Sending an email with a link that sends users to the wrong product on our site, then sending a second with "Sorry" as the subject line. First email got 7% open rate, "Sorry" email with the correct link got 47%. Answer from soradbro on reddit.com
Reddit
reddit.com › r/marketing › what are some completely outside-the-box marketing strategies that have worked well for you?
r/marketing on Reddit: What are some completely outside-the-box marketing strategies that have worked well for you?
October 28, 2023 -
Currently working to brainstorm tons of potential marketing strategies + distribution channels for my business, and I'm curious if any of you have tested out some really zany or unconventional marketing strategies that have worked wonders?
Not looking for any kind of "magic bullet", just wanting to consider tons of potential approaches to find out what might work best in my particular circumstances.
Top answer 1 of 20
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Sending an email with a link that sends users to the wrong product on our site, then sending a second with "Sorry" as the subject line. First email got 7% open rate, "Sorry" email with the correct link got 47%.
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I recommend seeing things that people usually don't think in marketing. One example is what people do in arts. What Here Lies Love did on Broadway Theatre is certainly something that surprised me. They changed the theater a lot, taking many of the main seats out, making a moving platform, with the actors moving from place to place. Among many other things. If you like the Place section of the marketing mix (often related to supply chain, event marketing, and trade marketing, for example), Here Lies Love made some of the best professionals that I know in the field look like amateurs. The American Marketing Association made a video recently about the brilliance of marketing on Broadway. Here Lies Love is just one example. Not all parts of marketing of the show are so good, but that part was really amazing. Another example is related to marketing to targets who are ignored. I told here before that I was mostly invisible for 40 years because of my background. It takes a different thinking to market to targets who have been ignored, excluded, or something like that forever. I'll mention one case that happened in Brazil. Magalu, a leader in the retail industry in the country, included a button on its app. That button is for women who are victims of domestic violence, a problem that increased after the quarantine. Victims of domestic violence often can't call for help because their partners are controlling that. But they can still use the Magalu app because their partners think buying things is still their responsibility. That action became viral in Brazil a few years ago. That was just a small part of what the company does. She also created a hotline to help employees, with lawyers, ONGs, and mental health professionals. They rescued some victims of domestic violence.
Camphouse
camphouse.io › home › blog › 7 innovative marketing strategies and what we can learn from them
7 Innovative Marketing Strategies and What We Can Learn from Them
November 20, 2024 - Augmented reality (AR) technology has opened new doors for interactive and immersive marketing campaigns. By incorporating AR, companies can provide personalized experiences that engage customers in a novel and memorable way, leading to increased brand loyalty and customer satisfaction. Example: IKEA’s AR app allows customers to visualize how furniture would look in their homes before making a purchase, significantly enhancing the customer experience and decision-making process. Virtual reality (VR) offers a unique platform for product demonstrations and virtual tours, giving customers a detailed and immersive view of products or services.
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Digital Marketing Institute
digitalmarketinginstitute.com › blog › 11-uncommon-marketing-strategies-to-jumpstart-your-business
11 Uncommon Marketing Strategies to Jumpstart Your Business | Digital Marketing Institute
January 2, 2018 - Take Spotify and Starbucks, for example. Using app integration, customers who like a song they hear at Starbucks can use the brand’s app to find out what it is and play it on Spotify, bringing more eyes and ears to both brands. If you want to grow your followers quickly, referral marketing could be your best bet.
Harvard DCE
professional.dce.harvard.edu › home › how to implement creative marketing strategies at your organization
How to Implement Creative Marketing Strategies at Your Organization - Professional & Executive Development | Harvard DCE
January 9, 2024 - Divergent thinking can be used to inspire creative marketing, for example to identify potential new target audiences, refresh your positioning in unexpected ways, or discover unique social media opportunities.
Indeed
indeed.com › career guide › career development › creative marketing: what it is and why it's important
Creative Marketing: What It Is and Why It's Important | Indeed.com
August 16, 2024 - These campaigns may use creative talents, such as architecture, art, design, interior design and music, to develop engaging and unique campaigns. They typically have clear goals and align with a business' brand and public image.Creative marketing strategies may relate to the following:
FlippingBook
flippingbook.com › blog › marketing-tips › engaging-marketing-ideas
14 Creative Marketing Ideas for 2025 - FlippingBook Blog
Create interactive AR content that allows customers to experience your product in an unusual and captivating way. For example, augmented reality product demos can elevate your presentation of products and services, bridging the gap between physical ...
Adobe
business.adobe.com › blog › basics › digital-marketing-strategy-examples
10 digital marketing strategy examples to inspire your next campaign
BuzzFeed is known for viral listicles and clickable quizzes, but its email marketing strategies are also effective. Email is an often-overlooked strategy, but in an age when tracking cookies are going away, brands should use email to collect first-party data while engaging with their subscribers. BuzzFeed is unique because it offers a variety of different newsletters.
Influencer Marketing Hub
influencermarketinghub.com › influencer marketing hub › social media › 20 effective marketing strategy examples for business growth in 2024
20 Effective Marketing Strategy Examples for Business Growth in 2024
February 7, 2025 - They use a mascot, Duo, to represent the brand on social media and showcase a unique personality that appeals to millennials and Gen Z humor. From trends like “brat summer” to relatable POVs to short comedy skits, the brand manages to put together creative videos with their signature unhinged humor. As a result, Duolingo has been able to connect with these two demographics, helping them amass over 12.5 million followers on TikTok alone. This also makes them an excellent example of Gen Z marketing strategies in action.
Cyberclick
cyberclick.net › numericalblogen › 10-marketing-strategy-examples
15 Successful Marketing Strategy Examples
February 20, 2025 - You may not have the same budget as these large brands, but many marketing strategies can be easily adapted to companies of all sizes. Today, Spotify is one of the best-known global companies but how did this Swedish brand come to conquer the world? There are many streaming music services, but what makes Spotify unique is its focus on helping users discover new content. Spotify breaks the mold of typical music streaming platforms by offering listeners a totally new user experience. For example, in addition to the typical filter by genre, Spotify also allows users to choose music based on their moods.
Forbes
forbes.com › councils › forbescommunicationscouncil › 2023 › 01 › 17 › 15-unconventional-and-inspired-approaches-to-marketing
Council Post: 15 Unconventional And Inspired Approaches To Marketing
August 13, 2024 - Apply military leadership strategies to lead a marketing team. We embraced Extreme Ownership: How U.S. Navy SEALs Lead, a book by Jocko Willink and Leif Babin. It pushes people to take accountability for their domains. It made our team “get in formation,” tightening up demand generation, marketing ops, content marketing and more.
LinkedIn
linkedin.com › pulse › 10-innovative-marketing-strategies-elevate-your-business-dot-it-gy0lf
10 Innovative Marketing Strategies to Elevate Your Business
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WordStream
wordstream.com › home › blog › 64 creative marketing ideas to boost your business
64 Creative Marketing Ideas to Boost Your Business
November 22, 2024 - I’ve seen contests in which 90% of traffic is driven from these types of sites – alright, they aren’t always the most qualified leads, but if you want quantity over quality, this is a sound strategy. Start of submitting to Slickdeals and go from there. This can be a great form of restaurant marketing. Adding a relevant (and unique) hashtag to your contest helps you keep track of entries and makes them easy to scan through and organize.