company’s brand of pricey dolls. The dolls are now sold at American Girl’s 20 stores and on its website. Making the dolls available in more places could help El Segundo-based Mattel Inc. reverse […]

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August 31, 2016 - NEW YORK - Mattel’s (MAT) American Girl dolls will soon be sold at Toys R Us stores, a major expansion for the toy company’s brand of pricey dolls.

June 29, 2018 - Following in late October, Toys"R"Us will debut an American Girl shop-in-shop in 97 select locations across the country. Ranging in size up to 700 square feet, each shop-in-shop will feature an exclusive selection of American Girl's signature ...

May 23, 2024 - The mini-shops at Toys “R” ... Me dolls and accessories. The contemporary 18-inch dolls come in a wide range of skin, hair and eye color that often match the children who play with them....

December 31, 2024 - In a deal that comes right before the all-important holiday selling season, Toys “R” Us has entered into an exclusive partnership with one of the toy industry’s premier doll brands. Mattel’s American Girl division announced a multi-year partnership with Toys “R” Us that will make the toy giant the first — and only — U.S.-based retailer to feature American Girl in-store shops.

American Girl dolls, which used to be available in just 20 shops nationwide, are now going to be sold in nearly 100 Toys R Us shops.

Celebrate girlhood with American Girl dolls - the timeless and inspiring companion for every adventure. Shop our wide range of dolls, playsets, and accessories.

The mini dolls were mixed in with various 18-inch accessories and, inexplicably, American Girl Mega Bloks: I'd been hoping that Toys R Us would have a real selection of American Girl dolls--just like the good old days. But sadly this handful of Mega Books was all I got.

April 5, 2025 - Amid slumping sales, American Girl dolls go Toys R Us.

October 26, 2016 - Pint-sized fans of the American Girl toy brand will, for the first time,\u00a0be able to buy the popular dolls at Toys R Us

August 31, 2016 - The enviable Mattel-owned (ticker: ... before. The brand is partnering with Toys R Us for its first mass retail foray, which will include American Girl shop-in-shops at certain locations, plus its "Truly Me" line....

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