A marketing funnel is the purchase cycle consumers go through from awareness to loyalty. The marketing funnel concept has been around for over 100 years, and its purpose is to easily categorize major milestones along the shopping journey, from awareness to consideration, to decision, then loyalty.

Some people use the terms “marketing funnel” and “sales funnel” interchangeably; in fact, some combine them into one term: the marketing sales funnel. In reality, they’re two parts of a whole. The marketing and sales functions of a company or organization have their own goals, and their respective funnels support those goals. The marketing function is tasked with creating and managing a brand, generating awareness, and driving sales-qualified leads, whereas the sales function is focused on increasing products or services sold, both initially and repeatedly. Using one to inform the other can he

Though the customer journey may not be as linear as the simplified one expressed in the marketing funnel, the concept is still important. The digital path to purchase is anything but linear, and the digital marketing funnel accounts for the fact that consumers enter and exit and move around the funnel, and their shopping isn’t limited to a single store or geographic area.With customers’ ability to shop anywhere at any time, brands should think about how they can reach them at all stages of the customer journey. The consideration phase in the digital marketing funnel alone can involve extensive