🌐
WP Mail SMTP
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
May 13, 2025 - One of the biggest advantages of Adobe Analytics is how seamlessly it works with other Adobe products like Experience Manager and Target. This integration gives it a serious edge over standalone analytics tools.
🌐
SeedProd
seedprod.com › home › showcase › 11 best web analytics tools for your website in 2025
11 Best Web Analytics Tools for Your Website in 2025
November 3, 2025 - Another boon is the cost. Google Analytics is a free tool, making it a solid option for businesses of all sizes. There’s also a premium version, Google Analytics 360, with more advanced features but a high price tag.
Discussions

Looking for a minimal simple and light web analytics tool
Personally, I am looking at Umami . It looks to have all the basics, without being as heavy as GA. It's also GDPR complaint out of the box, so no need for a cookie banner. Edit: Spelling More on reddit.com
🌐 r/webdev
32
15
November 5, 2024
What is the best analytics tool for web applications?
Here you can see the list of most popular analytic tools https://hexometer.com/most-popular-tech-stacks/Analytics More on reddit.com
🌐 r/webdev
28
34
August 6, 2019
What do you use for website and web app analytics?
I think Matomo is the goat in this field. I don't use or recommend GA anymore after I see how eager they are in harvesting user data even after privacy concerns raised in recent years. Matomo is open source and as old as GA I guess. You get the essential features you can possibly want from an analytics service. More on reddit.com
🌐 r/SaaS
25
4
June 26, 2024
What is your favorite website analytics platform—and why?
Self-hosted matomo . We keep analytics entirely inhouse. More on reddit.com
🌐 r/webdev
71
69
March 17, 2023
People also ask

What Are Web Analytics Tools?
Web analytics tools are essential for any website owner. They provide vital insights into your site's performance, helping you understand your audience, their behaviors, and how to improve their experience to get higher conversions.
🌐
seedprod.com
seedprod.com › home › showcase › 11 best web analytics tools for your website in 2025
11 Best Web Analytics Tools for Your Website in 2025
What's The Best Web Analytics Tool?
After exploring, comparing, and testing the tools on this list, our best pick is a combination of Google Analytics and MonsterInsights. While Google Analytics is feature-rich, its complexity can feel overwhelming, especially if your technical prowess isn't high. That's where MonsterInsights comes in. MonsterInsights is an excellent companion for WordPress websites, simplifying data from Google Analytics by showing it in a clear, easy-to-understand format. In our experience, this provides the best of both worlds: the extensive metrics tracking of Google Analytics and the ease of use of MonsterI
🌐
seedprod.com
seedprod.com › home › showcase › 11 best web analytics tools for your website in 2025
11 Best Web Analytics Tools for Your Website in 2025
Can web analytics tools help improve my website conversion rates?
Yes, web analytics tools are essential for understanding visitor behavior and optimizing your website to convert more visitors into customers. Features like heatmaps, user recordings, funnel visualization, and A/B testing can help improve conversion rates.
🌐
wpmailsmtp.com
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
🌐
Reddit
reddit.com › r/webdev › what is your favorite website analytics platform—and why?
r/webdev on Reddit: What is your favorite website analytics platform—and why?
March 17, 2023 - I've used basically everything over the years and the most complete tool (for me) I've found is Cr⁤azy Eg⁤g. The Web Analytics feature is like GA but much easier for use and fr⁤ee (one screen with most useful reports without config).
🌐
Matomo
matomo.org › home
Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo
August 12, 2025 - Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.
🌐
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Lider used Analytics for a single measurement source of truth across its website and app to re-engage users and find new users most likely to purchase. The result was an 85% decrease in CPA and 18X conversion rate improvement.
🌐
Business of Apps
businessofapps.com › marketplace › app-analytics
Top Mobile App Analytics Tools (2025) - Business of Apps
5 days ago - We’ve listed the best app analytics tools below. Glassbox allows brands to capture, analyze, and optimize customer experiences across their mobile apps. The tool essentially records and replays user sessions to provide companies with insights into how customers interact with their digital products. The gathered data can be used to improve website ...
Find elsewhere
🌐
The CPO Club
cpoclub.com › home › tools › 22 best product analytics tools to identify usage trends in 2025
What are the best product analytics tools? 2025 Recommendations & Reviews
2 weeks ago - Customer support response times can be slow. ... Google Analytics is a free tool that provides in-depth insights into user behavior. Google Analytics is the de facto application for analyzing user activity and behavior on websites and mobile apps.
🌐
Tableau
tableau.com
Business Intelligence and Analytics Software | Tableau
Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.
🌐
PostHog
posthog.com › blog › best-open-source-analytics-tools
8 best open source analytics tools you can self-host - PostHog
Metabase recommends two servers: one for the application and one for the database. It needs at least 1 core and 1GB of RAM with additional resources required depending on the number of concurrent users. ... Yes. The Starter plan includes cloud deployment for $85 per month for five users, with each additional user adding $5 per month. ... Plausible Analytics is a lightweight web analytics tool focused on providing GDPR-compliant website analytics that doesn't infringe on user privacy.
🌐
Sensor Tower
sensortower.com
Digital Intelligence & App Data Analysis by Sensor Tower
Discover Sensor Tower's platform to measure the digital economy. Access app download data, app analysis, and ad performance insights to optimize your strategy
🌐
Amplitude
amplitude.com
AI-Powered Digital Analytics Platform | Amplitude
Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.
🌐
The CX Lead
thecxlead.com › home › tools › 22 best website analytics tools for visitor stats in 2025
22 Best Website Analytics Tools for Visitor Stats in 2025
1 month ago - 1. Mouseflow — See and record how your users interact with your website · 2. Google Analytics — Identify your best-performing channels and learn what your visitors do on your website · 3. Fullstory — Track interactions and recreate the ...
🌐
Simple Analytics
simpleanalytics.com
The privacy-first Google Analytics alternative - Simple Analytics
“Switching to Simple Analytics will still give you visibility into how visitors are using your website, but you'll also be respecting their right to privacy.” · “My focus has been on using ethical tools.
🌐
UXCam
uxcam.com › blog › top-10-analytics-tool-for-mobile-in-2018
Top 19 Mobile App Analytics Tools 2025 [Updated]
January 2, 2025 - Cross-Platform Analytics: Unified analytics for web and mobile, allowing you to track the entire user journey in one place. Custom Dashboards: Build flexible datasets and reports tailored to your specific product goals and team needs. Mobile Screen Analytics: Monitor key metrics and user flows to identify friction points and optimization opportunities. Advanced Segmentation: Group users based on behavior, demographics, or custom properties for targeted analysis. In-App Engagement Tools: Create mobile carousels, slideouts, and push notifications without code.
🌐
Hotjar
hotjar.com › web-analytics › tools
The 12+ Best Web Analytics Tools to Improve Your Site
Google Analytics is a traditional web analytics tool providing quantitative user data across devices and platforms. ... Track quantitative data, like sessions or bounce rate—organized in dedicated reports—to learn what's happening on your site · Collect event-based data from websites and ...
🌐
Mouseflow
mouseflow.com
Mouseflow | Behavior analytics for optimal website UX
Watch recordings to find bugs, identify UX friction, validate design decisions, and fix problems faster. With guided insights and behavior analytics built in, Session Replay helps you connect what users do with why they do it so you can improve ...
🌐
Google
developers.google.com › analytics
Google Analytics | Google for Developers
For marketers or data analysts looking to explore Google Analytics, including advanced features and capabilities. ... For developers who want to tag a website or app, set up events or ecommerce, or build custom Analytics functionality.
🌐
App Radar
appradar.com › blog › mobile-app-analytics-tools
19 Mobile Analytics Tools (Almost) Every App Needs in 2024
March 13, 2025 - It lets you conduct a deep analysis of the user journey as you watch how your users navigate through your app. You can also use heatmaps to see the most and least used elements. ... Smartlook offers an analytics platform for websites and iOS & Android mobile apps, providing a comprehensive understanding of customer interactions from the user’s viewpoint.
🌐
Firebase
firebase.google.com › products › analytics
Google Analytics | Get unlimited app analytics | Firebase
An app measurement solution, available at no charge, that provides insights on app usage and user engagement.
🌐
Heap
heap.io
Heap - Better Insights. Faster. | Heap
Heap’s data science tools show you the alternate paths users take, the amount of effort it takes users to get through any flow, and the events that most correlate with conversion and retention.