Gartner
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Best Web, Product and Digital Experience Analytics Reviews 2025 | Gartner Peer Insights
Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps.
Gartner
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Best Product Analytics for Technology and Service Providers Reviews 2025 | Gartner Peer Insights
The salient parts of the system encompass the detection and definition of user behavior, analysis and recognition of patterns that affect website conversion and provision of result alerts and insights. In addition to this, CUX is designed to auto-capture all events occurring on a website. The tool combines web analytics and data-driven marketing, aiming to reveal conversion-inhibiting aspects of websites.
Gartner
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Definition of Web Analytics - Gartner Information Technology Glossary
Gartner client? Log in for personalized search results. ... Web analytics refers to a market of specialized analytic applications used to understand and improve online channel user experience, visitor acquisition and actions, and to optimize digital marketing and advertising campaigns.
What are Web, Product and Digital Experience Analytics?
Gartner uses the following market definitions:
Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps.
Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement.
Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.
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Best Web, Product and Digital Experience Analytics Reviews 2025 ...
What is Product Analytics for Technology and Service Providers?
Gartner defines product analytics as applications used to collect and analyze behavior data and sentiment to increase user engagement, adoption and satisfaction to improve experiences and drive retention. This solution category is embedded within mobile apps, desktop apps, websites/portals, software and edge devices. Product analytics often enables in-product engagement for onboarding and activation as well as the collection, tracking and analysis of user data to draw insights about the ways in which users engage
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Best Product Analytics for Technology and Service Providers Reviews ...
Glassbox
discover.glassbox.com › gartner-market-guide-for-web-product-and-digital-analytics-report-lp.html
Report: Gartner Market Guide | Glassbox
How Gartner defines web, product and digital analytics · “Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps.
Gartner
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Top Google Analytics Competitors & Alternatives 2025 | Gartner Peer Insights
Learn more about the top Google Analytics competitors and alternatives. Read the latest reviews and find the best Web, Product and Digital Experience Analytics software.
Gartner
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Best Digital Marketing Analytics Reviews 2024 | Gartner Peer Insights
Deep analysis and web analytics for all web entities used in our company. Many features and reports can't be found in free tools available online and when you need in-depth analysis for better customer acquisition Adobe is the solution. Perfect for mid-market and Enterprise level.
Qlik
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2025 Gartner Magic Quadrant for BI and Analytics | Qlik
Rating: 4.5/5 from 1,303 ratings in Analytics and Business Intelligence Platforms as of June 17, 2025 ... Download your complimentary report now and discover why Qlik continues to be recognized by Gartner as a Leader. We believe partnering with us enables you to: Use our one-of-a-kind Associative Engine to freely navigate within all your data, regardless of skill level. And discover hidden insights that query-based BI tools ...
GoodData
gooddata.com › resources › gartner-magic-quadrant-for-analytics-and-business-intelligence-platforms
2025 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms | GoodData
June 18, 2025 - The full Gartner Magic Quadrant report is available through Gartner or via GoodData’s website. The Magic Quadrant provides a visual and analytical overview of vendor strengths and market positioning, helping businesses identify the best solutions ...
Adobe
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Adobe Analytics
Adobe Analytics offers best-in-class customer intelligence for enterprise. And we provide the most comprehensive set of marketing tools that users of all skill levels can integrate into marketing campaigns today. Do you know what your marketing is doing? We can help.
Google Cloud
cloud.google.com › blog › products › data-analytics › looker-gartner-analytics-and-business-intelligence-platforms-mq
Looker Gartner Analytics and Business Intelligence Platforms MQ | Google Cloud Blog
June 18, 2025 - Download the complimentary 2025 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms.
Gartner
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Leverage Technology with Gartner for Data and Analytics Leaders
... AskGartner is the only AI-powered tool providing exclusive Gartner insights trusted by Chief Data & Analytics Officers, delivering tailored answers to help you act with confidence in minutes.
Gartner
gartner.com › all categories › analytics and business intelligence platforms
Best Analytics and Business Intelligence Platforms Reviews 2025 | Gartner Peer Insights
Find the top Analytics and Business Intelligence Platforms with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.
Microsoft Power BI
powerbi.microsoft.com › en-us › blog › microsoft-named-a-leader-in-the-2025-gartner-magic-quadrant-for-analytics-and-bi-platforms
Microsoft named a Leader in the 2025 Gartner® Magic Quadrant™ for Analytics and BI Platforms | Microsoft Power BI Blog | Microsoft Power BI
July 10, 2025 - For the eighteenth consecutive year, Microsoft has been positioned as a Leader in the 2025 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms.* We’re thrilled that Microsoft has again been positioned furthest on Completeness of Vision and highest in the Ability to Execute in the Magic Quadrant, marking our seventh consecutive year in this position.
Gartner
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Market Guide for Web, Product and Digital Experience Analytics
Convergence is not only horizontal (across web, product digital experience), but also vertical. Vertical includes product analytics moving to digital adoption platforms (DAP), digital experience analytics bridging · Clients can log in to view the entire document. ... AskGartner: The AI-powered tool our clients use to find trusted Gartner insights, instantly.
Gartner
gartner.com › reviews › market › web-product-and-digital-experience-analytics › vendor › adobe › product › adobe-analytics › alternatives
Top Adobe Analytics Competitors & Alternatives 2025 | Gartner Peer Insights
Learn more about the top Adobe Analytics competitors and alternatives. Read the latest reviews and find the best Web, Product and Digital Experience Analytics software.
AdExchanger
adexchanger.com › home › analytics › gartner: attribution and web analytics are converging
Gartner: Attribution And Web Analytics Are Converging | AdExchanger
September 24, 2015 - Marketers want integrated analytics solutions – a trend clearly demonstrated by the diversity of the players populating Gartner’s most recent “Magic Quadrant for Digital Marketing Analytics,” released Monday. Adobe unsurprisingly took the lead, with SAS and Google trailing right behind. But in a sign of where the market is headed, attribution companies like Visual IQ also made an appearance on the chart, occupying the same niche status in the quadrant as predictive analytics provider AgilOne and web analytics vendor Webtrends.
AWS
aws.amazon.com › blogs › business-intelligence › aws-recognized-as-a-challenger-in-the-2024-gartner-magic-quadrant-for-analytics-and-business-intelligence-platforms
AWS recognized as a Challenger in the 2024 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms | Amazon Web Services
September 10, 2024 - We are thrilled to announce that Amazon Web Services (AWS) has been recognized as a Challenger in the 2024 Gartner Magic Quadrant for Analytics and Business Intelligence (ABI) Platforms.
Gartner
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Best Mobile App Analytics Reviews 2025 | Gartner Peer Insights
Providing an all-encompassing measurement and analytics suite, Adjust delivers crucial data visibility, insights, and tools aiming to aid in driving superior outcomes. ... MoEngage operates as a platform that focuses on delivering insights-led customer engagement services. The main objective of the firm is to assist in analyzing customer behavior and subsequently engage with them by way of personalized communication mediums. These include web...
Medium
medium.com › mlengineerhub › the-future-of-analytics-and-bi-92a40a79e0e5
Top Analytics & BI Tools in 2025. Key Insights from the latest Gartner… | by Pradeep Singh | ML Engineer | Medium
August 24, 2025 - If your work involves Analytics and BI, it is important to regularly track which tools are gaining popularity or making new advancements. ... Gartner has recently released the 2024 Gartner® Magic Quadrant™ for Analytics and Business Intelligence ...
Google Cloud
cloud.google.com › blog › products › data-analytics › 2024-gartner-magic-quadrant-analytics-and-business-intelligence
2024 Gartner Magic Quadrant Analytics and Business Intelligence | Google Cloud Blog
June 24, 2024 - BigQuery: Looker and BigQuery together are a dynamic data analytics powerhouse, transforming raw information into actionable insights that drive business growth. We believe Google’s recognition as a Leader in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms is a testament to its innovative approach, comprehensive capabilities, and commitment to customer success.