July 12, 2022 - Further down, it has user retention from the day they are acquired. It is day zero because that's the first day we have acquired them. Then we can see the percent of users on average that are coming back after day one, day two, and so on.

User retention shows the percentage of users who return each day in their first 42 days. The chart starts with 100% user retention when all users visit for the first time.

User retention shows the percentage of users who return each day in their first 42 days. The chart starts with 100% user retention when all users visit for the first time.

Our GA4 report template lets you gather all those key metrics in one great, custom report that your clients will love. Try it for free · Get 10 free dashboards for 15 days TRY DASHTHIS TODAY · If you are seeing low retention, here are a few initiatives you can try to keep retaining customers and turning them into loyal customers. Creating an incentive for customers to shop again will help you achieve a good retention rate...

March 11, 2025 - In your GA4 account, go to the Admin panel. ... Under Data Settings, click Data Retention. By default, GA4 sets the event data retention rate at two months. This is great if you only care about short-term analysis.

November 3, 2023 - If you select it, it will show you the retention for active users over a time window of five weeks, for users who had any event. In this tutorial we will create a similar table in BigQuery, to visualise it in Looker Studio afterwards. Be aware that the actual results can differ from the numbers you see in the GA4 user interface.

November 22, 2024 - GA4 provides three levels of granularity: The retention rate is a key metric here - it tells you the percentage of users who come back to your site or app during specific time periods.

September 29, 2024 - It measures the retention rate and engagement levels of your active users over time. A high user stickiness rate indicates that active users find your content valuable and are more likely to become loyal customers.

February 19, 2024 - GA4, the latest iteration of Google Analytics, offers advanced features for understanding and enhancing customer retention: Detailed Behavior Tracking: GA4 provides insights into user actions on your website or app, like page views, product interactions, and purchase history.

User Retention Widget with Title & Chart Labels Hidden Hovering over any cell reveals the user retention percentage and number of weeks (days or months, depending upon the selected cohort) after acquisition date.

May 31, 2019 - User Retention Definition: Cohort retention rate. How its calculated: ga:cohortActiveUsers / ga:cohortTotalUsers ... Google Analytics 4 (GA4) has revolutionised the way businesses interpret user data, and if you’re not using segments yet, you’re leaving invaluable insights on the table.

Google Analytics 4 (GA4) provides several ways to track and analyze user stickiness: ... This report shows metrics like engaged sessions per user and engagement rate, plus a chart that plots DAU/MAU, DAU/WAU and WAU/MAU ratios over time:

November 11, 2022 - The chart visualization shows the average Day N Retention curve; the table beneath is the equivalent of the GA4 grid. You can uncollapse the table to see the entire grid. As mentioned, the default of cohort exploration in GA4 is, of course, to look at cohorts (i.e., groups of users who were acquired on the same day).

The Google Analytics Data Retention controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics servers.

November 22, 2017 - Click the "New vs Returning" link. This report displays the total number of visits, pages viewed per visit, percentage of new visitors and bounce rate. In addition, the report displays the average amount of time each visitor spent on your website.

July 21, 2025 - Unlike its predecessor, Universal Analytics, which allowed data to be stored indefinitely, GA4 has a more structured data retention policy. By default, GA4 keeps data for 14 months.

By analyzing Daily Active Users (DAU), Monthly Active Users (MAU), and Weekly Active Users (WAU) over time and by traffic source, as well as comparing New vs Returning users, you can make data-driven decisions to enhance user engagement and retention. In Google Analytics 4 (GA4), an active user is defined as any user who has an engaged session or when Analytics collects the following events: first_visit, user_engagement, or engagement_time_msec.

January 15, 2025 - In this case, each row represents a different cohort of users by Acquisition Date. If you notice that any rows show significantly different retention rates from the rest, this can be a great starting point for analysis.

March 6, 2024 - Cohort exploration is a free tool available in Google Analytics that has become more flexible and powerful in the fourth version. Its main purpose is to display user retention and churn rates by advertising source, campaign, etc.