AppsFlyer took a sample of 6 billion installs and found an average day-one retention rate of 24.33%. In other words, around 25% is an average benchmark for day-one retention.

adjust.com › resources › guides › user retention

The app user retention handbook for marketers | Adjust

Generally, an app is considered high-performing if it retains over a third of its users after install. Global retention benchmarks reveal that retention falls to 26% on day 1, 13% by day 7, and 10% by day 14.

Discussions

What are the general industry benchmark retention rates for subscription apps for D1, D14, D30, D90?

Be carful about numbers given without context. You should look a top decile apps, since most apps are far from profitable. Then you have to be careful on how it is calculated, is it spot retention ? Is post install or post account creation ? Is it only for paying users ? You can look at reports from providers like revenue cat and amplitude for numbers. More on reddit.com

r/ycombinator

31

4

July 25, 2024

More on reddit.com

r/apps

What retention rate is good?

The specific retention rate that is considered "good" will depend on the industry and the type of business, but generally speaking, a high retention rate is desirable. For example, for businesses with a subscription-based model, a retention rate of around 80% or higher is considered good. This means that out of 100 customers, 80 are still actively using the product or service after a given period of time. However, for businesses with a different model or in different industry, the benchmark might differ. A business that has a high churn rate (customers leaving) would want to improve their retention rate. For example, in e-commerce the industry average is around 65-70% retention rate, while in the mobile app industry, the benchmark is around 40-50%. It's important to keep in mind that retention rate should be in comparison with industry benchmarks and also with your own previous retention rate (if you have historical data). Also, you can use different retention rate metric depending on the specific area of your business that you want to improve. Overall, a high retention rate is a sign of a healthy and sustainable business, as it means that customers are satisfied and continue to use the product or service. To satisfy customers, you'll need to regularly conduct market research on them. When it comes to research, please note, I'm a vendor, so I'm rather biased about my own product, and will say that online market research is the way to go to keep any business in the know of its customers. I doubt you have the time and energy to conduct in-person interviews or send out paper surveys. In today's day and age, you can quickly learn about your markets with online market research. For context: Pollfish is a mobile survey platform that allows businesses and researchers to collect data from a panel of participants via their smartphones. It can be used to conduct surveys on a variety of topics and to reach a wide range of demographics. One of the benefits of using Pollfish is that it allows you to reach a large, diverse panel of participants quickly and easily. Additionally, because the surveys are completed on mobile devices, they can be easily taken on the go, which can increase response rates. Feel free to check us out. More on reddit.com

r/SaaS

5

3

January 11, 2023

Benchmarking: what's your user retention rate?

for my extension, I get 30-35 uninstalls per 100 installs.

Videos