The YouTube tag generator is obviously a great fit for YouTubers … but it’s also suitable for anyone who posts occasional videos on YouTube, including bloggers, entrepreneurs, digital marketers, and small businesses.

YouTube video tags are keywords or phrases that you attach to your video. They provide YouTube's algorithm with context and information about your video's content, subject matter, and relevancy to viewers. These tags play a critical role in how your video is discovered within YouTube's search and recommendation features.

Tags are one ranking factor used by YouTube’s search engine, though it’s worth keeping in mind that they’re not as important as your video’s title and description. Google (which owns YouTube) says: “Your video’s title, thumbnail, and description are more important pieces of metadata for your video’s discovery. These main pieces of info help viewers decide which videos to watch.” Using descriptive keywords for your tags can potentially boost your video so it ranks higher in YouTube’s search results.