August 21, 2025 - If you’re passionate about brand storytelling, discover a few of the most successful marketing campaigns and how you can use similar strategies to improve your organization's marketing efforts. ... One of the most iconic marketing campaign examples is Nike’s “Just do it” campaign.

For example, it has personas like Bilingual Brandon, Millennial Molly and Donor Dana to understand the unique traits of its target buyers. When composing your own marketing strategy, follow Cyberclick’s example by creating in-depth personas that your marketing team will find useful.

January 23, 2025 - Tailor your marketing efforts by segmenting your audience based on behavior, demographics and preferences. Use personalized emails, product recommendations and dynamic web content to create unique experiences.

September 25, 2025 - Recommended reading: Disney Marketing Strategy, and McDonald’s Marketing Strategy · Social media marketing involves leveraging social platforms to advertise and promote products or services. Social media marketing is one of the fastest and cheapest ways of marketing your brand. Platforms such as Instagram, Facebook, X, LinkedIn, and TikTok are unique opportunities to engage with a wide range of customers and build brand loyalty. Take Adidas for example, who markets their newest shoes on platforms such as Instagram.

December 5, 2024 - Although a board of advisors oversees video posting activity, for the most part this brand awareness strategy is on autopilot. This is an excellent piece of beauty content marketing that will live in perpetuity in the studio. It’s also a fantastic example of utilizing brand loyalists and creatives to spread your message.

May 28, 2025 - Using this data, they were able to target those who have an interest in the niche and curate a unique ad experience just for them. We mentioned value-based selling above and listed UPS as one of the best examples. That being said, marketing your value proposition is also a really great marketing strategy.

6 days ago - Satisfied customers recommend products ... Julia switches cell phone carriers and is so impressed by the customer service and discounts offered by the new company that she encourages her sister to switch carriers too.Read more: ...

March 14, 2025 - We break down what a marketing strategy is, elements of a marketing strategy, and 17 marketing strategy examples to inform your planning.

Nike’s By You platform redefines traditional product marketing. Instead of merely selling sneakers, it allows fans to design their own by selecting colors, materials and styles that reflect their unique personality.

September 12, 2024 - Airbnb encourages guests and hosts to share their unique stay experiences, which can range from heartwarming encounters to cultural exchanges. Airbnb’s marketing strategy focuses on authentic, user-generated content (UGC2) rather than a collage of polished property images. This makes the travel experiences more relatable and inspiring for potential guests. Here is one such example (“What a Difference a Day Makes | Countryside”):

November 20, 2024 - Example: Streaming services like Netflix use big data to analyze viewer preferences and develop content that resonates with their target audience. Developing innovative products can itself be a powerful marketing strategy, attracting customers ...

September 8, 2025 - For example, a UK clothing brand selling in France and Germany. Global Marketing: Takes a broader approach, aiming for a worldwide presence with consistent messaging. Think of brands like Nike, which looks and feels the same in every country. International Marketing: Customises products, messaging, and strategies for each market.

January 2, 2018 - Using app integration, customers ... more eyes and ears to both brands. If you want to grow your followers quickly, referral marketing could be your best bet....

Here are eight marketing strategy steps to creating an effective plan. First, make sure you have a clear idea of your branding. Consult your brand guidelines or create guidelines if you haven’t yet developed any. Consider your brand voice, brand values, and unique selling points — the characteristics that set your business apart and convince customers to choose you over other options. For example, an organic cleaning products company might make its products’ environmental friendliness the focus of its branding.

February 20, 2025 - You may not have the same budget as these large brands, but many marketing strategies can be easily adapted to companies of all sizes. Today, Spotify is one of the best-known global companies but how did this Swedish brand come to conquer the world? There are many streaming music services, but what makes Spotify unique is its focus on helping users discover new content. Spotify breaks the mold of typical music streaming platforms by offering listeners a totally new user experience. For example, in addition to the typical filter by genre, Spotify also allows users to choose music based on their moods.

Educational Workshops and Seminars: Highlight a [marketing strategy example] where a brand provided value through free or ticketed workshops, establishing themselves as thought leaders in their industry. Include the role of content marketing in promoting these events. Customer Appreciation Events: Example of a brand that strengthened customer loyalty through appreciation events, offering a unique experience that reflects the brand’s gratitude towards its community.

August 11, 2025 - This blog introduces 16 of the best marketing campaigns to see in 2024, from Barbie and Hilton Hotels, to KFC, Nike, and Netflix.

May 20, 2025 - With a massive reach of 5.24 billion users worldwide, social media remains one of the most effective marketing strategies —and a good place to invest your marketing budget. More than a platform, social media is a relationship offering engaging content that builds community, fuels organic reach and keeps your brand culturally relevant. So, which brand is winning social media marketing? The world’s most downloaded educational app, Duolingo turned its social media marketing into a unique brand voice and presence by leveraging humor, social trends and brand personality.

May 22, 2024 - Let each strategy inspire your marketing efforts and give them a fresh and unique spin. Each example illustrates how diverse and innovative marketing strategies have driven impressive results for companies large and small—from Google’s tailored ads to Airbnb’s immersive experiences, Coca-Cola’s storytelling prowess, and even Microsoft’s mastery of user engagement.