August 16, 2024 - The two major categories of market research are primary research and secondary research. Every method of market research falls into one of those categories. Both primary and secondary market research fulfill the same purpose, but they differ ...

2 weeks ago - The two main types are qualitative research, which mainly explores consumer motivations and feelings, and quantitative research, which involves numerical data collection and statistical analysis.

October 13, 2025 - It’s how brands collect insights about their target market and audience to make smarter decisions. Once upon a time, research meant in-person focus groups, cold calling, and paper surveys. Those methods still have their place, but now they’re joined by a whole new set of tools and techniques.

June 25, 2025 - The main types of market research include primary research (original data collection), secondary research (using existing data), quantitative research (using measurable data), qualitative research (gathering exploratory insights), and competitor research ...

July 22, 2022 - From surveys and focus groups to social media watching and consumer interviews, these market research methods are here to give you great insights. ... There are plenty of roads that lead to Rome, and the same goes for market research. Consumer research through online surveys is a super powerful way to gain a true understanding of your target market.

Primary research is research that you collect yourself but going directly to the target market through a range of methods. Because it is data you create, you own the data set. Two types of results — exploratory information (determines the nature of a problem that hasn’t yet been clearly defined) and conclusive information (carried out to solve a problem that exploratory research identified) — from participants are collected as raw data and then analyzed to gather insights from trends and comparisons.

Market research includes primary, secondary, qualitative, quantitative, competitive, and customer research. Here’s how to apply them to your business.

September 12, 2025 - Discover 7 types of market research and how to choose the right one. Explore primary, secondary, qualitative methods, and more for data-driven insights.

January 20, 2025 - If a business wants to know – really know – what sort of products or services consumers want to buy, along with where, when, and how those products and services should be marketed, it just makes sense to ask the prospective audience. Without the certainty that market research brings, a business is basically hoping for the best. And while we salute their optimism, that’s not exactly a reliable strategy for success. Primary research is a type of market research you either conduct yourself or hire someone to do on your behalf.

July 16, 2025 - Moya. “The most common types are split between primary and secondary research. The actual methodologies used to gather information are qualitative, quantitative, and mixed methods.”

October 13, 2025 - Segmentation: Enables businesses to segment visitors by demographics, geography, or referral sources to tailor marketing efforts. ... Privacy Concerns: Collecting user data must comply with data protection regulations and obtain consent where required. Data Overload: Large volumes of data can be overwhelming; filtering relevant metrics is essential. Technical Expertise: Requires knowledge of analytics tools; businesses without expertise may struggle to leverage insights effectively. Ethnographic research is a qualitative method where researchers immerse themselves in the natural environment of the target audience—physical, social, or online—to observe and understand consumer behavior, preferences, and culture.

June 15, 2025 - If not, the company can use the results of the market research to make adjustments to the product to bring it in line with customer desires. The main types of market research are primary research and secondary research.

The information collected can include ... market. It can be conducted using various types of research like primary, secondary, qualitative, and quantitative research....

September 8, 2025 - There are many different methods, but most fall into four categories: data analytics, survey, qualitative, and secondary. In this post, we will provide an overview of the four main research methodologies along with the benefits and challenges ...

July 26, 2024 - While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials.

March 7, 2024 - Primary research is research that you collect yourself but going directly to the target market through a range of methods. Because it is data you create, you own the data set. Two types of results — exploratory information (determines the nature of a problem that hasn’t yet been clearly defined) and conclusive information (carried out to solve a problem that exploratory research identified) — from participants are collected as raw data and then analysed to gather insights from trends and comparisons.

There are lots of different ways ... method. Four common types of market research techniques include surveys, interviews, focus groups, and customer observation....

June 9, 2025 - The four methods of market research are surveys, interviews, focus groups, and observation, each offering unique benefits for understanding customer behaviors and preferences. The three main types are exploratory (to identify trends), descriptive ...

It provides measurable results that can be used to make generalizations about larger populations. Quantitative research answers the "what," "when," and "how many" questions, offering statistical validity to your findings. Additionally, market research can be classified as primary or secondary:

April 15, 2025 - Method-based research looks at how the data is collected. This includes approaches like primary vs. secondary research, or qualitative vs. quantitative research. Focus-based research is about what you’re trying to learn.