May 1, 2025 - While AI has been proven to enhance our daily lives with the adoption of autonomous vehicle technology, fitness devices, voice assistants, and smartphones, it has also served to improve the digital marketing efforts of businesses. Find out some of the best examples of AI in marketing.

September 5, 2025 - Adobe's 2025 research shows that 62% of senior executives identify AI and machine learning advancements as top priorities for workflows, decision-making, and hyper-personalization. Amazon remains a powerful example of AI in marketing, with over ...

April 14, 2025 - Amazon is another example: by analyzing purchase history, browsing behavior, and demographic information, the company’s recommendation engine delivers tailored product suggestions that are relevant to its users. Your job will not be taken by AI. It will be taken by a person who knows how to use AI.Christina Inge · While AI can make marketing ...

November 17, 2025 - Marketing departments use AI tools in a wide variety of customer-facing and internal applications. Examples of AI for customer experience include optimizing social media posts, email marketing and content marketing efforts.

June 16, 2025 - Our data shows that 31% of marketers use AI for brand chatbots on social media or their website. Let's look at Drift, for example. The company has trained its chatbot to answer questions, even outside of a pre-programmed path. This way, if a person has a question that isn't loaded into the system, the user will still get an answer.

June 3, 2025 - Sephora gained valuable insights from its chatbot and saw enough engagement from that experiment that it’s since launched more chatbots on Messenger. eBay, the global e-commerce marketplace, always strives to find new ways to engage customers. That means it has plenty of AI marketing examples to share.

November 6, 2025 - Sprinklr Marketing offers the infrastructure, intelligence and integration required to operationalize AI across the marketing lifecycle. Discover how AI can drive measurable impact across your marketing organization. Request a demo now. ... Top examples of AI in digital marketing in 2025 include Booking.com’s AI-powered comment moderation to automate sentiment analysis and improve customer engagement, and Bloom & Wild’s predictive AI models that deliver timely, personalized outreach to boost campaign ROI and customer retention.

For example, companies like Sephora use AI chatbots to provide personalized product recommendations based on customer preferences and past purchases. ... Predictive analytics uses AI to look at historical data and predict future outcomes.

June 10, 2025 - AI also powers Sephora’s product recommendation system, which analyzes customer preferences, purchase history, and search patterns to suggest products that align with their beauty needs and preferences. This level of customization has proven effective, with Sephora reporting a notable increase in customer engagement and sales conversions. As the leading digital marketing example, Sephora’s use of AI and AR technologies positions it as a leader in the beauty industry, offering an innovative shopping experience that meets the modern consumer’s desire for personalization and convenience.

January 8, 2025 - We have some inspiring generative AI marketing examples, with case studies of Nutella, Netflix, Volkswagen, JP Morgan Chase, etc., to help you better understand AI in marketing and how it generates results for various brands in different industries.

For instance, AI can segment customers based on demographics, location, and interests to create targeted campaigns. Chatbots are another great example of AI in marketing automation that can deliver personalized customer service.

July 16, 2025 - AI marketing is the application ... strategies and processes, including customer segmentation, personalization, predictive analytics, creative asset generation, and campaign optimization....

July 16, 2025 - AI can analyze customer behaviors ... For example, Netflix uses AI algorithms and machine learning in their product to provide recommendations for TV shows and films based on previous watch history....

March 26, 2025 - AI-powered personalization takes ... with their specific needs. Netflix is a standout example of Artificial Intelligence in digital marketing examples that personalizes content on a massive scale....

September 8, 2024 - Heinz has utilized OpenAI’s DALL-E 2 to create a series of ketchup-inspired images, demonstrating the brand's iconic elements through AI-generated visuals. This marketing stunt not only highlighted Heinz's signature branding but also showcased the creative potential of generative AI in advertising.

August 8, 2024 - AI-powered content tools can analyze ... that are likely to resonate with your audience. For example, Hubspot has a blog ideas generator that can help marketers get a headstart when content generation becomes tedious....

February 5, 2025 - Chatbots, like this one on the Balloon Seattle website, are a great way to use AI in marketing. AI chatbots like this one give customers what they crave—namely, fast answers (90% of customer service questions can be answered by a chatbot in ...

September 24, 2025 - That’s why in this guide, we’ll explore how AI can be used by marketers to achieve different goals — like improving productivity, accurately predicting customer behaviors, driving revenue and retention, and much more. We’ll also discuss some of the challenges companies face when using AI and real-world examples of successful AI marketing implementations from brands like Adidas and Allianz.

Our in-depth guide to persona building simplifies the process with easy-to-follow steps and examples. Learn how! ... Generate comprehensive, data-driven customer, user, audience and employee personas automatically with AI-driven software. ... Engage virtually with personas and gain insights by asking them anything you'd like to know about your customers, users or employees. ... Use AI personas of users and customers, including those hard-to-reach, to run surveys, interviews and market research.