NNLM
nnlm.gov › guides › data-glossary › qualitative-data
Qualitative Data | NNLM
Qualitative data are data representing information and concepts that are not represented by numbers. They are often gathered from interviews and focus groups, personal diaries and lab notebooks, maps, photographs, and other printed materials ...
Fullstory
fullstory.com › blog › what is qualitative data? how to understand, collect, and analyze it
What is Qualitative Data? Types, Examples & Analysis | Fullstory
December 3, 2021 - It is collected from interviews, focus groups, observations, and documents offering insights into experiences, perceptions, and behaviors. Qualitative data analysis cannot be counted or measured because it describes the data.
Qualitative data
You need a more specific question. The ways to get useful data is specific to your business and the questions you're being asked there.
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May 4, 2014ELI5 What is qualitative research method and how does it ensures the reliability and validity of its method?
Qualitative research differs from quantitative research in that it has less to do with numbers and more with opinions.
For example, if you were testing a new drug, you may do a qualitative analysis on how people feel, by giving them questionnaires and asking them about how they feel using the drug. It's impossible to quantify a person's emotions, hence why we use qualitative.
Reliability is mainly to due with how many times you did the procedure. So, asking 2 people won't give very reliable results, but asking 10,000 will give more reliable results.
Validity has to do with the testing method you use. So asking people different questions at different periods after using the drug is not very valid, it'd more valid to ask the same set of questions at the same time after every dosage.
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April 10, 2013ELI5: quantitative vs qualitative research
Quantitative- measured in numbers (quantity), qualitative- measured in characteristics (quality) More on reddit.com
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April 27, 2017Quantitative vs qualitative data? Which is better? Why?
Well they both have their pros and cons. If you want to study a 'deeper meaning' sort of problem and want to tackle it through more individual case studies then qual is your guy, but quant is best for trying to get 'bigger picture' meanings and general trends. I was looking at a study of alcoholism prevalence in the Navajo a while back and it focussed on qual interviews. I think it was much better that way since you could see how nuanced the issue was and how it's a slightly different experience for each person. More on reddit.com
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October 8, 2017Who uses qualitative data?
If you’re interested in the following, you should use qualitative data: Understand emotional connections to your brand Identify obstacles in any funnel, for example with session replay Uncover confusion about your messaging Locate product feature gaps Improve usability of your website, app, or experience Observe how people talk, think, and feel about your brand Learn how an organization selects vendors and partners
fullstory.com
fullstory.com › blog › what is qualitative data? how to understand, collect, and analyze it
What is Qualitative Data? Types, Examples & Analysis | Fullstory
What are the steps for qualitative data?
1. Transcribe your data : Once you’ve collected all the data, you need to transcribe it. The first step in analyzing your data is arranging it systematically. Arranging data means converting all the data into a text format. 2. Organize your data : Go back to your research objectives and organize the data based on the questions asked. Arrange your research objective in a table, so it appears visually clear. Avoid working with unorganized data, there will be no conclusive results obtained. 3. Categorize and assign the data : The coding process of qualitative data means categorizing and assigning
fullstory.com
fullstory.com › blog › what is qualitative data? how to understand, collect, and analyze it
What is Qualitative Data? Types, Examples & Analysis | Fullstory
Is qualitative data better than quantitative data?
One is not better than the other, rather they work cohesively to create a better overall data analysis experience. Understanding the importance of both qualitative and quantitative data is going to produce the best possible data content analysis outcome for any study. Further reading : Qualitative vs. quantitative data — what's the difference?
fullstory.com
fullstory.com › blog › what is qualitative data? how to understand, collect, and analyze it
What is Qualitative Data? Types, Examples & Analysis | Fullstory
Videos
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NCBI
ncbi.nlm.nih.gov › books › NBK470395
Qualitative Study - StatPearls - NCBI Bookshelf
September 18, 2022 - Qualitative research is a type of research that explores and provides deeper insights into real-world problems.[1] Instead of collecting numerical data points or intervening or introducing treatments, just like in quantitative research, qualitative research helps generate hypotheses to further ...
UK Data Service
ukdataservice.ac.uk › home › learning hub › qualitative data
Qualitative data — UK Data Service
July 31, 2023 - Qualitative data is non-numeric information, such as in-depth interview transcripts, diaries, anthropological field notes, answers to open-ended survey questions, audio-visual recordings and images.
Delve
delvetool.com › blog › dataexamples
Examples of Qualitative Data — Delve
May 25, 2022 - Qualitative data is data that is descriptive and depicts qualities or characteristics, whereas quantitative data is numerical. If there were a group of people in a room, qualitative data could describe how they feel, what they look like, what ...
Datamation
datamation.com › home › big data
What Is Qualitative Data? Characteristics & Examples
January 23, 2024 - Qualitative data has no numerical values, unlike quantitative data, and instead captures information from sources such as open-ended survey responses, interview summaries, and video transcripts, to name just a few examples.
Wisconsin Department of Health Services
dhs.wisconsin.gov › lh-depts › qualitative-data-standards.pdf pdf
Qualitative Data Standards Page 1 (3/2024) Division of Public Health
A qualitative research question is a clear statement about the subject matter of interest. Examples include · unhealthy eating habits and children missing their recommended well-child or immunization schedule. The · question can be relatively broad because you will come up with objective ...
UC Berkeley Library
guides.lib.berkeley.edu › c.php
Qualitative Research - Research Methods--Quantitative, Qualitative, and More - Library Guides at UC Berkeley
September 26, 2025 - Qualitative data can be analyzed in multiple ways. One common method is data coding, which refers to the process of transforming the raw collected data into a set of meaningful categories that describe essential concepts of the data.
QuestionPro
questionpro.com › home › market research › qualitative data – definition, types, analysis, and examples
Qualitative Data: Definition, Types, Analysis and Examples
May 19, 2025 - Qualitative data is defined as the data that approximates and characterizes. This kid of data can be observed and recorded. Learn more here.
Bmj
ebn.bmj.com › content › 17 › 1 › 2
Qualitative data analysis: a practical example | Evidence-Based Nursing
January 1, 2014 - The aim of this paper is to equip ... Qualitative research is a generic term that refers to a group of methods, and ways of collecting and analysing data that are interpretative or explanatory in nature and focus on meaning....
Wikipedia
en.wikipedia.org › wiki › Qualitative_research
Qualitative research - Wikipedia
1 week ago - Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Thematic
getthematic.com › insights › qualitative-data-analysis
Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic) | Thematic
Qualitative data analysis is a process of structuring & interpreting data to understand what it represents. Learn the qualitative analysis process in 5 steps.
Amplitude
amplitude.com › glossary › terms › qualitative-data
What is Qualitative Data? Definition & Examples | Amplitude
August 4, 2025 - Qualitative data uses interviews, focus groups, and observations to gather insights through words, images, or objects, not numbers.
TechTarget
techtarget.com › searchcio › definition › qualitative-data
What is Qualitative Data? | Definition from TechTarget
Qualitative data is descriptive information that focuses on concepts and characteristics, rather than numbers and statistics. The data cannot be counted, measured or expressed numerically.
Upmetrics
blog.upmetrics.com › essential-qualitative-data-collection-methods
8 Qualitative Data Collection Methods Every Nonprofit Should Know
October 6, 2025 - While quantitative data answers “how much” or “how many,” qualitative data digs into “why” and “how.” · Why it matters: Especially in the social sector, impact is personal. You’re not just counting services—you’re transforming lives.
Australian Bureau of Statistics
abs.gov.au › statistics › understanding-statistics › statistical-terms-and-concepts › quantitative-and-qualitative-data
Quantitative and qualitative data | Australian Bureau of Statistics
Quantitative and qualitative data provide different outcomes, and are often used together to get a full picture of a population. For example, if data are collected on annual income (quantitative), occupation data (qualitative) could also be gathered to get more detail on the average annual income for each type of occupation.
Indeed
indeed.com › career guide › career development › 26 examples of qualitative data (with definition and types)
26 Examples of Qualitative Data (With Definition and Types) | Indeed.com
2 weeks ago - This data has valuable uses in many industries, and you can use several methods to collect it. Learning more about qualitative data can help you improve your analytical skills and enhance your job qualifications.In this article, we discuss what qualitative data is, list the most common types of it and provide 26 examples of this type of data.
Simply Psychology
simplypsychology.org › research methodology › qualitative vs quantitative research: what’s the difference?
Qualitative vs Quantitative Research: What's the Difference?
May 16, 2025 - Quantitative data involves measurable numerical information used to test hypotheses and identify patterns, while qualitative data is descriptive, capturing phenomena like language, feelings, and experiences that can't be quantified.
National University
nu.edu › blog › qualitative-vs-quantitative-study
What Is Qualitative vs. Quantitative Study? | National University
Qualitative and quantitative data are broad categories covering many research approaches and methods. While both share the primary aim of knowledge acquisition, quantitative research is numeric and objective, seeking to answer questions like when or where.
Published April 27, 2023
Qualtrics
qualtrics.com › articles & news › qualitative research
Qualitative Research Definition, Approaches and Best ...
Quantitative research methods deal with primary and secondary sources where data is represented in numerical form. This can include closed-question poll results, statistics, and census information or demographic data. Quantitative research data tends to be used when researchers are interested in understanding a particular moment in time and examining data sets over time to find trends and patterns. While qualitative research is defined as data that supplies non-numerical information, quantitative research focuses on numerical data.