🌐
Google Support
support.google.com › google-ads › answer › 13494537
Set up conversion tracking with the Google & YouTube app on Shopify - Google Ads Help
Review your Shopify events and Google Ads destinations, select Confirm. Confirm your enhanced conversions settings by selecting, Confirm. ... You may not need to complete this step depending on your account setup.
🌐
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › analyze-marketing › tracking-adwords-conversions
Google Ads conversion tracking
Learn more about the Google & YouTube channel requirements. If you already use Google Merchant Center to manage a product feed or create Google Ads, then review some considerations before syncing an existing Google Merchant Center account.
🌐
Shopify Community
community.shopify.com › shopify discussion
Google Ads Conversion Tracking Not Firing
May 22, 2023 - I followed the Google Ads conversion tracking guide here: https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/tracking-adwords-conversions When I test to see if the conversion tracking is firing I’m…
🌐
Google Support
support.google.com › google-ads › answer › 12183125
Shopify: Set up your Google tag - Google Ads Help
Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about how to Install your Google tag with a website builder or CMS. The instructions for setting up the Google tag are different for different tag IDs, so you’ll need to follow the instructions that correspond with your tag. ... You can integrate your Shopify account with Google Ads or Google Analytics for free.
🌐
Promodo
promodo.com › blog › google ads conversion tracking on shopify: how to set up
Google Ads Conversion Tracking on Shopify: How to Set Up | Promodo.com
If you encounter errors while testing and find that the conversion tracker isn't working properly, you'll need to resolve these issues to ensure accurate tracking. Here are some common causes of Shopify Google Ads conversion tracking not working, and how to fix it:
🌐
Reddit
reddit.com › r/googleads › shopify not tracking google ads
r/googleads on Reddit: Shopify not tracking Google ads
March 17, 2025 -

Hi!

How do I setup Google ads tracking on my Shopify store?

I’ve turned my meta ads off and none of my traffic is showing through Google ads (the only other form of marketing I do)

In simple terms please lol

Thanks in advance!

🌐
Analyzify
analyzify.com › home › hub › google ads
Fix Shopify Conversion Tracking Issues In Google Ads | Analyzify
June 11, 2025 - ... If the “Last activity” ... data, or if the “Last Seen” date is outdated, you may need to troubleshoot your conversion tracking setup....
Find elsewhere
🌐
Shopify Community
community.shopify.com › data and analytics
Conversion tracking Google ads
September 12, 2025 - Hi there, With our webshops we run ads on Google, META etc. To make sure all the right tracking is being done, I connected the Google & Youtube app on the stores. Everything works fine except the Google Ads tracking. The problem: I if check the conversion ‘purchase’ in Google ads, I see a lower amount then when i look on Shopify –> Marketing.
🌐
NestScale
nestscale.com › blog › google advertising › nestscale blog › shopify google ads conversion tracking not working? resolved now
Shopify Google Ads Conversion Tracking Not Working? Resolved Now
June 12, 2024 - If you’re not seeing any conversion data, there’s a good chance that something went wrong with the setup. In such situations, the issue typically stems from either the tracking code or a lack of proper synchronization between Shopify and Google Ads conversion tracking.
🌐
Blobr
blobr.io › how-to-guides › how-do-you-set-up-google-ads-conversion-tracking-on-shopify
How to Set Up Google Ads Conversion Tracking on Shopify?
Other scripts or plugins can sometimes interfere with Google Ads tracking. ... In your Shopify theme code editor, temporarily disable any other custom scripts or third-party plugins. Test your conversion tracking with these scripts disabled to see if the issue is resolved. If tracking works correctly, reactivate the scripts one by one, testing after each, to identify the conflicting code.
🌐
Shopify Community
community.shopify.com › start a business
Conversion Tracking Not Working For Google Ads - #2 by TheAdSherpa ...
December 10, 2023 - The good news is you can still use GTM to track your Google Ads conversions, you just lose visibility during the checkout process. But the purchase info is still in the data layer and can be pulled out after they ...
🌐
Shopify
apps.shopify.com › adtrack-google-ads-tracking
AdTrack ‑ Google Ads Tracking - AdTrack ‑ Google Ads Tracking & AI Optimization Tool | Shopify App Store
Comprehensive Google Ads reports: spend, ROAS, geo, device, and more ... All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. ... Terrible experience - just doesn't track sales and doesn't work within my Google account to track conversions, wasted a couple of months to be honest, customer support Manyual assured me it was working, but it wasn't, and quite frankly, he's not very helpful at all.
Rating: 4.3 ​ - ​ 11 votes
🌐
Shopify Community
community.shopify.com › start a business
Conversion Tracking Issue – No Data in Google Ads or Shopify Marketing Attribution
April 16, 2025 - Hi everyone, I’m having an issue with conversion tracking and attribution on my Shopify store. I’ve set up everything according to the guidelines, and when I check using the Shopify Pixel Helper and other debugging too…
🌐
Shopify Community
community.shopify.com › start a business
Google Ads Conversions Not Showing in Dashboard with Google & YouTube ...
Hi Shopify Community, I’m encountering an issue with tracking conversions in Google Ads through the Google & YouTube app on my Shopify store, and I could use some advice. Background: I’ve set up the Google & YouTube ap…
Published   August 29, 2024
🌐
Reddit
reddit.com › r/ppc › getting shopify analytics to "see" google conversions?
r/PPC on Reddit: Getting Shopify Analytics to "see" Google conversions?
November 21, 2023 -

We've just switched to Shopify, which I have no experience with. I just noticed that within Shopify Analytics there is no attribution for sales to Google Ads, it only shows for Google organic.

The revenue for organic that is showing in Shopify is wildly different than I'm seeing in G4A, but it might be Google Ads and organic combined (although still off by 10% or so).

It also appears that it's only crediting Bing, and not Microsoft Ads.

Any suggestions on how to get Google and Microsoft Ads showing in Shopify as a sales channel would be appreciated.

Top answer
1 of 4
2
Shopify is not an analytics platform and not the best place to track attribution. If you are using auto-tagging on Google ads and or UTMs, then it would show up on Shopify. There is nothing you need to set or turn on with Shopify.
2 of 4
1
To ensure Shopify Analytics accurately reflects your Google and Microsoft Ads conversions, you'll need to set up proper tracking and attribution. Here's a streamlined approach: Google Ads Conversion Tracking: Check if your Google Ads conversion tracking is correctly set up. This involves placing a Google Ads conversion tracking code on your Shopify store. You can do this manually or use an integration app from the Shopify App Store. Link Google Analytics with Shopify: Make sure your Google Analytics (GA4) account is correctly linked to your Shopify store. This integration helps in tracking e-commerce activities, including those from Google Ads. Verify UTM Parameters: Use UTM parameters in your ad URLs. This ensures that when someone clicks on your ad and makes a purchase, Shopify Analytics can attribute the sale correctly to Google Ads. Microsoft Ads Tracking: For Microsoft Ads, similar steps apply. Set up conversion tracking in your Microsoft Ads account and ensure it's correctly implemented on your Shopify store. Check Date Ranges and Filters: Sometimes discrepancies arise from different date ranges or filters applied in Shopify Analytics and Google Analytics. Ensure you're comparing the same periods and data types. Data Processing Times: Remember, there can be a delay in data processing between platforms. Give it some time for the systems to update. If you've checked all these and still face issues, it might be worth reaching out to Shopify support for more specific guidance or considering the help of a Shopify expert. Getting these settings right is crucial for accurate performance tracking and optimization of your ad campaigns.
🌐
First Pier
firstpier.com › home › updates › shopify & google ads: solving conversion tracking problems
Fix Shopify Google Ads Conversion Tracking Issues
June 15, 2025 - If you're dealing with "shopify google ads conversion tracking not working," you're not alone. This is a common issue that can slow down your e-commerce plans. The problem often comes from tags that aren't set up right or missing scripts.