Title says it all. Always looking for new brands to check out. One I stumbled upon recently is pikol. Very bode esque but like a third the price lmao. Linking below https://pikol.co.uk/

Underground Streetwear. Stuff that’s barely breaking the scene?

I’m looking for some underground stuff/brands/sites to browse to make a pair of new color block AF1s pop.

Preferably American so I don’t have to wait for over seas shipping unless you know a company that is speedy and prompt.

Minimalistic also. Scoured most sites you find on the surface from a quick google search. Vetements is cool but over seas.

Also techwear? What are you all coping

Hey guys, hope you’re well. I don’t mean to be that guy but I run a page that gives exposure to new and upcoming brands, I’d like to know your opinions on my page and how I can help you guys out more. Here’s my page let me know what you think and drops a follow if you fw it

My Page

The "Brands that won't survive 2025/hate watch" post was interesting. I'm asking for the opposite. What are some brands that are either:

• Up and coming, and will take a big step forward in 2025

• Trending now and will continue to be strong

Some people were fiery with their hate posts; I want that same energy for brands y'all are supporting big time for '25

Update: the feedback has been so helpful. I’m bookmarking this and will refer to it all throughout the year.

Hey everyone, I just moved to NYC from Florida, and I’ve been noticing a big difference in how people here approach high fashion. Back in Florida, if you wanted something exclusive or high-end, you’d just hit up the big names—Louis Vuitton, Gucci, Burberry, etc. But in NYC, it seems like people lean more toward subtle, understated brands that are still high fashion and exclusive.

One brand I’ve been really into lately is Aimé Leon Dore. I like that it’s exclusive (only has stores in NYC and London), so you don’t see it everywhere. Their pieces are trendy but still accessible—things don’t sell out in minutes, and you don’t have to camp outside the store just to get in. I’m not the type to be glued to my computer 24/7 trying to cop a drop before it’s gone—I prefer the freedom to buy when I want.

What are some other brands like Aimé Leon Dore that I should check out in NYC? Looking for something exclusive, stylish, and a bit under-the-radar, but still attainable. Would love to hear your recommendations!

i want some hoodies or shirt with some dope designs but cheap like up and coming brands or cool designs is there any brands you guys know of or websites BTW i already know about pldnr

Someone remarked in the other thread that we should do an underrated list—so let’s do it. I always enjoy hearing about stuff I should be paying more attention to anyway… I’ll start (and I’m interpreting this as underrated among TFers or in the contemporary “cool” menswear space in general):

J. Press — granted, they make no attempt to market themselves as anything but the most trad of trad/ivy torchbearers, but their sweater game is ridiculous, their Oxford cloth button-downs are gold standards, their tweed and corduroy jackets are stunning… Ties, belts, rugby shirts… Glorious stuff! Almost entirely US-made! And without the occasional cosplay vibes of Ralph (God bless him).

Freenote Cloth — beautifully constructed American-made classic/“heritage” stuff; I just never see them mentioned around these parts. I have a corduroy trucker jacket of theirs that is god-tier and never fails to get compliments.

Howlin’ — knitwear Valhalla

I'm searching for unique street fashion pieces. No overpriced brands like Prada, Louis Vitton or similar but more like smaller local designers or any kind of cool asian street fashion that you guys can recommend. Im quite open for nearly anything thats not too overpriced (under 350 USD for one piece). Male and female is both interesting.

Thank you :)

Hello,

I am looking for some underground outdoor brands to support right now. I do enjoy wearing The North Face, Patagonia, and other popular brands but sometimes I wish I had gear that not everyone wears. Plus, I would love to support them during the pandemic. Does anyone have any suggestions? Thanks!

I would like if they had some nice sweatshirts, long sleeve shirts, and pants. I have exhausted all the brands I know and would love some new stuff. I’m pretty flexible on the style and everything and have no set budget. Some brands I have worn in the past are civil regime, supreme, bape, alien body, and lots of adidas. (I know not anything suuuuper underground besides civil regime) I don’t wear short sleeves or anything but I love hoodies and long sleeve shirts! Also love the style of clothing the Hyv carries. that type of style is my type of stuff.

I like very simple clothing or things that have cool, original designs with words on it.

The reason I like underground as opposed to mainstream is so that I or other people haven’t seen it everywhere.

Any favorites? Also, would you know if there are ethical streetwear brands out there? :)

What are the best brands you know about but no one else seems to?? Hit me with some cool stuff, weird stuff, underground stuff and I will appreciate you

Like Roze LA, duvin, stray rats ect

Edit: It really is not gonna be obscure since its the 2nd top post on this subreddit, but the more recognition to brands the better

edit:2 anyone know of good nylon jackets or windbreakers, In the realm of obscure brands?

I'm already loving some brands like derschutze, but I'm looking for more brands with international shipping. Do you guys have any amazing recommendations?

I'm looking for hiphop clothing brands that weren't really well known back in the late 90s up until the mid 2000s

i need some good insta pages that showcase underground streetwear. rn i just know avnt and groundead. what r yalls favorites?✨

I have been looking around for some good streetwear brands, do you guys know any good brands to shop some tshirts at, to give a example i like illicot bloc, root atelier, foret and so one.