January 27, 2021 - Descriptive and Diagnostic analytics are reactive — that is, they are only concerned with events that have already happened while Predictive and Prescriptive analytics are proactive — that is, they allow us make changes and take decisions ...

January 31, 2023 - In contrast, both predictive and prescriptive analytics are proactive – as in, they attempt to predict trends, events, and shifts based on existing data. It can range from simple things, like predicting possible visits to a location based ...

May 2, 2019 - Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.Social media data is the new gold and analytics ...

The four main types of social media analytics are descriptive, diagnostic, predictive, and prescriptive analytics.

October 9, 2023 - It involves collecting and analyzing social media data to understand what has already happened. For example, descriptive analytics can be used to track the number of likes, comments, and shares that a piece of content has received. Diagnostic analytics goes beyond descriptive analytics by trying to understand why things happened. For example, diagnostic analytics can be used to identify which types of content are resonating most with your audience and which social media platforms are driving the most traffic to your website.

May 29, 2023 - In addition to these two types, four other types of analytics are also commonly used: descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

May 30, 2024 - They help you identify keywords and social media trends that can boost your campaigns, drive awareness, and influence your decision-making. 4. Prescriptive analytics are the ‘When’. These are far more proactive than any of the other types of analytic approaches, and help you figure out what steps you should take to get the best possible reach.

October 1, 2025 - ... Social media analytics turn guesswork into strategy by showing what content, audiences and tactics drive results · Four main social analytics types: descriptive, diagnostic, predictive and prescriptive; that work together to explain ...

May 2, 2025 - Another important addition to the types of social media analytics is sentiment analytics, which acts like a mind reader. This type of analytics goes deep into the tone of conversations around you to find out if people love you, dislike you, or are just torn between.

August 19, 2025 - Taking your business objectives into consideration, you can utilize of the following types of social analytics to see best results. Descriptive analytics is reactive in nature, as it tends to focus on the “what” part: the happenings in the past and the present. And happens to be the most common or basic form of social analytics. By leveraging descriptive analytics, your brand will be able to aggregate social media data in digestible forms such as:

September 30, 2025 - One author defined it as "the art ... There are three main steps in analyzing social media: data identification, data analysis, and information interpretation....

October 14, 2025 - Instead of relying on assumptions, analytics help you identify which channels and content are driving engagement, so you can refine your strategy and set benchmarks for growth. Standard and tag-based reports make this process easier. They allow you to: Track KPIs across your social media accounts. Filter performance by campaign or content type.

July 18, 2025 - Social media analytics means the collection and analysis of data points that help you measure the performance of your social media accounts. These are the KPIs and metrics that will help you assess and refine your social media marketing strategy on both macro and micro levels.

September 23, 2025 - Let’s have a look at the different analytics covered in the audit. Shall we? Well, there are several social media metrics, but we have defined them into 6 major categories that offer a granular look at what data you can look at. Here are these: This is your bread and butter, providing a bird’s-eye view of how your social media content is performing. Also known as descriptive metrics, it includes essential metrics such as: ... You can get detailed insights into different types of posts.

Or course, there is also a lot of other types of social media management platforms and tools for social listening, follower growth, social media monitoring, competitor analysis, and brand monitoring.

November 4, 2025 - Dashboards: Various visualization tools on social media analytic platforms like charts, graphs, and tables can help summarise insights collected from social media platforms. There are four major types of social media analytics given below

November 4, 2024 - Twitter Analytics helps you understand what type of content drives the most engagement and how your Twitter social network responds. Pinterest Analytics: This built-in tool for Pinterest offers insights into your account’s performance on this social media channel, including reach, engagement, and audience demographics. Pinterest Analytics helps you understand which pins are driving the most traffic and how your audience is interacting with your content, giving you a better grasp of your Pinterest social network.

September 4, 2025 - Main types of social media analysis include engagement analytics, audience analytics, content analytics, competitor analytics, and sentiment analytics.

January 29, 2025 - Let’s take a look at four different scenarios where social media analytics comes into the picture. To the seasoned social media marketer, social media marketing represents a vibrant, living organism in a state of perpetual flux. Every day, millions of users make split-second decisions on various social channels, responding to a multitude of factors that are often elusive, challenging to quantify and predict.