SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.

6 days ago - In markets outside the United States, Google's share is often larger, and data showed Google was the dominant search engine worldwide as of 2007. As of 2006, Google had an 85–90% market share in Germany. As of March 2024, Google still had a significant market share of 89.85% in Germany. As of March 2024, Google's market share in the UK was 93.61%. Successful search engine optimization (SEO) for international markets requires more than just translating web pages. It may also involve registering a domain name with a country-code top-level domain (ccTLD) or a relevant top-level domain (TLD) for the target market, choosing web hosting with a local IP address or server, and using a Content Delivery Network (CDN) to improve website speed and performance globally.

April 28, 2025 - You may have heard of Search Engine Optimization or SEO but do you know how to use it to drive leads and sales? Read on to find out exactly what SEO is and how to use it effectively.

May 28, 2025 - What is SEO software? SEO software is a tool that allows users to identify, analyze and organize keywords and plan strategies around them, improving their organic search rankings.

September 23, 2024 - As technology evolves, so does our behavior in how we use and apply it. This has implications for how search engines evolve their product capabilities and appearances, which in turn means adaptive changes for what constitutes SEO. ... We have mentioned that technical SEO is one of the main types (or focuses) within SEO. In the past decade, significant changes have occurred in technology, shifting the focus of SEO work to include tasks and tactics that didn’t even exist a decade ago.

June 20, 2025 - If you’re new to the world of ... in its SEO journey or not. In this article, we’ll unpack the topic of SEO tools and see exactly what their purpose is and which ones are the most effective. SEO tools are pieces of software designed to analyse a website’s potential to rank in organic search results. These tools will identify key issues in a site that might need extra work to make them ...

September 10, 2025 - It scans your website for technical SEO issues, provides suggestions for improvement, and gives you a clear breakdown of your website's SEO performance. HubSpot SEO Marketing Software: HubSpot offers an all-in-one SEO solution that handles keyword ...

May 17, 2025 - SEO tools analyse a website’s potential for earning a high placement on search engine result pages. They look into various nooks and crannies of a website, from broken links to how effective your targeted keywords are. In essence, it is a piece of software someone programs to run a few tests and identify key aspects in a website’s performance.

July 7, 2021 - There are many different tools that digital marketing professionals use to boost a website’s search engine optimization (SEO). These tools help increase site visibility and functionality.

July 1, 2023 - Keyword are the foundation of SEO as well as Adwords Management. And finding the right ones has been a challenge since the beginning of these practices. Google’s keyword planner is a very useful tool to get an idea of which terms are generating search volumes on Google. You can also get synonyms or variations of niche keywords and phrases. But keyword planner itself is not enough.

With organic search constantly ... plans worked, so you can scale further. The basic reports should provide key metrics and KPIs for every keyword you track. Sophisticated SEO platforms will go deeper and provide customizable reports pulling from multiple data sets. There should also be dashboards that make it easy to report wins and losses to colleagues and executives. The best marketers are storytellers and SEO marketing is no ...

April 28, 2025 - Google uses a complex formula (called an algorithm) to order results based on a number of criteria (ranking factors—which we’ll get into next) including the quality of the content, its relevance to the search query, the website (domain) it belongs to, and more. How people interact with results then further indicates to Google the needs that each page is (or isn’t) satisfying, which also gets factored into the algorithm. In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers.

November 15, 2024 - Get started with one of these pre-made workflows. ... Screaming Frog may sound like the last thing Miss Piggy sees before launching into a karate chop, but it's actually an extremely valuable SEO tool for quickly analyzing and detecting website errors. It's not the prettiest or most intuitive tool on this list, but it's indispensable for technical SEO, whether you're doing a deep dive into your own site or scoping out the competition. This desktop application's core function is crawling websites to identify technical issues, but calling it just a crawler is like calling Michelangelo just a guy who paints ceilings.

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, ...

June 29, 2023 - As important as it is to implement SEO best practices on your site and in your content, it’s also important to be able to track and analyze the results of your efforts. Fortunately, there are some industry standard tools that make this analysis possible. At Skillcrush, we use Google Analytics, Moz, and Ahrefs to track and analyze our own SEO data—things like keyword rankings, organic search numbers, and traffic trends. If you’re working with SEO, you’ll eventually have to familiarize yourself with software tools like these, or others including NetInsight, Omniture, and Webtrends.

November 13, 2023 - There are some great applications out there which can help, and also make your content more noticeable to its audience. As part of the ultimate guide to SEO, these are our top 3 applications at the moment: Google Keyword Planner – In more recent times Google has developed some great applications to assist people with their SEO. Keyword planner is very much the same. The application is very easy to use, and works by pairing words together, and suggesting other phrases which have been searched for previously.

April 11, 2025 - SEO (Search Engine Optimization) is the practice of optimizing a website to increase its visibility in organic search engine results. SEO involves making technical and content improvements to help search engines like Google understand what your ...