In simple words, virtual try-on, also known as “virtual fitting” or “digital try-on,” is a technology that lets users explore or “try on” products digitally, like a pair of pants or test the way a certain shade of lipstick looks, using a computer or mobile device.

Virtual try-on technology enables customers to try on products using their camera equipped devices such as mobile phones.

What is Virtual Try-On? Definition of Virtual Try-On: Using computers to allow users to virtually try-on digital clothing (or other items).

July 20, 2023 - Despite the growing popularity of online shopping, brick-and-mortar stores have retained their main advantage – customers being able to try out products before buying them. But, as shopping increasingly moves online, brands are striving to offer a holistic user experience on their digital channels, too. Luckily, the advancing virtual try-on technology makes it possible to try on almost anything in seconds – from makeup, jewelry, and glasses to clothes and shoes.

March 15, 2024 - It enables customers to try on a product on themselves without actually touching the said product. All this is done virtually with the help of a phone, laptop, or other devices that capture the image in real-time.

November 9, 2022 - "We believe shopping is more than the transaction," says Carolina Arguelles, ‎Global Product Marketing Lead, Augmented Reality at Snap, "it's really about the experience and we believe a better experience—one that's more immersive, connected with your friends, and emotional—is not only going to increase that buyer confidence but also build a longer term loyalty to brands and businesses." Partnering with fashion giants like Farfetch and Prada to start, Snap’s new machine learning technology will utilize ‘3D Body Mesh’ to replicate real-life fits as Snapchatters try virtual clothes on via the camera, implementing voice-enabled controls to let the app know they’re looking to browse and try on in AR.

Augmented Reality Try-on means giving customers the ability to virtually try out products before purchasing.

April 5, 2024 - Virtual try-on apps vary from retailer to retailer, but in general, it refers to apps that contain technology that enables customers to try on clothing, accessories, cosmetics, shoes or jewellery through augmented reality (AR).

With the rise of online shopping, customers have increasingly become reliant on e-commerce platforms to make purchases. However, when it comes to the luxury industry, retail fashion enthusiasts may be hesitant to make a purchase without trying the product on first. This is where virtual try-on (VTO) technology comes in.

The main problem with shopping for clothes, cosmetics, and accessories online has long been the inability to see how the products look and fit. With the advent of virtual try-on, it has been virtually solved, as shoppers can now apply the digital copies of the goods and understand whether they are the right choice for each specific individual.

October 2, 2025 - At its core, this technology seeks to make virtual shopping more accessible by providing realistic virtual representations of what an outfit, makeup, or accessories would look like if the user tried it in person. This Virtual Try-On technology incorporates imaging technology such as 3D mapping and color matching to create a virtual version of the customer’s appearance.

Virtual try-on provides your customers with a realistic “try-before-you-buy” experience, allowing them to understand the sizing, details, and fit of your iconic watches as if they were wearing them on their wrist.

November 13, 2009 - Virtual try-on technology (referred to in this article as Virtual Try-on) can deliver product information that is similar to the information obtained from direct product examination. In addition, the interactivity and customer involvement created by Virtual Try-on can enhance the entertainment value of the online shopping experience.

May 20, 2025 - Virtual try-on uses cutting-e­dge augmented re­ality (AR), virtual reality (VR), and 3D modeling to let online­ shoppers digitally try on products. Advanced computer vision and machine­ learning power realistic simulations that pre­cisely map items onto user image­s or videos.

At the intersection between fashion and technology.

February 6, 2019 - Purpose Online shopping has continued to grow in popularity, and the advance of internet technology has enhanced customers’ experiences. One technology online retailers have been using to increase sales is virtual try-on (VTO).

November 9, 2023 - It is defined asvirtually try on objects thanks to the augmented reality. It is a technology which allows the positioning of a 3D element through his screen thanks to the recognition and tracking of body parts and space.

October 15, 2025 - In the case of Farfetch, a user simply stands in front of their camera and says, for instance, “Show me a windbreaker jacket with a pattern”. The software chooses an appropriate product from the brand’s product catalog and it’s placed on their body. It uses advanced technology called 3D Body Mesh that maps the body and cloth simulations that make it seem as if the clothes are responding to gravity in a realistic way. Users can switch outfits using voice commands, share their images, and purchase the products directly within Snapchat. The AR tools are available to everybody for free. But you can also pay to promote your virtual try-ons on Snapchat.

April 30, 2025 - Some tools use augmented reality to superimpose digital images of clothing, shoes, and accessories onto users in real time, allowing them to move around and view pieces from different angles. Other tools allow users to upload images or videos of themselves, or create 3D avatars that can model different clothing and outfits. Regardless of the exact technique employed, virtual try-on technology generally involves some mix of machine learning, artificial intelligence, augmented reality, 3D modeling and animation.