ritual or formal ceremony performed at many events held in Australia, intended to highlight the cultural significance of the surrounding area to a particular Aboriginal clan or language group who are recognised as traditional owners of the land
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I've had the welcome to country explained to me by an indigenous person and it's different to what some think and have commented on. This was just a casual conversation so if someone knows of it differently let me know.
When they welcome you to country they're not welcoming you to Australia or are you being welcomed to your own country as I've sometimes seen written, but to their traditional tribal lands. For them 'country' has a different meaning. For example if someone was returning to their tribal land they would be 'going on country'. I suppose it's a word that doesn't translate exactly.
So when tribes meet the people whose land it is give the visitors a welcome to country as a way to say you're welcome and safe here. Especially important back when there might be warring between tribes and they wanted to talk.
But yeah I get why people get pissed off when corporations in particular seem to push it as a token gesture, but to some people it has a real and significant meaning.
If any indigenous people here have a comment on this is like to hear it, I'll remove it if wrong.