April 29, 2025 - PMP (private marketplace) advertising, is a way of buying programmatically while also allowing buyers to customize deals to their specific needs.

September 13, 2023 - Even though PMPs are a subset of RTB, they are somewhere in-between programmatic and open auctions. The private marketplace removes the intermediaries from the programmatic advertising, which reduces the open-ended nature of the open auction ...

September 15, 2021 - Let’s break down what private ... A private marketplace (PMP) is a programmatic advertising platform offering exclusive, invite-only auctions for premium ad inventory through private deals between publishers and advertisers....

May 20, 2025 - Many programmatic advertisers are investing in private marketplace (PMP) deals, which provide a mix of transparency, control and premium inventory that a public ad exchange may lack.

May 19, 2023 - So why, then, are advertisers shifting their dollars from the open exchange to private marketplaces? A private marketplace (PMP) refers to a digital marketplace where advertising is bought and sold programmatically between exclusive parties.

April 9, 2024 - PMP is an abbreviation that stands for Private Marketplace – an exclusive domain within the realm of programmatic advertising. Contrary to the general access nature of public marketplaces, PMP operates on a strictly invitation-only basis.

September 24, 2025 - There’s a smarter way to reach your ideal audience with premium inventory and greater control. Enter the Private Marketplace (PMP), a high-impact solution in programmatic advertising that’s changed how brands and publishers connect.

November 15, 2024 - Since 2020, programmatic ad spending has increased by over 29% in the U.S. alone, which illustrates the growing opportunities to buy or sell digital advertising. Programmatic Guaranteed and PMP, or Private Marketplace, are types of programmatic ...

A private marketplace (PMP) in the digital advertising industry is a secure and exclusive platform where publishers and advertisers can buy and sell ad inventory directly, bypassing the traditional ad exchange.

PMPs are part of the programmatic advertising landscape designed to give digital publishers more control over their ad inventory.

However, it is important to remember that success with PMPs requires ongoing monitoring and optimization, and that advertisers must be willing to adapt and adjust their strategies as needed to achieve the best results. Private marketplaces (PMPs) have revolutionized the world of digital advertising ...

July 15, 2025 - A private marketplace is a digital ... advertising environment includes PMPs, which are created to provide digital publishers with better control over their ad inventory....

September 30, 2022 - Private marketplaces (PMPs) are customized, invitation-only ad environments where publisher inventory and audiences are made available to an individual or group of buyers via Deal IDs.

April 14, 2025 - As opposed to the open auction where any advertiser can bid for advertising space, PMP marketing gives publishers greater control over who gets to advertise on their site, providing brand safety and improved ad quality. Open Exchange – Any advertiser can bid on your ad inventory, resulting in high competition but possibly lower-quality ads.

October 22, 2024 - The programmatic media buying ecosystem ... marketplace (PMP) is a real-time bidding environment where a publisher makes its inventory only available to select advertisers or buyers through an invite-only process....

January 15, 2025 - PMPs, or private marketplace deals, are invitation-only deals where publishers invite select buyers to purchase ad inventory in programmatic advertising.

September 30, 2018 - Defining a Private Marketplace ... Marketplace, also known as a PMP is an invite only marketplace where high caliber publishers offer their ad inventory to a selected group of advertisers....

December 20, 2023 - ... Programmatic advertising is an ever-evolving landscape. Do you all remember how we started? From direct sales to ad networks to ad exchanges, and came to introducing Private Marketplace (PMP) deals.

November 30, 2018 - A Private MarketPlace (PMP) is an invitation-only marketplace where selected programmatic media buyers interact with publishers for premium inventories, bypassing the manual tasks that are involved in a traditional media buying process.

October 2, 2025 - As RTB auctions are triggered ... reserved, automated guaranteed, and the like), or PMP for short, is an invite-only variation of the RTB model....