June 14, 2023 - Starting today, U.S. shoppers can virtually try on women’s tops from brands across Google, including Anthropologie, Everlane, H&M and LOFT. Just tap products with the “Try On” badge on Search and select the model that resonates most with you.

May 20, 2025 - The “try on” experiment is rolling out in Search Labs in the U.S. today. When you’re shopping for shirts, pants, skirts and dresses on Google, simply tap the “try it on” icon on product listings.

The try it on feature on Google and Doppl both use our generative AI technology to help users understand how different outfits will look on them. Doppl is an experimental new app for shoppers to go even deeper with virtual styling, including the ability to try on outfits from personal photos and to create animated videos based on your favorite looks.

May 29, 2025 - For now limited to participants in its experimental Search Labs initiative, the tool enables users to upload a full body photograph in order to visualize its apparel listings on their own likeness.

Users must be 18 years or older to use this feature and accounts must have Web & App Activity and Search Personalization turned on. Search for any top, bottom, or dress on Google. Lingerie, bathing suits, and accessories aren't supported. Click the product or image you want to try on.

Try It On is a cutting-edge AI-powered virtual try-on app designed to revolutionize the online fashion shopping experience. With Try It On, users can visualize how different clothes fit and look on them in real-time, helping eliminate uncertainty ...

October 8, 2025 - To virtually try on a pair of shoes, users need to tap on any product listing on Google, select the “Try It On” button, then add a full-length photo of themselves. After a few seconds, they will see the shoes from the listing on a digital ...

June 30, 2025 - The new Doppl app from Google Labs builds on the capabilities of the AI Mode virtual try-on feature launched in May by Google Shopping, adding the ability to turn static images into artificial intelligence-generated videos, the company said ...

May 20, 2025 - Found the perfect outfit but you’re not quite sure how it'll look on you? Google now lets you virtually try on garments using your own photo in four simple steps:

Virtual Try-On lets you generate images of people to virtually try-on clothing products.

October 9, 2025 - Its fast and intuitive. A virtual try on experiment can make the discovery experience feel like trying makeup in-store. And since it works directly in search results, there’s no app-hopping required. When Google introduced Virtual Try-On for apparel, a key focus was diversity and inclusivity.

2 days ago - You must be in the US, but if you are, upload a selfie to the website and select a size, and Nano Banana -- Google's Gemini 2.5 Flash Image model -- will generate a full-length image, allowing you to click around and try out outfits.

The ‘virtual try-on’ badge on qualifying items is available across free listings and Shopping ads. Google hopes to help consumers visualize how certain items will look on models that best resonate with them, and make informed choices that will increase their buying confidence.

2 days ago - Today U.S. shoppers have a new ... will generate a full body digital version of you for virtual try on. Simply upload a selfie at g.co/shop/tryon, select your usual clothing size and we’ll generate several studio-like ...

July 24, 2025 - The official launch of the virtual try-on feature comes two months after Google began testing it. The feature works by allowing users to upload a photo of themselves to virtually try on a piece of clothing.

4 days ago - The company has now added a shoppable discovery feed to the app that offers outfit recommendations with direct links to merchants. In a recent blog post, Google said that the idea behind this new feed is to help users “discover new favorites,” try them on a virtual avatar of themselves, and purchase them right within Doppl.

July 24, 2025 - You can try this digital Clueless closet for yourself within Google Shopping now — just click on an apparel product and look for the "Try it on" button. At Google I/O 2025, the tech company announced a ton of new AI features, and one of the ...

June 14, 2023 - Google has introduced a virtual ... they’re shopping online. In Google search, the new tool will appear in results to give people the option to see how shoppable items look on a range of models....

October 11, 2025 - In this article, we’ll walk through the architecture and code of a fully functional Virtual Try-On application. Built with React, TypeScript, and the incredible multimodal capabilities of Google’s Gemini API (specifically the gemini-2.5-flash-image model, also known as “Nano Banana”), this app demonstrates how modern AI can create powerful, real-world user experiences.

July 24, 2025 - That experience allowed users to upload a full-length photo of themselves and virtually try on tops, dresses, pants, and skirts. Now, that functionality is becoming broadly available, the search giant said. To use the tool, U.S. shoppers can tap the “Try It On” icon that now appears within eligible product listings...