Primary research is research that you collect yourself but going directly to the target market through a range of methods. Because it is data you create, you own the data set. Two types of results — exploratory information (determines the nature of a problem that hasn’t yet been clearly defined) and conclusive information (carried out to solve a problem that exploratory research identified) — from participants are collected as raw data and then analyzed to gather insights from trends and comparisons.

January 20, 2025 - Interviewing methods include in-person, online surveys, phone calls, and focus groups. The big advantage of primary research is that it’s directly focused on your objectives, so the outcome will be conclusive, detailed insights – particularly ...

July 26, 2024 - While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials.

3 weeks ago - The two main types are qualitative research, which mainly explores consumer motivations and feelings, and quantitative research, which involves numerical data collection and statistical analysis.

June 9, 2025 - The five primary methods are surveys, interviews, focus groups, observation, and experiments, helping businesses collect and analyze data for strategic decisions. Market research provides insights into customer needs, market trends, and competition, ...

August 16, 2024 - The two major categories of market research are primary research and secondary research. Every method of market research falls into one of those categories. Both primary and secondary market research fulfill the same purpose, but they differ ...

September 12, 2025 - Discover 7 types of market research and how to choose the right one. Explore primary, secondary, qualitative methods, and more for data-driven insights.

Brand awareness: Does your target market know who you are and consider you a serious option? ... Brand perception: What do people think of as your company’s identity or differentiating qualities? Brand positioning: What is the best way to differentiate your brand from others in the consumer’s mind and articulate it in a way that resonates? Brand value: How much are people willing to pay for an experience with your brand over another? A researcher will use several types of market research methods to assess your and your competitors’ strengths and weaknesses.

Market research includes primary, secondary, qualitative, quantitative, competitive, and customer research. Here’s how to apply them to your business.

April 26, 2023 - In-depth interviews are great when expert advice is needed or when discussing highly complex or sensitive topics. Interviews are usually 10 to 30 minutes long with 25 to 75 respondents. Great for: understanding brand awareness, satisfaction and loyalty analysis, pricing research, and market segmentation.

There are two fundamental approaches: primary and secondary research. Primary research involves gathering fresh data directly from your target market through surveys, interviews, or observations.

Marketing Research and Analysis. You’ll learn to identify research problems, craft research objectives, and select appropriate qualitative and quantitative methodologies to develop an effective research strategy and analysis. Audience Insight. Take an in-depth look at consumer behavior and its role in IMC. Examine consumer behavior in terms of internal influences, external influences, the consumer decision-making process and consumers and culture.

June 15, 2025 - The main types of market research are primary research and secondary research. Primary research includes focus groups, polls, and surveys. Secondary research includes academic articles, infographics, and white papers.

July 22, 2022 - The five common types of market research are surveys, field research, including observation and experiments, desk research, interviews and focus groups and social listening.

April 15, 2025 - While surveys, interviews, focus groups, and observation are the core methods, other valuable approaches are also widely used: Field Trials or Experiments This method involves testing a product, service, or marketing strategy in a real or simulated ...

October 29, 2021 - In a world overflowing with information, extracting insights that are relevant to your business can be tough. A market research process (including both traditional and online market research methods) provides a way to sift through the clutter and gather information on your target market and audience. In this article, let us understand why market research for business growth is essential, explore techniques of marketing research that provide a competitive edge, and review some market research tools and techniques to help you conduct research more efficiently.

September 8, 2025 - There are many different methods, but most fall into four categories: data analytics, survey, qualitative, and secondary. In this post, we will provide an overview of the four main research methodologies along with the benefits and challenges ...

There are lots of different ways you could conduct market research and collect customer data, but you don’t have to limit yourself to just one research method. 4 common types of market research techniques include surveys, interviews, focus groups, and customer observation.

October 13, 2025 - Wrapping up, the core methods of market research – from focus groups to data analysis remain as important as ever. But how we execute them is evolving with technology and cultural shifts. The best strategy for market research in 2025 is to blend tried-and-true techniques with innovative new tools.