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10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
May 13, 2025 - Mixpanel is a web analytics tool renowned for its user-centric approach, offering deep insights into user interaction and website traffic.
PostHog
posthog.com › blog › best-open-source-analytics-tools
8 best open source analytics tools you can self-host - PostHog
Beyond the core product analytics features, it also supports creating custom insights using SQL, and offers a built-in data warehouse so you can import data from external sources like Stripe, Hubspot, and Zendesk. Developers and startups who need an in-depth understanding of what users are doing in their app, or want to track the complete journey from their marketing website through to their app. There's a generous free tier, which means ~90% of users use PostHog for free.
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Can web analytics tools help improve my website conversion rates?
Yes, web analytics tools are essential for understanding visitor behavior and optimizing your website to convert more visitors into customers. Features like heatmaps, user recordings, funnel visualization, and A/B testing can help improve conversion rates.
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wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
Which web analytics tool is best for small business?
Google Analytics is likely the best free option for small businesses starting out. It provides a wide range of insights with no cost. Other small business options to consider are MonsterInsights for its simplicity and ease of use, or Hotjar for understanding visitor behavior through heatmaps and recordings.
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wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
Factsheet
Operating system Cross-platform
Operating system Cross-platform
Openwebanalytics
openwebanalytics.com
Open Web Analytics
Open Web Analytics is a free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and applications.
G2
g2.com › categories › mobile-app-analytics › free
Best 51 Free Mobile App Analytics Tools Picks in 2025 | G2
Best free Mobile App Analytics Tools across 51 Mobile App Analytics Tools products. See reviews of Mixpanel, AppsFlyer, CleverTap and compare free or paid products easily. Get the G2 on the right Mobile App Analytics Tools for you.
Address 100 S Wacker DrSTE 600, 60606, Chicago
GitHub
github.com › oxnr › awesome-analytics
GitHub - oxnr/awesome-analytics: A curated list of analytics frameworks, software and other tools.
Snowplow - Analytics tool for web apps with a lot of data. Have every single event, from your websites, mobile apps, desktop applications and server-side systems, stored in your own data warehouse and available to action in real-time. (Source Code) Apache-2.0 Scala real-time · Serposcope - Serposcope is a free and open-source rank tracker to monitor websites ranking in Google and improve your SEO performances.
Starred by 4.2K users
Forked by 449 users
Umami
umami.is
Umami
Umami is a simple, fast, privacy-friendly alternative to Google Analytics.
Hotjar
hotjar.com › web-analytics › tools
The 12+ Best Web Analytics Tools to Improve Your Site
What is it? Open Web Analytics is a free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and web applications.
Storyly
storyly.io › post › best-free-mobile-app-analytics-tools-for-developers
10 Best Free Mobile App Analytics Tools - Storyly
Another prominent and free mobile app analytics platform is Localytics. Localytics offers a variety of features for mobile marketing. It links marketing and acquisition tools to analytics so that app owners can take action based on data. Localytics also offers push notification capability. ... Amplitude provides analytics for both mobile and web...
Fathom
usefathom.com
Fathom Analytics: A Better Google Analytics Alternative
For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for “free,” so tech companies could profit wildly from all of our personal data.
Leadfeeder
leadfeeder.com › blog › website-analytics-tools
Leadfeeder | 35 Web Analytics Tools That Could Help You Better Understand Your Site Visitors
May 28, 2025 - Pricing: The starter pack is free, but the paid plan starts from $49/month. FullStory is a digital experience intelligence platform that captures every user interaction with total privacy. FullStory’s features include conversion funnels on demand, advanced search options, replays of actual user sessions, and a suite of robust debugging and developer tools. The FullStory analytics engine also automatically indexes digital interactions with websites or applications.
Plausible Analytics
plausible.io
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.