Hotjar
hotjar.com › web-analytics › tools
The 12+ Best Web Analytics Tools to Improve Your Site
Content analytics: editorial analytics to measure website content performance · SEO analytics: data on keyword performance, backlinks, search traffic, and competitors · Some tools overlap across several categories (like Contentsquare—that’s us!
WP Mail SMTP
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
May 13, 2025 - Where Google Analytics is the first tool most website owners encounter for their web analytics needs, Matomo focuses more on those who have already been in the business for a while and want to prioritize user privacy.
Videos
07:41
Best Web Analytics for 2024? (Top 5 Web Analytics Solutions Compared ...
07:56
11 Best Web Analytics Tools for Your Website in 2025 - YouTube
05:13
9 Best Web Analytics Tools for 2022 (Free and Paid) - YouTube
04:32
9 Best Web Analytics Tools (2023) - YouTube
05:49
What is web analytics? - YouTube
What is a web analytics tool?
A web analytics tool is software that helps you measure, collect, analyze, and report data from your website. It helps you understand your audience, improve your website or app, and enhance user experience and engagement. By adding a tracking code to your site, these tools provide insights on who's visiting, how long they stay, where they come from, and what they do during their visit. With this information, web analytics tools can show you data like page views, session durations, bounce rates, and click paths. You can use this to improve marketing strategies, site functionality, and make bet
uxcam.com
uxcam.com › blog › web-analytics-tools
The 15 Best Web Analytics Tools in 2026
Are free web analytics tools enough?
Free tools cover basics like traffic, but lack deep behavioral insights. UXCam offers a free plan with advanced features, heatmaps, funnels, and replays, to help you understand real user behavior.
uxcam.com
uxcam.com › blog › web-analytics-tools
The 15 Best Web Analytics Tools in 2026
What's The Best Web Analytics Tool?
After exploring, comparing, and testing the tools on this list, our best pick is a combination of Google Analytics and MonsterInsights. While Google Analytics is feature-rich, its complexity can feel overwhelming, especially if your technical prowess isn't high. That's where MonsterInsights comes in. MonsterInsights is an excellent companion for WordPress websites, simplifying data from Google Analytics by showing it in a clear, easy-to-understand format. In our experience, this provides the best of both worlds: the extensive metrics tracking of Google Analytics and the ease of use of MonsterI
seedprod.com
seedprod.com › home › showcase › 11 best web analytics tools for your website in 2025
11 Best Web Analytics Tools for Your Website in 2025
Spiceworks
spiceworks.com › spiceworks inc › articles › top 10 web analytics tools in 2024 | spiceworks
Top 10 Web Analytics Tools in 2024 | Spiceworks - Spiceworks
March 10, 2025 - These tools can also help identify bottlenecks in the conversion process by highlighting where visitors typically bounce or drop off during that conversion journey. The data collected is usually presented in dashboards that are customizable by user persona, date range, and other attributes. Web analytics tools offer various features to help businesses analyze website traffic, user behavior, and marketing performance, enabling data-driven decision-making and optimization of online presence.
SeedProd
seedprod.com › home › showcase › 11 best web analytics tools for your website in 2025
11 Best Web Analytics Tools for Your Website in 2025
November 3, 2025 - All in One SEO offers both free and premium versions of its SEO tool. The free version is comprehensive, but for more advanced features, the premium version starts at $49.50 per year. Expert Opinion Overall, All in One SEO bridges the gap between sophisticated SEO and simplicity. It’s a go-to for smart, efficient website optimization with Google Search Console integration. For more details, please see our All in One SEO review. Crazy Egg is another popular behavior analytics tool that helps you see how visitors interact with your website.
UXCam
uxcam.com › blog › web-analytics-tools
The 15 Best Web Analytics Tools in 2026
January 24, 2025 - Compare the best web analytics tools of 2026, including UXCam, Google Analytics, Mixpanel, and Hotjar. See pricing, supported platforms, and features.
Smartlook Blog
smartlook.com › home › 15 best web analytics tools (& how to get the most out of them)
15 best web analytics tools (& how to get the most out of them) | Smartlook Blog
August 7, 2023 - Traditional quantitative analytics tools don’t collect this data. As a result, finding and fixing the problems that affect your UX and conversions can take months of ideating and A/B testing. That’s why the field of web analytics tools has evolved to include behavior analytics and visual user insights tools, like Smartlook and Hotjar.
Usermaven
usermaven.com › blog › best-website-analytics-tools
12 best website analytics tools for 2026
Amplitude is a software tool specifically designed to analyze user interactions with digital products, such as websites and mobile apps. It provides businesses with valuable insights into how users navigate, what features they engage with, and how they behave overall. This information helps businesses improve the usability and effectiveness of their digital products ... Fathom Analytics caters to website owners who prioritize both website analytics and user privacy.
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Lider used Analytics for a single measurement source of truth across its website and app to re-engage users and find new users most likely to purchase. The result was an 85% decrease in CPA and 18X conversion rate improvement.
Mailchimp
mailchimp.com › resources › best-website-analytics-tools
11 of the Best Web Analytics Tools | Mailchimp
Marketing analytics come in many shapes and forms, and you need to find the best website analytics tools to meet your needs. For example, you might be interested in Google Analytics which can provide you with insight regarding which pages people ...
Parse.ly
parse.ly › home › 9 types of web analytics tools—and how to know which ones you really need
9 Types of Web Analytics Tools—And How to Know Which Ones You Really Need | Parse.ly
July 15, 2024 - As your digital marketing strategies ... to find tools that make content performance data easier to access. Google Analytics also gives little insight into true engagement with your website. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data. For example, a reader ...
Wikipedia
en.wikipedia.org › wiki › List_of_web_analytics_software
List of web analytics software - Wikipedia
2 weeks ago - This is a list of web analytics software used to collect and display data about visiting website users.
HubSpot
blog.hubspot.com › marketing › guide-to-web-analytics-traffic-terms
Web Analytics Tools & Best Practices That I Live By
August 15, 2024 - The timeframe of a session varies by web analytics tool. For example, sessions in Google Analytics and HubSpot’s traffic analytics tools last 30 minutes by default.
AgencyAnalytics
agencyanalytics.com › blog › best-web-analytics-tools
23 Best Web Analytics Tools - AgencyAnalytics
August 26, 2025 - For example, if your client wants their customers to visit their website and then convert by filling out a certain form on their website, you know what advanced analytics to focus on: CTA metrics. Use your web analytics tool to discover how their customers interact with their website and identify what CTAs are being clicked to see which offers are the most successful.
Leadfeeder
leadfeeder.com › blog › website-analytics-tools
Leadfeeder | 35 Web Analytics Tools That Could Help You Better Understand Your Site Visitors
May 28, 2025 - The web analytics tool, Visual Website Optimizer (VWO), gives you the tools to perform experiments by A/B testing different graphical and textual on-page elements. It also gives you the ability to record visitor sessions for playback analysis. For example, one company used the live user recording feature of VWO to discover a critical shipping error that appeared randomly throughout the day.
LeadPost
leadpost.com › home › lead generation blog › seo website tracking › top 16 web analytics tools for 2025: which are right for you?
Top 16 Web Analytics Tools for 2025: Which Are Right for You?
December 12, 2024 - Smaller businesses may find free tools like Google Analytics sufficient for basic insights, while larger organizations often require advanced features and scalability offered by premium solutions like Adobe Analytics or Mixpanel.
Fullstory
fullstory.com › blog › top 5 enterprise web analytics tools on the market
5 Enterprise Web Analytics Tools on the Market | Fullstory
August 9, 2025 - Explore the top enterprise web analytics tools, including Fullstory, Google Analytics, Adobe Analytics, and more, to optimize online business presence.
Amplitude
amplitude.com › blog › web-analytics
What is Web Analytics? Definition, Examples, & Tools
Web analytics tools enable you to easily monitor your traffic sources and adjust your marketing strategy accordingly. For example, if you’re getting a lot of link clicks in emails, you might send out more email campaigns to boost traffic.
Duplicator
duplicator.com › home › blog › showcase › best web analytics tools for actionable insights about your website
Best Web Analytics Tools for Actionable Insights About Your Website
September 26, 2024 - Hotjar, for instance, offers heatmaps and session recordings. These visual tools show you exactly how users interact with your site, helping you identify usability issues. Another example is Crazy Egg, which has similar visual analytics features.
WebEngage
webengage.com › home › blog › a complete guide to web analytics | with real-life examples
A Complete Guide To Web Analytics | With Real-Life Examples
March 26, 2025 - Use Analytics Tools: Utilize tools like Google Analytics, SEMrush, and Hotjar to collect and analyze data. Monitor Data Regularly: Keep an eye on your data to spot trends and anomalies.
Optimizely
optimizely.com › optimization-glossary › web-analytics
What is web analytics? 4-step process and examples - Optimizely
March 17, 2025 - Metrics and KPIs: The specific ... evaluate website performance. Examples include bounce rate, conversion rate, and average session duration. Reporting and visualization: This involves presenting data in easily understandable formats like charts, graphs, and dashboards. Clear visualization helps in quick comprehension and communication of insights. Most analytics tools ‘tag’ ...