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Coursera
coursera.org โ€บ browse โ€บ business โ€บ marketing
Marketing Analytics | Coursera
May 23, 2020 - This course, developed at the Darden ... Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns....
Rating: 4.7 โ€‹ - โ€‹ 6.44K votes
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Coursera
coursera.org โ€บ courses
Best Marketing Analytics Courses & Certificates [2026] | Coursera
Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, ...
People also ask

What are the best Marketing courses online?

There are numerous online marketing courses available that cater to various skill levels and interests. Some highly regarded options include the Google Digital Marketing & E-commerce Professional Certificate and the Meta Social Media Marketing Professional Certificate. These courses provide practical insights and hands-on experience, making them ideal for anyone looking to enhance their marketing knowledge.

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coursera.org โ€บ courses
Best Marketing Analytics Courses & Certificates [2026] | Coursera
What is Marketing, and why is it important?

Marketing is the process of promoting, selling, and distributing a product or service. It encompasses a wide range of activities designed to connect businesses with their target audience. Understanding marketing is crucial because it helps organizations identify customer needs, create value, and build strong relationships. In today's competitive landscape, effective marketing strategies can significantly influence a company's success and growth.

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coursera.org โ€บ courses
Best Marketing Analytics Courses & Certificates [2026] | Coursera
What topics are typically covered in Marketing courses?

Marketing courses typically cover a range of topics, including market research, consumer behavior, branding, digital marketing strategies, and social media management. You may also learn about content marketing, SEO, and analytics. These subjects equip you with the knowledge needed to create effective marketing campaigns and understand the dynamics of the marketplace.

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coursera.org
coursera.org โ€บ courses
Best Marketing Analytics Courses & Certificates [2026] | Coursera
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Harvard DCE
professional.dce.harvard.edu โ€บ home โ€บ marketing analytics course: strategies for driving business results
Marketing Analytics Online Course | Harvard
February 23, 2023 - This marketing analytics program is for marketing professionals and market researchers who want to understand marketing metrics, how to apply them in real-world situations, and to understand emerging data-driven concepts. This course is also beneficial for business leaders with responsibility for driving growth and making key strategic decisions within their organizations.
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edX
edx.org โ€บ learn โ€บ marketing-analytics
Best Online Marketing Analytics Courses and Programs | edX
This can include researching local, regional, national, and online markets, as well as competitors. Marketing analytics is used to build an overall marketing strategy which can include pricing, promotions, product mix, and the channels that will be used for marketing and distribution.
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eCornell
ecornell.cornell.edu โ€บ home โ€บ online certificates โ€บ marketing and communications certificates โ€บ marketing analytics
Marketing Analytics - eCornell
July 17, 2025 - This certificate program offers a unique approach to marketing analytics, with a primary focus on customer lifetime value, which is one of the most important pillars of customer analytics and management.
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MIT Sloan
executive.mit.edu โ€บ course โ€บ digital-marketing-analytics โ€บ a056g00000URaa5AAD.html
Digital Marketing Analytics - Executive Course | MIT Sloan Executive Education
Youโ€™ll learn how analytics-based marketing is used to improve ROI for marketing campaigns and will navigate the latest applications of artificial intelligence (AI), machine learning, and predictive modeling within the context of marketing analytics. Join MIT Sloan to tackle global challenges with innovative solutions at the intersection of business and technology. ... This course runs over 6 weeks with an estimated 6-8 hours per week of study time...
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Berkeley
em-executive.berkeley.edu โ€บ marketing-analytics
Marketing Analytics and AI Program | Berkeley Executive Education
The Marketing Analytics and AI: Strategies and Tools program is for marketing professionals who want to enhance their ability to leverage marketing analytics tools, models, and frameworks to produce actionable insights and improve ROI.
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Missouri
business.missouri.edu โ€บ programs-admissions โ€บ undergraduate โ€บ minors-and-certificates โ€บ marketing-analytics-certificate
Marketing Analytics Course: Certificate at University of Missouri
Students who finish the 13 credit-hour curriculum will receive the Undergraduate Certificate in Marketing Analytics upon completion of their bachelor's degree, providing employers with strong evidence that they have cutting-edge skills to excel in an analytics career. ... Extract marketing-relevant information from databases and communicate that to decision makers in a meaningful way ยท Optimization techniques to suggest the best course of action ... A minimum 3.2 cumulative GPA is required in the following three courses: MRKTNG 4900, MRKTNG 4930 (or MANGMT 4610) AND MRKTNG 4950.
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Upenn
catalog.whartononline.upenn.edu โ€บ browse โ€บ dmcp โ€บ courses โ€บ mkta-dmcp-24su
Marketing Analytics: Data Tools and Techniques - Digital Marketing Certificate Program
Marketing Analytics: Data Tools and Techniques is designed to provide you with a comprehensive understanding of the methodologies and tools essential for data-driven marketing decision-making.
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UC Berkeley Extension
extension.berkeley.edu โ€บ search โ€บ publicCourseSearchDetails.do
Strategic Marketing Analytics | UC Berkeley Extension
Through case studies and applications, learn techniques to determine market share and sizing, forecasting and positioning; develop and interpret surveys; understand predictive analytics and data mining; grasp total, fixed and variable cost concepts; and assess the lifetime value of the customer. In a world where senior management demands marketing accountability in measuring the effectiveness of dollars spent, you can benefit from this big-picture overview to understand the advantages and objectives of quantitative marketing. ... To succeed in this course, it is recommended that students first complete Marketing Management BUS ADM X460.1 and are proficient in Excel spreadsheets.
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DataCamp
datacamp.com โ€บ courses โ€บ marketing-analytics-for-business
Marketing Analytics for Business Course | DataCamp
... By continuing, you accept our ... no-code course, youโ€™ll learn about the role of a Marketing Analyst and how they leverage data to better understand their customers and help companies grow....
Published ย  April 19, 2024
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Columbia Plus
plus.columbia.edu โ€บ content โ€บ marketing-analytics-i
Marketing Analytics I | Columbia Plus
By the end of this course, learners will be able to: Utilize statistical models and optimization tools to analyze customer purchase data and make informed marketing decisions. Apply marketing analytics and customer analysis techniques to gain insights into consumer behavior.
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Rutgers Business School
business.rutgers.edu โ€บ marketing-analytics-insights โ€บ curriculum
Curriculum | Master of Science in Marketing Analytics and Insights | Rutgers Business School
It provides a broad overview of key digital analytics strategies, concepts, issues, challenges and tools. ... This course will introduce you to the industry application of the most common machine learning and artificial intelligence techniques in marketing using industrialized statistical software.
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Great Learning
mygreatlearning.com โ€บ great learning โ€บ data science โ€บ analytics in marketing
Free Marketing Analytics Course with Certificate - Great Learning
Marketing analytics is the analysis of data collected through marketing efforts in order to find trends in things like how a campaign influenced conversions, customer behavior, regional preferences, creative preferences, and so on.
Rating: 4.5 โ€‹ - โ€‹ 678 votes
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Coursera
coursera.org โ€บ browse โ€บ business โ€บ marketing
Meta Marketing Analytics Professional Certificate | Coursera
This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.
Rating: 4.8 โ€‹ - โ€‹ 2.67K votes
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Upenn
online-execed.wharton.upenn.edu โ€บ marketing-analytics
Marketing Analytics Online Certificate Course | Wharton Executive Education
The program covers concepts from modern marketing science and data analytics to maximizing customer-centric profitability. 1Module 1: Modern Marketing Science: Big Data, Better Data, and the Future of Firm Profits ยท 2Module 2: Advanced Marketing ...
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Udemy
udemy.com โ€บ marketing โ€บ marketing analytics & automation โ€บ marketing strategy
Marketing Analytics for Beginners | Udemy
Marketing Analytics for Beginners is designed to help you build a solid foundation in tracking, measuring, and analyzing marketing performanceโ€”even if you have no prior experience.
Rating: 4.1 โ€‹ - โ€‹ 40 votes
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FutureLearn
futurelearn.com โ€บ courses โ€บ uva-darden-marketing-analytics
Basics of Marketing Analytics Online Course - FutureLearn
Marketing Analytics
Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.
(4.7)
Price ย  ยฃ74.00
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Semrush
semrush.com โ€บ academy โ€บ courses โ€บ fundamentals-of-marketing-analytics
Fundamentals of Marketing Analytics - Semrush Academy
You will discover methods to measure ... and optimize your strategy. ... This course is designed for marketers who are interested in creating data-driven strategies for their company....