Sending an email with a link that sends users to the wrong product on our site, then sending a second with "Sorry" as the subject line. First email got 7% open rate, "Sorry" email with the correct link got 47%. Answer from soradbro on reddit.com
Reddit
reddit.com › r/marketing › what are some completely outside-the-box marketing strategies that have worked well for you?
r/marketing on Reddit: What are some completely outside-the-box marketing strategies that have worked well for you?
October 28, 2023 -
Currently working to brainstorm tons of potential marketing strategies + distribution channels for my business, and I'm curious if any of you have tested out some really zany or unconventional marketing strategies that have worked wonders?
Not looking for any kind of "magic bullet", just wanting to consider tons of potential approaches to find out what might work best in my particular circumstances.
Top answer 1 of 20
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Sending an email with a link that sends users to the wrong product on our site, then sending a second with "Sorry" as the subject line. First email got 7% open rate, "Sorry" email with the correct link got 47%.
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I recommend seeing things that people usually don't think in marketing. One example is what people do in arts. What Here Lies Love did on Broadway Theatre is certainly something that surprised me. They changed the theater a lot, taking many of the main seats out, making a moving platform, with the actors moving from place to place. Among many other things. If you like the Place section of the marketing mix (often related to supply chain, event marketing, and trade marketing, for example), Here Lies Love made some of the best professionals that I know in the field look like amateurs. The American Marketing Association made a video recently about the brilliance of marketing on Broadway. Here Lies Love is just one example. Not all parts of marketing of the show are so good, but that part was really amazing. Another example is related to marketing to targets who are ignored. I told here before that I was mostly invisible for 40 years because of my background. It takes a different thinking to market to targets who have been ignored, excluded, or something like that forever. I'll mention one case that happened in Brazil. Magalu, a leader in the retail industry in the country, included a button on its app. That button is for women who are victims of domestic violence, a problem that increased after the quarantine. Victims of domestic violence often can't call for help because their partners are controlling that. But they can still use the Magalu app because their partners think buying things is still their responsibility. That action became viral in Brazil a few years ago. That was just a small part of what the company does. She also created a hotline to help employees, with lawyers, ONGs, and mental health professionals. They rescued some victims of domestic violence.
What unique marketing strategies are you proud of?
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January 9, 2024 - Here’s how it might work: During a brainstorming session, your team agrees to follow the real rules of brainstorming, meaning you stop judging your own ideas or the ideas of others and go for quantity, uniqueness, and breadth of ideas. You invite your colleagues to suggest a number of new ideas for tackling your marketing challenge. You’ll want to record them on a flip chart, board, laptop, whatever. Then leave time at the end to group your ideas and choose the ones you’d like to pursue in the future. Creative thinking can also be used to review your team’s overall marketing strategy.
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May 20, 2025 - With a massive reach of 5.24 billion users worldwide, social media remains one of the most effective marketing strategies —and a good place to invest your marketing budget. More than a platform, social media is a relationship offering engaging content that builds community, fuels organic reach and keeps your brand culturally relevant. So, which brand is winning social media marketing? The world’s most downloaded educational app, Duolingo turned its social media marketing into a unique brand voice and presence by leveraging humor, social trends and brand personality.
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kingkong.co › home › blog › 6 top marketing strategies from fortune 500 companies
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indeed.com › career guide › career development › creative marketing: what it is and why it's important
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Medium
medium.com › @naagviineet9 › 5-groundbreaking-marketing-strategies-that-shaped-todays-biggest-brands-a8a17badcaab
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