G2
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
October 30, 2025 - If you’re a marketer looking to stop guessing and start making data-backed decisions, these are the marketing analytics tools I’d recommend. HubSpot Marketing Hub: Best for comprehensive inbound marketing campaigns Delivers powerful automation features, CRM integration, and analytics to manage multi-channel marketing in one platform.
Salesforce
salesforce.com › marketing › analytics › tools
5 Best Marketing Analytics Tools for 2025 | Salesforce US
Integration with Microsoft products and third-party tools: Connects Power BI to existing data sources, including Microsoft products and other marketing programs. Adverity is a marketing analytics platform that unifies marketing data from various ...
Videos
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Digital Marketing Analytics Tutorial for Beginners - YouTube
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Marketing Analytics Tools - Introduction | Knowledgecity - YouTube
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What Are Marketing Analytics Tools? - BusinessGuide360.com - YouTube
Are free marketing analytics tools effective?
Free tools like Google Analytics, HubSpot’s free CRM, and Ubersuggest can deliver useful insights. Paid platforms typically add deeper analysis, automation, and stronger integrations—often essential for scaling marketing.
learn.g2.com
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
How is data analytics used in digital marketing?
Data analytics in digital marketing is used to understand customer behavior, assess the performance of marketing campaigns, and make informed decisions. By collecting and analyzing data on web traffic, social engagement, conversion rates, and other metrics, marketers can identify trends, understand what content resonates with the audience, and optimize campaigns for better performance and ROI.
sachsmarketinggroup.com
sachsmarketinggroup.com › home › 21 powerful analytics tools for digital marketing
21 Powerful Analytics Tools for Digital Marketing
Why do I need a marketing analytics tool?
Without analytics, you’re guessing. These tools reveal what’s working, what’s not, and how to optimize your efforts. They provide data on ROI, customer engagement, and performance trends so you can refine strategy and maximize budget.
learn.g2.com
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
DashThis
dashthis.com › blog › 8-marketing-analytics-platforms-to-simplify-your-data-analysis-processes
Top 10 marketing analytics platforms for marketers | DashThis
Who would find Tableau helpful: Enterprise-level companies needing big data analytics · Integrations: Many native connectors are available for multiple databases and file types. ... Maropost is an omnichannel marketing automation platform helping marketers manage their email marketing, mobile optimization, social media marketing, and digital marketing performance from one platform.
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
Improvado
improvado.io › blog › analytics › marketing analytics tools: 24 best platforms 2025
Marketing Analytics Tools: Top 24 Platforms for Better Insights | Improvado
June 7, 2018 - Semrush is a comprehensive digital marketing toolkit including capabilities in SEO, content marketing, competitor analysis, PPC, and social media monitoring. At the core of Semrush's offerings is its robust SEO toolset, which provides users with insights into keyword rankings, backlink opportunities, and site health. Additionally, the platform offers detailed analytics on competitors’ strategies, including their search engine marketing tactics and advertising content, which enables businesses to benchmark their performance and identify areas for improvement.
Fullstory
fullstory.com › blog › 14 great digital analytics tools on the market today
14 of the Best Digital Analytics Tools in 2025 | Fullstory
August 1, 2024 - Additionally, Hootsuite offers a wide range of integrations with other popular digital marketing tools, such as Google Analytics and Mailchimp, making it a powerful all-in-one solution for businesses.
Reddit
reddit.com › r/marketing › for those in marketing analytics: what tools do you use for your job/career?
r/marketing on Reddit: For those in marketing analytics: What tools do you use for your job/career?
September 20, 2021 -
Background: I graduated from an Advertising and Marketing program earlier this year, and turned an internship into a job working in digital marketing for an ad agency in my city.
The most enjoyable parts of my job were the more technical and analytical aspects. I would make decisions based on trends in both our clients’ markets and past performance. I decided I wanted my next move to transition into marketing analytics.
However, my only experience with analytics is business analytics, as I am currently completing a post grad in Business Analytics. With that, the focus is on databases, data cleaning/modelling, and business intelligence. That stuff doesn’t interest me.
While I know and understand the tools needed in business intelligence (Access, Excel, Tableau, Cognos, SQL/R, etc), I’d like to have a better understanding of the typical tools & software used in a marketing analytics role.
Thank you!
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You say things like databases, data cleaning/modelling, and business intelligence don't interest you. What part of marketing analytics does? You're probably going to find yourself using quite a few of these things in any sort of marketing analytics role unless you start going down an analytics engineering type path. As far as marketing specific tools that aren't in the BI toolkit you already mentioned: Web Analytics: Google Analytics, Adobe Analytics, Pardot Web Testing Platforms: Optimizely, Other platform specific testing tools Platform Specific Reporting Tools:
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Agency leader here. Our MarTech stack looks like this (some omitted if not relevant to reporting): CRM (HubSpot or SalesForce depending on the client) Web Analytics: HubSpot (CMS page reporting, CTAs, Form metrics, workflow completion rates, etc...) Google Analytics HotJar / LuckyOrange SEMRush Reporting: DataBox
HubSpot
hubspot.com › products › marketing › analytics
Optimize Reporting with Marketing Analytics Software | HubSpot
Marketing analytics software provides the performance insights needed for Loop Marketing — HubSpot's four-stage playbook for AI-driven customer journeys. The four stages are Express, Tailor, Amplify, and Evolve. HubSpot’s analytics tools are especially valuable during the fourth stage (Evolve, when you're optimizing campaigns based on real-time data) and helps inform the second stage (Tailor, by showing which personalized content performs best with different audiences), ensuring you can continuously improve results rather than waiting for quarterly reviews.
Whatagraph
whatagraph.com › blog › articles › best-marketing-analytics-tools
13 Best Marketing Analytics Tools Loved By Marketers in 2025 | Whatagraph
1 week ago - ... Google Analytics 4 is free if you use the free version. A paid plan called Google Analytics 360 includes advanced analytics features, such as attribution modeling and data integration.
Sachsmarketinggroup
sachsmarketinggroup.com › home › 21 powerful analytics tools for digital marketing
21 Powerful Analytics Tools for Digital Marketing
May 11, 2024 - Birdeye is an innovative tool that aggregates reviews from over 150 sites, provides reputation management analytics, and allowing businesses to seamlessly manage and respond to them. Moreover, with its custom survey features, businesses can easily gather feedback to improve their services. Social media is a vital component of digital marketing. Buffer is an intuitive social media management tool that enables scheduling, publishing, and analyzing all your posts in one place. With its clean interface, Buffer makes it easier for marketers to maintain a consistent social media presence across various platforms.
AgencyAnalytics
agencyanalytics.com › blog › best-marketing-analytics-tools
18 Best Marketing Analytics Tools in 2025 (Features + Reviews) - AgencyAnalytics
July 15, 2025 - Once your marketing tools are in place, the next step is to make them work together for your team. That’s where a centralized platform helps. AgencyAnalytics automates data collection by pulling marketing analytics data from the tools you’re already using–whether that’s GA4, Search Console, Ahrefs, HubSpot, or LinkedIn—and helps you create custom-tailored digital marketing dashboards.
Salesforce
salesforce.com › ca › marketing › analytics
Digital Marketing Analytics Tools | Salesforce Canada
Let AI normalize and enrich your marketing data with customer and business data to deepen your analysis and unlock richer insights about your marketing performance · Get a quick overview of your program’s health or dive into how your cross-channel campaigns are performing with embedded Tableau Next visualizations, AI campaign summaries, and goal tracking · See how your campaign performance impacts the bottom line with predictive forecasting and built-in attribution
Digital Agency Network
digitalagencynetwork.com › home › digital marketing tools for agencies › digital marketing analytics tools for agencies
Best Digital Digital Marketing Analytics Tools for Agencies for Agencies in 2025
Explore the best digital marketing analytics tools for agencies to measure your email, content, inbound and social media marketing campaign data precisely.
Ruler Analytics
ruleranalytics.com › home › blog › 12 marketing analytics tools for data-driven marketers in 2025
12 Marketing Analytics Tools for Data-Driven Marketers in 2025 - Ruler Analytics
October 4, 2024 - Web analytics tools: As it says on the tin, web analytics tools track your website user activity. Tools like Google Analytics let you track data to analyse your website performance and measure the impact of your marketing campaigns on traffic ...
Xperiencify
xperiencify.com › marketing-analytics-tools
28 Marketing Analytics Tools to Increase Your ROI in 2025!
In other words, there are tools for any kind of digital marketing strategy you want to try. Let’s take a look. ☝️All pricing plans are monthly (unless otherwise noted); most tools give discounts when billed annually. Woopra is advanced marketing analytics software.
Eaglytics Co
eaglytics-co.com › home › 15 best digital marketing analytics tools you should know about
15 Must-Have Tools For Marketing Analytics
May 6, 2025 - So if you’re looking for something specific, like social media management or email marketing, then it’s worth taking some time to explore what each digital marketing analytics software on this list can do. Study its pros and cons too. These 15 tools cover most types of data analysis in digital marketing: from SEO and PPC tracking to conversion rate optimization and more.
Integrate.io
integrate.io › blog › best-marketing-analytics-tools-for-2025
Best 8 Marketing Analytics Tools for 2025 | Integrate.io | Integrate.io
October 27, 2025 - Integrate.io, Fivetran, and Airbyte are among the best tools for integrating marketing data across platforms like Google Ads, Facebook, HubSpot, and LinkedIn. Integrate.io provides over 200 prebuilt connectors and a no-code interface to centralize ...
Madgicx
madgicx.com › home › blog › the 17 marketing analytics tools recommended by the pros
The 17 Marketing Analytics Tools Recommended by the Pros
June 13, 2025 - Tailored for marketers managing Meta, Google, TikTok, GA4, Shopify, and Klaviyo, this tool simplifies data analysis by aggregating all essential metrics into a single dashboard. With 19 customizable templates and a drag-and-drop builder, you can swiftly create detailed reports highlighting your campaign performance and share them effortlessly. ... Tory Wenger is a marketing operations whiz with 10+ years of experience mastering CRM optimization, digital marketing, and event strategy.
DesignRush
designrush.com › agency › digital-marketing › trends › marketing-analytics-tools
10 Best Digital Marketing Analytics Tools (2025) | DesignRush
May 1, 2025 - Receive proposals from top digital marketing agencies. It's free.GET PROPOSALS ... Sprout Social combines social media management with robust analytics. It’s designed to help your business track performance and refine its online strategies. Its seamless integration with major platforms ensures that teams have a unified view of their efforts. Sprout Social’s analytics tools make social media feel more approachable.
CareerVillage
careervillage.org › questions › 943943 › what-are-the-most-important-analytics-tools-for-digital-marketers
What are the most important analytics tools for digital marketers ?
Google Analytics is the go-to for tracking website traffic, user behavior, and conversions. Google Search Console helps you see how your site is performing in search results and spot any SEO issues.