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In really broad strokes... I start with the Keyword Magic Tool in Semrush and start building a list from there. I look at the questions on terms in there to see which ones are worth adding as well. I'll use several different stem terms and repeat this process a few times. Then I look at popular sites in the niche and pull their highest traffic pages in Semrush and see what keywords are driving traffic to those pages. I'll add keywords from there to my list. Next I use Google autocomplete on popular search terms. I will type something like "how to bake a" and see what comes up. Then I change the 'a' to a 'b'. Then a 'c'. Relevant keywords from here get added to the list as well as PAA questions that pop up. After a couple of days of doing this, I take the whole big list and run it through Keyword Cupid to start building out silos and cluster ideas. More on reddit.com

Start with Google Keyword Planner, it's free and a great resource for beginners. More on reddit.com

To do keyword research, there are several steps you can follow: Use keyword research tools: they can provide insights into search volume, competition level, and related keywords. These tools can help you identify keywords with high search volume and low competition. Analyze search engine results pages (SERPs): Look at the results page for a specific keyword on search engines like Google. This can give you an idea of the popularity and competition for that keyword. Check social media: Search for your keywords on platforms like Twitter, Facebook, and Instagram. Analyze user engagement with posts or tweets containing those keywords to gauge popularity. Monitor website analytics: Use your website analytics data to see how much organic search traffic you're receiving from specific keywords. When selecting keywords to target, consider the following factors: Search volume: Keywords with high search volume can bring more traffic, but they may also have higher competition. Conversely, low search volume keywords may be less competitive but bring in less traffic. Buyer's journey: Consider the stage your target audience is in their buyer's journey. Tailor your keywords to match the mindset of users at different stages of the customer journey (e.g., informational vs. transactional keywords). Long-tail keywords: These are more specific keyword phrases with lower search volumes but potentially higher conversion rates. By incorporating long-tail keywords alongside broader keywords, you can drive qualified traffic to your site. After identifying your target keywords, you should place them strategically on your website: Page titles and meta-descriptions: Use keywords in page titles and meta-descriptions to signal relevance to search engines and users. Content: Incorporate keywords naturally within your content. Avoid keyword stuffing and focus on providing valuable information to the reader. URLs: Use keywords in URL structures to improve search engine visibility. Regarding keyword intent, you can optimize your content for a specific intent by: Reviewing search engine results for your target keyword. Analyze the types of content that appear for that keyword and create similar content that aligns with the intent you want to target. Tailor your content to cater to the specific needs and questions of your target audience. This will help attract the right visitors who are more likely to convert. Remember, SEO is an ongoing process, and it is essential to monitor your results, track keyword performance, and make adjustments as needed. Sources: 1. Keyword Research Best Practices for SEO 2. Keyword Optimization in SEO: The Evolving Role of Keywords in Search Engine Algorithms Calvin is the world's first AI search engineer , developed by the search engineers at Market Brew. Calvin is free to the public. Feedback is welcome. More on reddit.com