Start by brainstorming words that are meaningful to your brand, using techniques like word associations or combining unexpected terms to spark unique ideas. Explore cultural references, industry jargon or playful twists that align with your business identity. Experiment with unconventional spelling or create entirely new words to stand out, and test potential names with peers to ensure they are clear, memorable and reflective of your vision.

Not necessarily. Focus on a name that reflects your brand identity and resonates with your target audience first and foremost.