I’m kinda confused right now. I only use YouTube for no ads — never touch Music, barely use any of the other perks. But I’ve been paying for the individual Premium plan and honestly… it feels way too expensive. Thing is, if I cancel, the ads drive me insane. If I keep it, I feel like I’m wasting money. So I’m stuck in this dumb loop.

Curious what you guys are doing — are you on free, Premium, family, or annual? Do you think it’s worth it for how much you use YouTube? Like, what’s the “fair” price in your head?

Also… is doing a family plan with friends actually smart, or just asking for trouble?

Increased from $23 to $33 per month for me

Start with a PC/Mac and an Android device.

Do NOT connect to any VPN.

You will be creating a new account with a YouTube Premium Family membership and sharing it with your original account(s). This will not work if you already changed family groups too many times (i.e. you'd be stuck using this new account for YouTube Premium).

1. Create a new Google account in your home country.

2. While logged into the new account on your PC, go to https://payments.google.com/

3. Add a payment method to create an initial payment profile

4. Sign in to this new Google account on your Android device.

5. Make sure you can view this new account in the Google Play Store and YouTube apps

6. Go to the Google Play Store, and Account Settings - Make sure the Country shown reflects your home country. If not, you need to re-create the account (again, re-emphasis: do NOT connect to a VPN).

7. Back to the "Payments" site on PC, click the "Settings" tab

8. Next to "Country/Region", click on the Edit pencil icon

9. Click "Create new profile"

10. Click "Continue"

11. For the Country, select "Ukraine"

12. Go on Google Maps and find a random building to use the address of, and fill out the details.

13. Go through and create the profile.

14. Go to "Payment Methods" and add a Visa or Mastercard credit card that does not have foreign transaction fees.

15. Now you should see a dropdown with your name at the top right corner. Click on it and select your Home Country's profile.

16. Go to "Settings"

17. Scroll all the way down and "Close payments profile" - click yes and delete the profile - go through steps to confirm.

18. Now go back to the Android device.

19. Force stop and clear cache on the Google Play Store

20. Open the Google Play Store, go back to the Account Settings, verify the Country now shows "Ukraine".

21. Open the YouTube app and subscribe to the Family plan for 149 UAH (~$3.55 USD) using the saved credit card.

22. Go back to your PC and go back to https://payments.google.com/

23. Go to "Settings"

24. Next to "Country/Region", click on the Edit pencil icon

25. Click "Create new profile"

26. This time for country, select your Home Country

27. Create the profile.

28. Now go back to the Android device.

29. Force stop and clear cache on the Google Play Store

30. Verify in Google Play Store that it now shows your Home Country (if not, try force stop, clear cache again)

31. Now on your PC, go to https://myaccount.google.com/family/create

32. Create a Family Group and invite your original account + any other members you'd like to add

In a significant policy shift that began quietly at the end of 2024, YouTube has restricted access to its Family Plan subscription, making it available only to accounts that meet specific eligibility criteria. As of last week, the change has been rolled out globally including major markets such as the United States, United Kingdom, and Canada with many users now finding the Family Plan option missing entirely, depending on their account’s eligibility.

According to a source at Google familiar with the matter, the new limitations are part of an effort to curb widespread abuse of the Family Plan. The subscription, originally intended for households, had been increasingly exploited by users sharing it with friends or strangers in other countries. A practice that violates YouTube’s terms of service. To address this, YouTube has begun implementing stricter account checks that determine whether the Family Plan option is displayed. Google has not publicly disclosed the exact criteria for eligibility, and the policy was initially tested in select regions before expanding globally.

Is this normal? I may pull the trigger if the whole family gets ad free for $8 CAD

I hope this is the place to ask... The flair option suck so I chose drama

Didn't there used to be a $149.99 Family Annual Plan for Music or am I just going crazy? I finally decided on Youtube Music Premium over Amazon Music Unlimited but I can't see paying $180 for YT MP over $150 for AMU. This might be a deal breaker.

YouTube is getting increasingly aggressive in enforcing its location rules for YouTube Premium, especially for family plans. Subscriptions are now being cancelled if family members live in a different country than where the plan is billed even if the family owner lives in the correct country.

Previously, users could often resubscribe after such cancellations. Now, if the issue lies with the family members locations, the family plan is permanently removed from the owners account, with no option to resubscribe.

This stricter enforcement mainly seems to affect users in lower-cost countries, while pricier regions remain unaffected.

I purchased an annual individual plan by accident and I'd like to upgrade it to a family plan. However, it doesn't give me that option anywhere and I can't cancel the annual plan, because it is an annual plan.

Has anyone encountered this and know a work around?

The price for subscriptions has increased in over 10 countries. In Switzerland, the Family plan now costs the equivalent of 39.88 USD.

Ireland, Netherlands, Italy, Belgium:

• Single: From €11.99 to €13.99

• Family: From €17.99 to €25.99

Switzerland:

• Single: From 15.90 CHF to 17.90 CHF

• Family: From 23.90 CHF to 33.90 CHF

Denmark:

• Single: From 119 DKK to 139 DKK

• Family: From 177 DKK to 259 DKK

Sweden:

• Single: From 119 SEK to 149 SEK

• Family: From 179 SEK to 279 SEK

Norway:

• Single: From 119 NOK to 169 NOK

• Family: From 179 NOK to 269 NOK

Czech Republic:

• Single: From 179 CZK to 209 CZK

• Family: From 269 CZK to 389 CZK

Singapore:

• Single: From 11.98 SGD to 13.98 SGD

• Family: From 17.98 SGD to 27.98 SGD

United Arab Emirates:

• Single: From 23.99 AED to 26.99 AED

• Family: From 35.99 AED to 48.99 AED

Malaysia

• Single: From 17.90 MYR to 20.90 MYR

• Family: From 33.90 MYR to 41.90 MYR

Saudi Arabia

• Single: From 23.98 SAR to 26.99 SAR

• Family: From 35.98 SAR to 49.99 SAR

Indonesia:

• Single: From 59,000 IDR to 69,000 IDR

• Family: From 99,000 IDR to 139,000 IDR

Colombia:

• Single: From 17,900 COP to 20,900 COP

• Family: From 26,900 COP to 41,900 COP

Thailand:

• Single: From 159 THB to 179 THB

• Family: From 299 THB to 359 THB

If you recognized another country, just let me know and I will add it. Thanks for your help!

Yup. That´t it. I´m paying the full price according to my country. No more circumventing.

After years of being "ukrainian" and then "serbian" I don´t want YT to cancel me a third time. Who knows at what point they might consider banning or locking my whole account for good even if it´s just a very small chance of this happening.

There you go, YT won. :)

I've been using YouTube Premium for a while now, and it's great. I've decided it's time to share the love and upgrade to a family plan so my relatives can also enjoy ad-free YouTube and other perks.
The Issue:
Here's where it gets complicated. When I tried to upgrade, it said I need approval from whoever manages our YouTube TV account. It's kind of confusing, and I'm not sure what to do next.
Upgrading to a Family Plan: I have an individual YouTube Premium account and want to convert it to a family plan.
Manager Approval: Apparently, I can't proceed without the green light from our YouTube TV account manager.
Question: Do I have to cancel my current individual membership first, or are there other steps to get this approval?
The Pricing Puzzle:
Another thing that caught my eye is the pricing. The YouTube Premium family subscription our family manager has as an offer is $29 per month, while my individual YouTube Premium account family plan upgrade offer is $23 per month.
Manager's YouTube Premium Family offer: Costs $29/month.
My Individual YouTube Premium's Youtube Premium Family offer: Costs $23/month.
P.S. I know prices and policies can change, so if anyone has the latest info, please chime in.

Hi XXX,

Thank you for being a YouTube Premium member. We hope you and up to 5 members of your household are enjoying your YouTube Premium benefits, including ad-free and downloadable videos, background play, and uninterrupted access to over 100 million songs with the YouTube Music app.

To continue delivering great service and features, we’re increasing your price to €25.99/month. We don’t make these decisions lightly, but this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube.

You will see the change reflected on your October 23, 2024 billing date.

While we hope that you continue to be a member, you can cancel your subscription at any time here. To check the status of your account and billing information, go to your Settings > Purchases and Memberships page.

You can find more information on the latest updates in the YouTube Help Center.

Thanks for being a YouTube Premium member.

Sincerely, The YouTube Premium team

Actually cant believe this price increase. I wouldn't of even read the whole email if it was a euro or two but looks like I'm going back to high seas after years of being a law abiding citizen...

If you're impacted as well, please cancel, these fuckers only care about money and statistics.

Edit: Because people keep asking, it was €17.99/mo and going to €25.99/month, a 44% price increase.....

That is about a 50% increase... That's a bunch of sh*t.

Family organizer pays for YouTube Premium. 5 members of the family connected. Somehow my account does not have premium features eg ad-free, carplay youtube music, etc. was working for years before but now something changed and YouTube Premium subscription ended 19 Sept 2025. Thoughts?

Just got a notification of the increase in April. We have had a Family plan since before YouTube Red was even a thing, I dunno over a decade ago now? It was originally a Google Music family plan, then YT Red came included, now it's YT Premium and GPM Unlimited or whatever it's called now. We do use it a lot so it's still worth it on a per person basis (spread across 6 people) but dang that's a big jump all at once. Lol.

I’m in the US and YouTube is showing the price for Premium as $18.99/mo for the Individual plan. Is this a joke or some kind of bug? I looked it up and can’t find ANY articles about this, only about the price hike in Australia and other countries but nothing about the price going up in the US. Anyone else seeing this?

It’s funny to see how out of touch YouTube has become over the years. $20/month just to get rid of ads? No wonder they’ve been pushing this AdBlocker crap so heavily lately.