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Sprout Social
sproutsocial.com › sprout blog › master the art of social media reporting (downloadable template) › social media reporting hub
Master the art of social media reporting (downloadable template)
October 14, 2025 - Regardless of your audience, include visuals when reporting to stakeholders. Although reporting is analytical, remember that it’s an art form too—so data visualization can help you curate your masterpiece and make your reports engaging. A visual representation of your data and talking points makes your social media reporting even easier to digest at a glance. Visual reporting is also great for highlighting events like engagement spikes or shout-outs from influencers and other milestones your reporting audience is most interested in.
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Hootsuite Blog
blog.hootsuite.com › home › how to create a social media report [free template included]
How to create a social media report [free template included]
January 10, 2025 - It probably goes without saying, but these metrics should align with your goals (above). Metrics you might want to showcase could include engagement, reach, followers, website clicks, or conversion rates.
People also ask

What is a social media report?
A social media report is a document that compiles real-time and historical data points from relevant social networks (Instagram, Facebook, or TikTok, etc.). These custom reports examine the progress of your social media activities and provide key metrics as well as actionable insights. ·   · Here's what to expect from each type of report, based on its frequency: · Weekly reports are created to keep your clients or team up to date on any issues that arise on a weekly basis. Weekly reports are commonly employed in startups and businesses with a flexible social media strategy. Because these busin
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whatagraph.com
whatagraph.com › blog › articles › social-media-report
Social Media Analytics Report: How to Build & Present It (Fast) ...
What is social media analytics?
Social media analytics refers to the process of pulling data from social media channels and analyzing social media efforts and account performance. You’d usually need a social media analytics tool to gather and create reports for the ideal optimization process. ·   · You can benefit from a social media report in the following ways: · Create a clear picture: Reporting provides a detailed overview of your social media strategy, including completed and ongoing tasks. A report aids in the pursuit of improved results, the formulation of conclusions or strategy revisions, and the enhancement of prod
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whatagraph.com
whatagraph.com › blog › articles › social-media-report
Social Media Analytics Report: How to Build & Present It (Fast) ...
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Social Insider
socialinsider.io › home
Create An Effective Social Media Report Using 6 Key Steps
1 month ago - Include only the sections that support your goals and audience, focusing on the story the data tells rather than dumping every metric you have. How to create a comprehensive social media report in just 6 steps?
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Whatagraph
whatagraph.com › blog › articles › social-media-report
Social Media Analytics Report: How to Build & Present It (Fast) | Whatagraph
October 27, 2024 - Also, provide a brief performance summary. Include critical details, like the number of new followers or leads generated. In other words, be sure to mention the highlights of your campaign.
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Sprinklr
sprinklr.com › blog › social-media-reports
9+ Social Media Reports: Templates & Examples | Sprinklr
January 2, 2025 - Pro tip: Include a brief “How to use this report” section for clarity. Depending on your goals, choose metrics that align. For instance, if the goal is to assess a recent campaign’s performance for marketers to understand its efficacy, then social media KPIs like reach, impressions, click-through rate, bounce rate, conversion and cost-per-click would be most relevant.
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Talkwalker
talkwalker.com › blog › social-media-report
How to Create a Stellar Social Media Report (+ Free Templates)
Metrics include Owner Activity, Audience Activity, Content Appreciation, Daily Engagement Rate, and Daily Response Rate, with various numbers and percentages. ... Finally, connect social media marketing to website traffic and business results.
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DashThis
dashthis.com › blog › how-to-write-a-social-media-report
How To Write A Social Media Report [+Template] | DashThis
A social media report is a document that shows your social networks’ performance over a period of time. It includes crucial social media data like engagement, reach, and conversions.
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Buffer
buffer.com › library › social-media-report
How to Create a Social Media Report
This would include any links that you shared personally as well as any links that were shared by others on social media. When seen side-by-side with organic traffic, referral traffic, and direct traffic, it does a great job of putting the impact ...
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Later
later.com › blog › how to create social media reports in 2025 (+ free template)
How to Create Social Media Reports in 2025 (+ Free Template)
October 23, 2024 - So, with your social media goals in mind, choose which metrics you’ll report on for each platform. For example, if you’re looking to build awareness, your follower growth, reach, and engagement will be important metrics to track. However, if you’re trying to drive people to your website, you’re going to focus a lot more on link clicks and conversions. This will help you frame and fill out the report — including whether you’re on pace to hit your monthly, quarterly, and yearly goals.
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Tability
tability.io › odt › articles › how-to-create-an-outstanding-social-media-report
How to create an outstanding social media report
If someone only had 30 seconds to read my report, what do I want them to know and why? This question helps me prioritise the most critical information. How do I make my key points resonate with the reader? This question makes me think about what matters most to them (which usually involves achieving a bigger business goal). Here are some examples of high-level takeaways I might include: Engagement is rising: Our average engagement rate across all social media platforms increased from 7.1% to 9.5%, indicating that our content is resonating well with our audience.
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HubSpot
blog.hubspot.com › marketing › create-social-media-report
How to Create a Social Media Report in 7 Simple Steps [+ Free Templates]
January 13, 2025 - What do they say about your goals? And most importantly, what do you do next? Your social media report should capture insights on your strategy, campaign, audience, content, and any suggestions for moving forward.
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SOCi
soci.ai › home › blog › mastering social media reporting: your step-by-step guide
Mastering Social Media Reporting: Your Step-by-Step Guide
July 10, 2025 - You should base your recommendations on the data presented in the report. Your action plan should include upcoming social media campaigns, new benchmarks or goals, and an implementation strategy to meet those goals.
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Reportgarden
reportgarden.com › post › how-to-create-a-social-media-report
How to Create a Social Media Report in 2025 + Free Template | Report Garden
Conversions: Report on any completed goals, such as sign-ups or purchases driven by social media campaigns. This ties back to the overall ROI of your marketing efforts · Positive Customer Feedback: Include anecdotes or testimonials from customers praising your content or engagement efforts.
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Khoros
khoros.com › blog › social-media-report
How to create a social media report | Khoros
Divide the report into sections based on metrics that can be grouped together, such as covering all KPIs relevant to traffic in one part and focusing on conversion metrics in a separate section. With all of the insights you share, include recommendations for the future, even if that means keeping things the same when things are going well. If you’re feeling overwhelmed, let Khoros take care of social media reporting for you with our Social Media Management solution.
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Indeed
indeed.com › career guide › career development › how to write a social media report in 9 steps
How To Write a Social Media Report in 9 Steps | Indeed.com
January 27, 2023 - It includes insight like reach, growth, likes, followers, engagement, comments and post performance to help you understand how well your organization's social media outlets operate within a certain time frame.
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DashThis
dashthis.com › blog › the-ultimate-guide-to-social-media-reporting
The Ultimate Guide to Social Media Reporting in 2024 | DashThis
At the very least, a standard social media performance report will include KPIs such as audience demographics, impressions, conversion metrics, and follower count.
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Planable
planable.io › blog › how to create a social media report in 2026 (+ template)
How to create a social media report in 2026 (+ template)
September 10, 2025 - A social media report is a document ... marketing strategy. It includes essential metrics on audience engagement, content effectiveness, and the overall impact of social media activities....
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The Social Media CEO
thesocialmedia.ceo › home › blog › blog
What to Include on a Client's Social Media Report
July 31, 2023 - Consistent follower growth is a universal expectation for any business on social media. WHAT DO WE WANT: MORE FOLLOWERS! WHEN DO WE WANT THEM: NOW! Every month, you’ll share this metric in your report (AKA, “you’ve gained or lost “X” amount of followers). The key, however, is to include additional data or observations around why the account did or didn’t meet expectations.
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Sendible
sendible.com › insights › social-media-reporting
Social Media Reporting: How to Create Reports in 2024
October 2, 2024 - This means it includes your key takeaways and overall performance findings. It should be clear by the end of the summary how the brand performed and what your conclusions are. Here’s an example of an executive summary to give you an idea: ...