Doubt it. Read the statement carefully: ‘We are pleased to learn that Microsoft will provide a no-cost Extended Security Updates (ESU) option for Windows 10 consumer users in the European Economic Area (EEA).’ Enterprises will probably still need to buy ESUs. Answer from Borgquite on reddit.com
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Microsoft
microsoft.com › en-ie › windows › extended-security-updates
Windows 10 Extended Security Updates | Microsoft Windows
1 week ago - Consumers in the European Economic ... a Microsoft account · Microsoft account used to sign in to the ESU enrollment tool, will enable Extended Security Updates on the device through 12 October, 2027, as long as you continue signing ...
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Reddit
reddit.com › r/sysadmin › w10 longer support in eu - any info on enterprise environments?
r/sysadmin on Reddit: W10 longer support in EU - any info on enterprise environments?
September 29, 2025 -

https://www.bleepingcomputer.com/news/microsoft/microsoft-will-offer-free-windows-10-security-updates-in-europe/

Good news for consumers in Europe.

I'm wondering now what this means for enterprise environments. Will this be extended to Wsus / MECM / WuFB updating? Would the pc need to be hybrid or Entra joined for that?

This won't change our upgrade path and timeline to W11 but it might offer a solution for those problem cases where a bit of extra time would come in handy.

Update: additional guidance from microsoft makes it very clear:

The consumer ESU programme can’t be used by commercial devices. Consumer ESU enrollment won’t be offered to devices in the following scenarios:

  • Devices in kiosk mode.

  • Devices joined to an Active Directory domain or that are Microsoft Entra joined.

    • However, devices that are Microsoft Entra registered can use the Consumer ESU programme.

  • Devices enrolled in a Mobile Device Management (MDM) solution.

  • Devices that already have an ESU license.

  • If a device is enrolled in the Consumer ESU programme and then participates in one of the Commercial ESU scenarios listed above, the Consumer ESU enrollment on the device will be suspended until it is no longer being used as a Commercial device.

https://www.microsoft.com/en-gb/windows/extended-security-updates?r=1#:~:text=Het%20ESU-programma%20voor%20consumenten%20mag%20niet%20worden%20gebruikt%20door%20commerci%C3%ABle%20apparaten.

People also ask

How can IT enable Windows 10 ESU?
If you're an IT professional and need to enable ESU for your organisation, see Enable Extended Security Updates (ESU).
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microsoft.com
microsoft.com › en-ie › windows › extended-security-updates
Windows 10 Extended Security Updates | Microsoft Windows
I have multiple Windows 10 PCs. Do I need to purchase ESU for every device?
You can use your ESU license on up to 10 devices once you enroll in ESU. Any additional Windows 10 PC you wish to enroll in ESU must meet the eligibility requirements. To enroll a different PC, navigate to Settings > Update & Security > Windows Update. Select enroll now, then follow the prompts to add the device to ESU.
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microsoft.com
microsoft.com › en-ie › windows › extended-security-updates
Windows 10 Extended Security Updates | Microsoft Windows
How do I enroll my child’s Windows 10 PC in ESU?
If your child’s device shows a message saying it can’t be enrolled in ESU, it likely means they don’t have the necessary permissions. In that case, you’ll need to enroll the device for them. To do that, you must be set up as a user on that PC. If you aren’t already, your child will need to add you as a user before you can complete the enrollment. Follow these steps to enroll your child's device:
  1. Switch to your user account on your child's device by selecting Start and select the account name icon (or picture) of your account.
  2. If you are not a user on their device, your child will need to add you as a user on your Microsoft account and configure it as an administrator following the steps here: Manage user accounts in Windows.
  3. Once you are signed into your user account, follow the steps to enroll in ESU.
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microsoft.com
microsoft.com › en-ie › windows › extended-security-updates
Windows 10 Extended Security Updates | Microsoft Windows
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Tom's Hardware
tomshardware.com › software › operating systems › windows
Windows 10 extended support is now free, but only in Europe — Microsoft capitulates on controversial $30 ESU price tag which remains firmly in place for the U.S | Tom's Hardware
September 26, 2025 - ... Microsoft has announced that its controversial Extended Support Updates (ESU) for Windows 10, starting this October, have been made free exclusively in the European Economic Area.
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BleepingComputer
bleepingcomputer.com › home › news › microsoft › microsoft quietly extends free windows 10 esu support to october 2027
Microsoft quietly extends free Windows 10 ESU support to October 2027
1 week ago - Backing up your Windows settings to your Microsoft account. Redeeming 1,000 Microsoft reward points. Users in the European Economic Area can receive ESU for free by logging in to Windows 10 with a Microsoft account.
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PCWorld
pcworld.com › home › news › windows news
Europe forces Microsoft into free extended support for Windows 10 | PCWorld
September 25, 2025 - In response, Microsoft says that ... Backup, pay the fee, or redeem Rewards points to get security updates through October 14th, 2026....
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Club386
club386.com › home › microsoft gives eu users free access to its extra year of windows 10 security updates
Microsoft gives EU users free access to its extra year of Windows 10 security updates | Club386
September 29, 2025 - Following complaints from Euroconsumers, an international consumer advocacy organisation, Microsoft has revised its Windows 10 end-of-life schedule, providing EEA users with free security updates until October 14, 2026.
Find elsewhere
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Reddit
reddit.com › r/europe › microsoft forced to make windows 10 extended security updates truly free in europe
r/europe on Reddit: Microsoft forced to make Windows 10 extended security updates truly free in Europe
September 26, 2025 - Windows 10 end of support is approaching in less than three weeks, and Microsoft has now been forced to make its extended security updates truly free, without a catch, in certain markets in Europe.
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PCMAG
pcmag.com › home › news › windows 11
Microsoft's Windows 10 Extension Is Now Absolutely Free in Europe | PCMag
September 25, 2025 - "We are pleased to learn that Microsoft will provide a no-cost Extended Security Updates (ESU) option for Windows 10 consumer users in the European Economic Area (EEA)," Euroconsumers writes in an email addressed to Microsoft.
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Euroconsumers
euroconsumers.org › wp-content › uploads › 2025 › 09 › Euroconsumers_vs_Microsoft_092025.pdf pdf
Response to Microsoft's Letter – Windows 10 end-of- ...
We are pleased to learn that Microsoft will provide a no-cost Extended Security Updates (ESU) option for Windows 10 consumer users in the European Economic Area (EEA).
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Tom's Hardware
tomshardware.com › software › operating systems › windows
Microsoft extends free Windows 10 security updates for a second year — program now ends on October 12, 2027 | Tom's Hardware
1 week ago - Users in Europe can enroll at no cost simply by signing in with a Microsoft account, a concession Microsoft made after pushback from consumer advocacy groups over its original requirements.
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Windows Central
windowscentral.com › microsoft › windows 10
Major backtrack as Microsoft makes Windows 10 extended security updates FREE for an extra year — but only in certain markets
September 25, 2025 - "We are pleased to learn that Microsoft will provide a no-cost Extended Security Updates (ESU) option for Windows 10 consumer users in the European Economic Area (EEA).
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HotHardware
hothardware.com › news › microsoft-windows-10-extended-support-policy-in-europe
Microsoft Makes Last-Minute U-Turn For Windows 10 Extended Support Policy In Europe | HotHardware
September 26, 2025 - It turns out that users in Europe ... Group states that “Microsoft will provide a no-cost Extended Security Updates option for Windows 10 consumer users in the European Economic Area (EEA)....
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The Verge
theverge.com › news › tech › microsoft
Microsoft forced to make Windows 10 extended security updates truly free in Europe | The Verge
September 25, 2025 - “We are pleased to learn that Microsoft will provide a no-cost Extended Security Updates (ESU) option for Windows 10 consumer users in the European Economic Area (EEA),” says the Euroconsumers group in a letter this week.
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Help Net Security
helpnetsecurity.com › home › european windows 10 users get an additional year of free security updates
European Windows 10 users get an additional year of free security updates - Help Net Security
September 25, 2025 - Windows 10 users in the European Economic Area will receive extended security updates until October 14, 2026, without having to pay for them.
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Windows Latest
windowslatest.com › home › windows 10 pc
Windows 10's extended support ends in eight months, but users are still rejecting Windows 11, at least in Germany
January 27, 2026 - Official support ended in October 2025. Anyone who delays the switch further or doesn’t upgrade to extended support is walking a tightrope,” warns Alexander Opel, IT security expert at ESET.
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Windows Central
windowscentral.com › microsoft › windows 10
Calls to extend Windows 10 support pile up for Microsoft CEO
October 7, 2025 - While users in the European Economic Area will have access to Microsoft's ESU program due to their law, users in the US and other regions weren't as lucky. Repair.eu's campaigner Cristina Ganapini says Microsoft's move is a step forward, and proves that it's possible to extend support for Windows 10 beyond the set cutoff date:
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Windows Central
windowscentral.com › microsoft › windows 10
Microsoft outlines requirements for its free Windows 10 EOL extended support program in Europe — Microsoft account check-in every 60 days, or have access revoked
September 26, 2025 - Windows 10's extended support updates (ESU) program is now totally free in the European Economic Area, and Microsoft has revised the requirements for access to continued security updates throughout 2026.
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Tom's Guide
tomsguide.com › computing › software › operating systems › windows operating systems
Microsoft just gave Windows 10 users a lifeline, but there's a catch — here's how to know if you qualify for free extended updates | Tom's Guide
September 26, 2025 - Microsoft is offering an Extended Support Updates (ESU) program that anyone can join to get an extra year of Windows 10 support updates, but you have to either pay or back up your data to Microsoft's servers—unless you live in Europe.
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Reddit
reddit.com › r/windows10 › microsoft forced to make windows 10 extended security updates truly free in europe
r/Windows10 on Reddit: Microsoft forced to make Windows 10 extended security updates truly free in Europe
September 25, 2025 - 957 votes, 139 comments. You won’t have to enable Windows Backup to get extended Windows 10 security updates in the European Economic Area.