The ad formats available to you depend on your campaign type (App, Display, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign goal (for example, "Drive conversions" for Video campaigns or "App installs" for App campaigns). Learn more about the different campaign types ...

Tip: Performance Max will show as a campaign type selection if your advertising objective is “Sales”, “Leads”, or “Local store visits and promotions”. ... Search campaigns are text ads on search results that let you reach people while they’re searching on Google for the products ...

1 month ago - Essentially, there are nine different types of Google Ads available to marketers: Search Ads, Display Ads, Shopping Ads, Video Ads, App Promotion Ads, Performance Max Campaigns, Local Ads, Discovery Ads, and Smart Campaigns.

You can create text ads, which display in search results marked with the word “Ad” in a small box, or Google Shopping feed ads, which surface key purchasing information, such as product photos, prices, and ratings—something that makes ...

May 19, 2025 - There are nine types of Google Ads campaigns, and within each campaign there are different ad formats/subtypes. ... Let’s go over each one in more detail. What they are: Search campaigns are known as the “OG” type of Google ad.

July 23, 2025 - Smart Ads (Search & Display): Smart Ads for Search and Display are automated campaign types available in Google Ads, employing machine learning techniques to optimize ad performance, targeting strategies, and bidding methods to effectively reach ...

Google ads primarily appear on the Search and Display networks, with specific ad types like App engagement and Video ads targeting mobile apps or YouTube.

October 1, 2024 - There are nine different types of Google Ads you can choose from: Search, Display, Shopping, Video, App, Discovery, Local Services, Performance Max, and Smart. (The Local Services Ads hub is technically separate from Google Ads, but I've included ...

March 8, 2024 - Ad Type No. 3: Display Ads · Image ads run on the Google Display Network, which means they can show on websites that partner with Google to provide ad space (including Gmail, Google Finance and YouTube); Google will choose to show them on websites your target audience visits often. Also known as display ads, image ads can be static or animated graphics and are recommended for brand awareness campaigns. Text ads (within search campaigns) are geared more toward users further down the marketing funnel.

May 29, 2024 - For the most part, organic search results still get the majority of clicks. But for high-commercial intent searches, such as searches including the word “buy,” paid ads actually get twice as many clicks (65%) as organic results do.

January 2, 2025 - Understanding the types of Google ... Google Ads campaign types include Text Ads, Responsive Search Ads, Dynamic Search Ads, Image/Display Ads, App Ads, Video Ads, Shopping Ads, and Call Ads....

June 6, 2025 - Understanding the answer to, “what are the different types of Google Ads?” and knowing how to write a great headline for those ads is crucial for maximizing your online marketing efforts. Whether you’re focusing on search, display, video, or local advertising, there’s a Google Ad format that fits your needs.

September 23, 2025 - Google Search Ads campaigns are designed to reach users actively searching for specific products or services. These text-based ads appear on Google’s search results pages in response to relevant keywords.

Shopping campaigns are classified into three types: Product - Ads generated from the product data in your Google Merchant Center account. Shopping - Ads created by combining a range of comparable ...

October 21, 2025 - The best campaign types for driving immediate sales or website traffic are Search, Shopping, and Performance Max. Search and Shopping campaigns target customers who are actively searching for your specific products or services, showing clear ...

When users click these ads, instead of being directed to a website, they are prompted to call your business, making these ads great for driving direct communication and increasing customer engagement.‍ · Dynamic Ads - Dynamic Ads offer a ...

November 3, 2025 - A campaign type is linked to your marketing goals, and it is the basic foundation of how you will run ads on Google Ads. A Search campaign, for example, is a campaign type where your ads are shown to people on a Google search result page.

October 22, 2024 - Due to how easy and cost-efficient text ads are, it is a great choice for new Google Ads users that don’t have the time, budget or expertise for other ad format types. That said, text ads aren’t just for beginners. Text ads promise high click through rates, which can help you improve your Google Ads Quality Score. Text ads can be very efficient when you target keywords with high buying intent. “Buy a new mattress” is an example of a search with buying intent.