Creating a digital business strategy involves several steps: Assess current state: Evaluate existing digital capabilities and identify gaps. Define objectives: Set clear, measurable goals aligned with business objectives. Understand customer needs: Gather insights on customer behavior and preferences. Leverage technology: Identify and adopt relevant digital tools and platforms. Build a roadmap: Develop a phased implementation plan with milestones. Foster a digital culture: Encourage innovation and agility within the organization. Measure and optimize: Continuously monitor performance and refi

An example of a digital business strategy is Starbucks use of its mobile app to enhance customer engagement and streamline operations. The app offers features like mobile ordering, payment options, and a loyalty program, providing a seamless customer experience while collecting valuable data for personalized marketing and inventory management. This strategy has helped Starbucks increase customer loyalty and operational efficiency.

Mapping customer interactions highlights friction points and digital touchpoints. Insights guide tool selection and process redesign, enhancing personalization and experience quality.