Most people don’t like Google Analytics because they don’t understand what it can do. Especially since the GA4 switchover, the default reports don’t show what business owners actually care about, and Google has made it really hard to figure out how to get the information you need. I’ve been able to build trust in the platform by creating something practical and showing it to the client. Customer explorations, funnel reporting, custom events to track unique KPIs, etc. Once a client sees the possibilities, they tend to ask for more. Answer from johnny_quantum on reddit.com
Reddit
reddit.com › r/digitalmarketing › why do marketers avoid google analytics?
r/DigitalMarketing on Reddit: Why do marketers avoid Google Analytics?
February 12, 2025 -
I’m not sure if it’s limited to my industry (and I’ve only worked for small businesses prior), but has anyone else noticed (or personally experienced) a skill gap when it comes to web analytics?
I know a little bit of Google Analytics. As a result, I’ve been asked to help clients (some of whom have marketing teams) with it. When I’ve spoken to other marketers about it, they either have never used it or are avoiding it because it’s stressful to use. I’m hoping I can build some reports which means they don’t have to deal with GA’s interface and get the metrics they need.
Has anyone else encountered this? How did you help clients get more comfortable with analytics?
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Most people don’t like Google Analytics because they don’t understand what it can do. Especially since the GA4 switchover, the default reports don’t show what business owners actually care about, and Google has made it really hard to figure out how to get the information you need. I’ve been able to build trust in the platform by creating something practical and showing it to the client. Customer explorations, funnel reporting, custom events to track unique KPIs, etc. Once a client sees the possibilities, they tend to ask for more.
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UA was b S-Tier GA4 is junk We miss a miss a UX that was intuitive and straightforward
Digital Marketing Institute
digitalmarketinginstitute.com › blog › what-is-google-analytics
What is Google Analytics? A Beginner’s Guide | Digital Marketing Institute
December 2, 2024 - You’re ready to launch your digital marketing campaign. However, all your efforts will be wasted if you don’t have a robust analytics system in place from the start. Learn how to use Google analytics (and its new GA4 interface) to get insights that will help drive performance and leads.
Videos
Google Support
support.google.com › analytics › answer › 12159447
How Google Analytics works - Analytics Help
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. To measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of JavaScript measurement code to each page ...
Most people don’t like Google Analytics because they don’t understand what it can do. Especially since the GA4 switchover, the default reports don’t show what business owners actually care about, and Google has made it really hard to figure out how to get the information you need. I’ve been able to build trust in the platform by creating something practical and showing it to the client. Customer explorations, funnel reporting, custom events to track unique KPIs, etc. Once a client sees the possibilities, they tend to ask for more. Answer from johnny_quantum on reddit.com
Hevo
hevodata.com › home › learn › data strategy
Digital Marketing with Google Analytics: A Comprehensive Guide - Learn | Hevo
December 20, 2024 - Digital Marketing with Google Analytics is a cost-effective approach that enables you to scratch the surface of Digital Marketing. The advantages of using Google Analytics are as follows: It has a user-friendly interface.
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Temerity Digital
temeritydigital.com.au › home › unpacking the importance of google analytics in digital marketing
Unpacking the Importance of Google Analytics in Digital Marketing - Temerity Digital
August 13, 2025 - It lets you measure how well your marketing campaigns are doing, showing you what’s bringing in customers and if you’re getting a good return on your spending. By looking at how users move through your site, you can find ways to make their experience better and easier. Ultimately, Google Analytics provides the data you need to make smarter decisions, helping your business grow online. Knowing who is visiting your website is the bedrock of any successful digital marketing strategy.
MonsterInsights
monsterinsights.com › home › tutorials › beginner’s guide to google analytics: how does it work?
How Does Google Analytics Work? Complete Beginners Guide [Updated]
March 27, 2025 - In simple words, Google Analytics is a free tool provided by Google that tracks and reports website traffic and user behavior. It collects data on metrics like page views, sessions, and user demographics, enabling businesses to analyze performance, ...
Google
developers.google.com › analytics
Google Analytics | Google for Developers
... Stay organized with collections Save and categorize content based on your preferences. Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance.
Coursera
coursera.org › coursera articles › business › marketing › google analytics certification: benefits and how to get it
Google Analytics Certification: Benefits and How to Get It | Coursera
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Quora
quora.com › How-does-Google-Analytics-work-How-can-it-be-useful-for-online-marketing
How does Google Analytics work? How can it be useful for online marketing? - Quora
Answer (1 of 2): Google Analytics measures user behaviour on websites and other platforms. Online marketers can use it to find out what user journeys result in positive actions like purchases or subscriptions.
Mailchimp
mailchimp.com › marketing-glossary › google-analytics
What is Google Analytics Used For? | Mailchimp
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Simplilearn
simplilearn.com › home › resources › digital marketing › what is google analytics - a comprehensive guide
What is Google Analytics | Become a Google Analytics Expert in 2024
August 24, 2025 - Unlock the secrets of Google Analytics: Master data analysis, boost traffic, and optimize performance with our comprehensive guide. Read to learn more
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Uncommonlogic
blog.uncommonlogic.com › insights › why-is-google-analytics-important
Why Is Google Analytics Important in Digital Marketing? | (un)Common Logic
September 4, 2024 - Identifying interests and behaviors ... · Google Analytics is used to track and report on website data that allows business owners to make data-informed decisions around their digital marketing strategies....
TechTarget
techtarget.com › searchbusinessanalytics › definition › Google-Analytics
What is Google Analytics and how does it work? | Definition from TechTarget
Google Analytics is a web analytics service that provides numerous analytical tools useful for insights on website performance and marketing campaigns. Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization and marketing purposes...
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whitepeakdigital.com › blog › what-is-google-analytics
What Is Google Analytics & How Does it Work In 2025?
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Wikipedia
en.wikipedia.org › wiki › Google_Analytics
Google Analytics - Wikipedia
3 weeks ago - Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand.
WebFX
webfx.com › home › analytics › glossary › what is google analytics? google analytics definition, uses, benefits, and more
What is Google Analytics? Google Analytics Definition, Uses, Benefits, and More
Since Google Analytics is used to track search engine optimization (SEO), pay-per-click (PPC), and other marketing efforts, it is the most beneficial to companies with an online presence that want to track their marketing campaigns. With Google Analytics, you’ll be able to glean important information about your audience, visitor behavior on your site, traffic patterns, and more.
Main Street ROI
mainstreetroi.com › home › blog › how to use google analytics to track all of your marketing
How to Use Google Analytics to Track All of Your Marketing
June 12, 2025 - In this article I’m going to show you how to use Google Analytics to track ALL of your marketing. The first, and most attractive, reason to use Google Analytics is that it’s free!
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mayple.com › resources › digital-marketing › google-analytics
The Ultimate Beginner's Guide to Google Analytics [2025]
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LeadOrigin
leadorigin.com › what-is-google-analytics-in-digital-marketing
What Is Google Analytics In Digital Marketing? | LeadOrigin
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