Recently, Ahrefs added a new feature. Their Director of Content Marketing shared on X how he used it. I recommend anyone using Ahrefs to check out his post. He brings up a creative way to use it on competitors and your niche.

Basically, He said -- One practical takeaway for me: I’m going to look for top-ranking content that is heavily AI-generated and consider creating our own AI version of it.

Recently, Ahrefs published their article 'AI Overviews Reduce Clicks by 34.5%', I'm curious what the SEO redditors think about this.

Anyone looked at the new AI citation section in Ahrefs Site Explorer?

I checked a few websites - feels off e.g.

New York Times

• 116k Google AIO

• 0 ChatGPT

• 0 Perplexity

Many people are using AI to blog, and in my opinion, people who are strictly against using AI will get left behind.

Ad companies like mediavine will eventually have to cave in to AI becasue they will have very few new sites getting approved, if they maintain a no ai policy. Its like a newspaper company being against online news sites. You have to embrace new changes, or your business will die.

Google already ranks AI content just like human content, as long as its good enough.

Many tiktokers and youtubers are also using Ai to create video scripts.

The future of content creation is ai driven. Reject ai, and you will fade away.

https://ahrefs.com/blog/what-percentage-of-new-content-is-ai-generated/

Is anyone else dealing with this? The data is completely off, by 200%+.

It shows keyword losses that are actually gaining traction.

I truly believe they just cannot keep up with the AI search that google is doing.

Has anyone tried Ahrefs' AI Content Helper or AI Content Grader and seen positive results from the recommendations provided?

I’m currently working with an e-commerce client and considering using these tools while following their advice. I’d love to hear if anyone has experience implementing the suggestions and whether they’ve seen meaningful improvements on their pages based on the competitor analysis from the tool.

Regards,

According to Ahrefs, smaller brands (<999 monthly visitors) actually capture more AI traffic as a percentage of their total traffic.

While smaller sites get minimal traffic from AI tools, proportionally, they pick up more of it—meaning they need to pay just as much attention to their AI referrals.

Do you agree?

Via u/Patrickstox:

I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites are popular, even if the search system changes.

I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025.

I compared the website mentions to their worldwide organic search traffic in Ahrefs.

Hey BigSEO!

On August 4th, 2015, just a few weeks after joining Ahrefs, I posted a thread here asking for your feedback about our product. That thread got an impressive 116 comments and gave us a lot to think about.

Since then, it has become a good tradition of mine to post the same thread here every two years on the same day. There have been 5 of them so far:

1. 2015

2. 2017

3. 2019

4. 2021

5. 2023

We’re not a public company and we don’t do investor updates. But since our customers are our investors - consider this to be our version of it.

…

The last 2 years in the SEO industry were without a doubt the craziest of the decade. AI is changing everything. And only the fittest will survive.

Here are four major themes that you might’ve observed from Ahrefs in these past two years:

#1 AI adoption. - Everyone in the SEO industry is now caught up in the middle of two tectonic shifts: AI is changing how we search and AI is changing how we work. Here at Ahrefs we’re making it our highest priority to collect data & build solutions to help you navigate GEO / AEO / LLMO / SEO. We’re also integrating AI in our product where it actually helps – not just shiny features, but real workflows our own marketing team uses and relies on every day.

We’ve launched Brand Radar, which is a one of a kind tool with the largest LLM visibility index on the market (it’s our fastest-growing new product btw, adding $1M in ARR every 2 weeks). We’re actively integrating AI across many existing workflows in Ahrefs (details here - ahrefs.com/ai ). And we also launched an official MCP server (connects your AI chatbot to the Ahrefs API), which we’re continuing to add more endpoints to.

#2 SEO is evolving. - I always had a firm conviction that SEO is not just a narrow isolated discipline, siloed from the rest of marketing. To me it has always been holistic, cross-functional and deeply integrated into many critical business functions. So after a decade of digging vertically, we felt the need to start expanding Ahrefs horizontally. Our goal is to make Ahrefs the go-to marketing platform for discoverability. That means supporting everything that helps people find your business, from SEO & AI-powered search to social media and beyond.

In that regard, we’ve launched AI Content Kit and free Web Analytics (our fastest growing free product, adding 10K websites/mo). We also launched a beta version of a Social Media Management tool just a few weeks ago.

For each of these directions, we don’t want to merely replicate what’s already out there. We have a rather unique vision of what these solutions should look like. So stay tuned.

#3 Making Ahrefs more accessible - We finally delivered a cheaper plan, that was requested for so long - $29/month. We keep adding value to our free “Webmaster Tools” plan: now you get free Web Analytics for verified websites (up to 1M web sessions), run free Site Audit reports (up to 5,000 pages/mo per project) and use our GSC reporting tool, which gives you more flexibility than the actual GSC.

#4 Making Ahrefs more scalable - For larger teams & brands, we’ve made significant strides over the past few years to support more reporting workflows. We launched API v3, which closely mirrors the data available in our UI, giving teams programmatic access to nearly everything. We also introduced Report Builder, allowing users to mix and match data and visualizations across Ahrefs for daily reporting. And with Portfolios, you can aggregate performance across multiple domains or URL sets – making it easier to track and prove results by region, brand, business unit, or category.

On top of that, we've strengthened security and governance with SSO and granular access management, and now host Ahrefs in three locations - improving reliability, speed, and resilience as we work towards near-100% uptime.

And that more or less covers the major moves at Ahrefs in the last two years.

The team is improving Ahrefs every single day – no part of the product is standing still (we shipped 40+ new feature releases in July alone). And your feedback helps shape what comes next.

…

Now we’re keen to hear back from the SEO community.

What feedback do you have for us?

• What should Ahrefs prioritise to support you in your job?

• How is your management (or clients) responding to all the changes?

• What’s the general sentiment? Are you excited about the future of SEO or does it scare you?

As it always happens with these threads, nearly the entire Ahrefs team (including our founder Dmytro Gerasymenko) will be closely following the conversation here. So please speak your mind and I can assure you that you’ll be heard by the relevant people on our team.

I’ve been saying for a while: don’t connect your GSC to Ahrefs.

Today they’ve launched web analytics, and there’s an even stronger reason to avoid it.

As soon as you start using their new web analytics, Ahrefs gets access to your real traffic data. This means they will no longer need to estimate your site traffic and will know exactly how many visitors you get, where they come from, and how your site is performing, giving them most accurate data they could ever get their hands on.

So think twice: do you really want to hand over precise traffic insights to a tool that also serves your competitors?

Because I don’t.

For every article that I have written, the recent brand radar feature of ahrefs showcase that it hasn't yet been cited or referenced in AI Overviews. I am not sure how this works

For anyone out there who has already leveraged ahrefs AI citation update into their workflow, how and what is the right way of avail this feature upgrade.

This question is inspired by the blog on "The great decoupling (why your clicks and down but your impressions are up" by Ryan Law

Looking for suggestions/answers/improvement advices! :)

Im searching for a SEO tool. Is ahrefs will be good for me? How will you rate ahrefs in these categories:

SEO analysis

Keyword research

Competitor insights

Backlink tracking

Content planning

Technical SEO fixe

I haven't had a subscription in a few years.

Back then I did ahrefs and Moz.

Does anyone still use Moz?

It seems like everybody is doing sem rush or ahrefs.

I am just looking to do a month or two while I get a new site or two set up for a Friends business.

Curious what the people paying are paying for

Literally spent $20+ bucks on this shit. And can't even use the keyword explorer. What the hell is wrong with these people.

Ahrefs has introduced their ChatGPT/Perplexity/AI Overviews visiblity tool. From what I see on their page it's 89 euro/website. https://www.linkedin.com/posts/timsoulo_heres-how-to-track-your-ai-visibility-ugcPost-7340292939316719616-oHMM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAuqMIMBvPEzjau-Om5zj-bEToq9F-DXf4E

From Tim's video it seems like:

- They provide their own prompts after website analysis (custom prompts feature - coming up)
- They show you sources per prompt + sources where your brand isn't mentioned - super helpful
- They show mentions/brand visibility - number of mentions of your brand vs competitors

So far the sources per prompt with filtering options looks like the most useful feature for me.
What do you think?

I found something called an Ahrefs MCP server that gives access to Ahrefs-like data through AI tools. Has anyone here used it? Is it safe and reliable?

Also, with tools like this and ChatGPT doing things like keyword research, backlink analysis, and content suggestions, do you think the role of SEO analysts is in danger? Or is it just changing into something more focused on strategy?