The specific retention rate that is considered "good" will depend on the industry and the type of business, but generally speaking, a high retention rate is desirable. For example, for businesses with a subscription-based model, a retention rate of around 80% or higher is considered good. This means that out of 100 customers, 80 are still actively using the product or service after a given period of time. However, for businesses with a different model or in different industry, the benchmark might differ. A business that has a high churn rate (customers leaving) would want to improve their retention rate. For example, in e-commerce the industry average is around 65-70% retention rate, while in the mobile app industry, the benchmark is around 40-50%. It's important to keep in mind that retention rate should be in comparison with industry benchmarks and also with your own previous retention rate (if you have historical data). Also, you can use different retention rate metric depending on the specific area of your business that you want to improve. Overall, a high retention rate is a sign of a healthy and sustainable business, as it means that customers are satisfied and continue to use the product or service. To satisfy customers, you'll need to regularly conduct market research on them. When it comes to research, please note, I'm a vendor, so I'm rather biased about my own product, and will say that online market research is the way to go to keep any business in the know of its customers. I doubt you have the time and energy to conduct in-person interviews or send out paper surveys. In today's day and age, you can quickly learn about your markets with online market research. For context: Pollfish is a mobile survey platform that allows businesses and researchers to collect data from a panel of participants via their smartphones. It can be used to conduct surveys on a variety of topics and to reach a wide range of demographics. One of the benefits of using Pollfish is that it allows you to reach a large, diverse panel of participants quickly and easily. Additionally, because the surveys are completed on mobile devices, they can be easily taken on the go, which can increase response rates. Feel free to check us out. Answer from pollfish_official on reddit.com
Reddit
reddit.com › r/saas › what retention rate is good?
r/SaaS on Reddit: What retention rate is good?
January 11, 2023 -
Hello product hunters?
Recently I was thinking about the importance of active users when building a strong startup.
My current returning users rate is around 25-30% for my product Affistash.com.
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What about you? I'm curious on what you guys have going on : )
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The specific retention rate that is considered "good" will depend on the industry and the type of business, but generally speaking, a high retention rate is desirable. For example, for businesses with a subscription-based model, a retention rate of around 80% or higher is considered good. This means that out of 100 customers, 80 are still actively using the product or service after a given period of time. However, for businesses with a different model or in different industry, the benchmark might differ. A business that has a high churn rate (customers leaving) would want to improve their retention rate. For example, in e-commerce the industry average is around 65-70% retention rate, while in the mobile app industry, the benchmark is around 40-50%. It's important to keep in mind that retention rate should be in comparison with industry benchmarks and also with your own previous retention rate (if you have historical data). Also, you can use different retention rate metric depending on the specific area of your business that you want to improve. Overall, a high retention rate is a sign of a healthy and sustainable business, as it means that customers are satisfied and continue to use the product or service. To satisfy customers, you'll need to regularly conduct market research on them. When it comes to research, please note, I'm a vendor, so I'm rather biased about my own product, and will say that online market research is the way to go to keep any business in the know of its customers. I doubt you have the time and energy to conduct in-person interviews or send out paper surveys. In today's day and age, you can quickly learn about your markets with online market research. For context: Pollfish is a mobile survey platform that allows businesses and researchers to collect data from a panel of participants via their smartphones. It can be used to conduct surveys on a variety of topics and to reach a wide range of demographics. One of the benefits of using Pollfish is that it allows you to reach a large, diverse panel of participants quickly and easily. Additionally, because the surveys are completed on mobile devices, they can be easily taken on the go, which can increase response rates. Feel free to check us out.
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A solid retention rate really depends on your industry, but generally, anything above 20% is a good starting point. For SaaS, 35%+ is ideal. E-commerce? Aim for 25%+. But here’s the thing—focus less on “what’s good” and more on improving your own rate consistently. If it's growing, you're winning!
PeopleThriver
peoplethriver.com › home › what is a good employee retention rate?
What Is a Good Employee Retention Rate? - PeopleThriver
If the organization had 50 separations ... left by choice, were fired, or laid off. A good percentage for employee retention is 90% or more....
Published November 25, 2024
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PeopleKeep
peoplekeep.com › blog › how-to-calculate-hr-employee-retention-rates
How To Calculate Your Employee Retention Rate
March 31, 2025 - Your retention rate complements your turnover rate metric. Analyzing both together gives you a holistic view of employee transition compared to either metric alone. Talented workers are your organization’s most valuable asset. Without it, you won’t be able to achieve business goals or drive key initiatives. That’s why retention should be one of your top concerns. Almost 40 million people quit their jobs in 20241. While this is an 11% reduction from 2023 quit rates, any significant employee turnover disrupts the flow and success of a functioning business.
Mixpanel
mixpanel.com › home › signals & stories
User retention rate for mobile apps and websites | Signals & Stories
July 7, 2025 - For the SaaS and e-commerce industries, over 35 percent retention is considered elite. Product teams can use these benchmarks to approximate their own company’s retention rate, and adjust according to the unique realities of their business.
15Five
15five.com › blog › what-is-a-good-retention-rate
What is a good retention rate?
January 29, 2024 - For example, retail, hospitality, and travel industries typically see a lower retention rate as they have a higher employee turnover rate. A general rule of thumb is a good retention rate ranges from 90 percent or higher.
Uservoice
uservoice.com › blog › improve-customer-retention-rate
How to Calculate (and Improve) Your Customer Retention Rate | UserVoice Blog
June 23, 2025 - However, as a general rule, 35% to 84% is considered a good retention rate. In SaaS specifically, 35% and higher over an eight-week time period is a great goal to aim for—even though that rate is lower than other industry benchmarks.
AIHR
aihr.com › home › hr analytics and data-driven hr › employee retention rate: its importance,...
Employee Retention Rate: Its Importance, Calculation, and Best Practices
July 11, 2025 - Employee retention rate refers to the percentage of employees who remain employed at an organization over a certain period of time, typically over a year. A good employee retention rate is generally 90% or higher, but it all depends on the specific ...
Smartlook
smartlook.com › home › glossary › retention rate
What is the retention rate? Meaning + calculation | Smartlook
April 21, 2023 - A good retention rate dependes on the industry and the type of organization. As a rule of thumb, a retention rate in the range of 70% to 85% is optimal.
Geckoboard
geckoboard.com › kpi examples › mobile app
Retention Rate | KPI example | Geckoboard
Although exact benchmarks vary ... down by industry ranges from 27% to 43%, but for higher performing apps, that range is 32% to 66%. See more details here....
Userpilot
userpilot.com › blog › average-customer-retention-rate
Average Customer Retention Rate By Industry & How to Improve Your SaaS Retention Rate
April 11, 2023 - As a result, SaaS businesses typically enjoy high retention rates. With this in mind, 90% is generally a good SaaS retention rate to aim for.
Substack
lennysnewsletter.com › p › what-is-good-retention-issue-29
What is good retention - by Lenny Rachitsky
June 9, 2020 - This is because the bar to build a massively successful business is high. Frankly, it’s why most startups fail. However, although retention is an important metric to get right, it doesn’t live in a vacuum. There are cases when a lower retention rate is OK:
Baremetrics
baremetrics.com › blog › what-is-a-good-customer-retention-rate
What Is A Good Customer Retention Rate? - Baremetrics
August 28, 2024 - A good rate is as close to 100 percent as you can make it. Since the ideal retention rate is 100 percent, there’s always work to do to achieve a churn rate of zero.
Exploding Topics
explodingtopics.com › blog › customer-retention-rates
Average Customer Retention By Industry (2025)
September 12, 2025 - The drop-off between the 30-day mark and the 1-year mark for automotive apps is over double the drop-off for transportation apps. ... The average customer retention rate for financial services is 78%. While the retention rate for the banking ...
Baremetrics
baremetrics.com › academy › retention-rate
Retention Rate - Baremetrics
June 28, 2024 - It’s important to regularly conduct ... can use to boost retention, which means boosting revenue, too. Simply put, a good retention rate is as close to 100% as possible....
Paddle
paddle.com › resources › industry-retention-rates
Average customer retention rates by industry
A 100% retention rate is always good. Meanwhile, a 15% retention rate is usually bad. Whatever is in between varies by the industry.
Greatgame
greatgame.com › the-fundamentals › employee-retention
Employee Retention | Retain the Top Talent
November 6, 2018 - Employee retention rate can be ... 90 percent and vary by industry. Generally speaking, a good retention rate ranges 90 percent or higher....
Userpilot
userpilot.com › blog › good-retention-rates-in-saas
What is a good retention rate in SaaS and how to improve yours?
April 14, 2022 - Let’s say you had 1000 app users at the beginning of January. At the end of March, you had 1250 customers remaining, of which 500 are new users. So your retention rate for the 3-month time period is ((1250 – 500)/1000) * 100 = 75%.
DailyPay
dailypay.com › resource-center › blog › employee-retention-rate
What Is the Average Employee Retention Rate by Industry? (2025 Update) - DailyPay
June 3, 2025 - 10% is a good figure to aim for as an average employee turnover rate . The industries with the lowest separation rates typically fall into government positions. The industries with the highest separation rates are Staffing, Hotels, Supermarkets, ...
Amplitude
amplitude.com › blog › retention-rate-meaning-use-cases-and-more
How to Calculate & Improve Your Customer Retention Rate in 2024 | Amplitude
May 1, 2025 - Retention strategies include targeting canceling customers, gathering and acting on feedback, and . Retention rate is the percentage of customers who keep using your product over a given period. It’s the inverse of churn rate, which measures the customers who stop using your product.
Adjust
adjust.com › blog › what makes a good retention rate
Insights into what makes a good mobile app retention rate | Adjust
Overall, retention rates across all platforms and verticals drop to 26% on day 1. By day 7, they hit 13%, and by day 14, they sit at 10%. At the end of the 30 days, the rate settles at 7%. The decline is slightly more pronounced for Android ...