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Apple Developer
developer.apple.com › app-store › measuring-app-performance
Measuring app performance - App Store - Apple Developer
The conversion rate helps you understand how often people download your app after viewing it on the App Store. In App Analytics, this is measured as the ratio of Total Downloads to Unique Impressions. Total Downloads can include first-time downloads redownloads and pre-orders.
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AppTweak
apptweak.com › home › app store marketing blog › defining app store connect metrics
Defining App Store Connect Metrics
September 28, 2023 - Get familiar with the key metrics and conversion rates available on App Store Connect to know where to focus your ASO efforts.
People also ask

What is App Store Analytics?
It’s how you track your app’s performance on the App Store — things like impressions, product page views, installs, and conversion rates. You’ll find this data in App Store Connect analytics, and it’s a core part of understanding your iOS App Store analytics setup.
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appfollow.io
appfollow.io › blog › app-store-analytics
Guide to App Store Analytics: Find the Data, Follow the Clues, Grow
What is the use of App Store Analytics?
App Store statistics help you understand what’s working in your app listing — like visibility, tap-throughs, and installs. It’s key for making smart, data-backed marketing decisions with iOS app analytics.
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appfollow.io
appfollow.io › blog › app-store-analytics
Guide to App Store Analytics: Find the Data, Follow the Clues, Grow
What can iPhone analytics tell you?
If we’re talking iPhone app analytics through App Store Connect, you’ll see how users discover your app, where your traffic comes from, and how well your app page converts. If you're in iPhone settings, that’s more technical stuff — not super helpful for marketers.
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appfollow.io
appfollow.io › blog › app-store-analytics
Guide to App Store Analytics: Find the Data, Follow the Clues, Grow
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SplitMetrics
splitmetrics.com › glossary
What is App Store Impressions? • SplitMetrics
November 8, 2024 - App store impressions, a key metric in app analytics, refer to the number of times an app is viewed in the App Store (Today, Games, Apps, and Search tabs). This definition provides a meaning for understanding user engagement and visibility of the app within the store. App store impressions are an important metric for app developers and marketers, as they directly affect the app’s visibility and potential for downloads, including the success of Apple ...
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Apple Developer
developer.apple.com › help › app-store-connect › view-app-analytics › download-app-analytics-reports
Download App Analytics Reports - View App Analytics - App Store Connect - Help - Apple Developer
You can download your apps’ data in App Analytics by using the App Store Connect API. ... App Store Discovery and Engagement. Measure how users interact with your app on the App Store, including the number of impressions, produce page views, and taps.
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Help Center
support.jmango360.com › portal › en › kb › articles › app-analytics-with-app-store-connect
App Analytics with App Store Connect
Apple App Analytics is a great toolkit for measuring the performance of your iOS app regarding impressions, installations, traffic sources, deletions, to
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AppFollow
appfollow.io › blog › app-store-analytics
Guide to App Store Analytics: Find the Data, Follow the Clues, Grow
April 25, 2025 - Apple and Google serve up app store analytics in wildly different ways. And if you can't read between the lines, you're flying blind. With Apple, App Store Connect gives you a slick interface but limited visibility. You see impressions, page views, conversion rates, and downloads.
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Appfigures
appfigures.com › support › kb › 537 › usage-reports-with-app-store-connect-previously-itunes-connect-analytics
Usage Reports with App Store Connect | Appfigures Knowledge Base
Under the hood, Apple provides a country breakdown in App Analytics, which is what we use to report this number. App Store Impressions are the total number of times your app was viewed in the Featured, Categories, Top Charts, and Search sections of the App Store.
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Radaso
radaso.com › asomythbusters-experiments › experiment-does-apple-account-for-double-impressions-if-you-open-the-app-page-from-search-results
Experiment / Does Apple Account for Double Impressions if You Open the App Page From Search Results?
The total number of impressions is doubled if you find and then open the app in the App Store search. To learn more about other different features, join our Telegram chat Apple Search Ads. Even more insights from ASO & UA pros in ASO Busters on Discord! ... ServicesApp Store OptimizationPaid User AcquisitionApp LocalizationConversion Rate OptimizationRetentionMobile Analytics...
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Easyappreports
easyappreports.com › blog › the-essential-starter-guide-to-app-store-connect-analytics---by-yuri-shub
The Essential Starter Guide to App Store Connect Analytics - by Yuri Shub
After laying the groundwork with ... in Apple App Store Connect, let's turn our attention to some key calculated metrics that can provide deeper insights into your app's performance. These metrics, particularly relevant for ASO (App Store Optimization) and UA (User Acquisition) strategies, help in understanding user behavior and app efficiency in converting views into tangible results. Conversion Rate: Measures the effectiveness of turning App Store impressions into ...
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Apple Developer
developer.apple.com › videos › play › tech-talks › 110365
Measure and improve acquisition with App Analytics - Tech Talks - Videos - Apple Developer
When you first log into App Analytics you'll be taken to an overview page with a number of different metrics, and the four metrics along the top are the primary user acquisition metrics and these are the metrics that we'll talk about most today. First, let's walk through what impressions and ...
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STQRY Support Portal
support.stqry.com › support › solutions › articles › 153000136723-app-store-analytics-how-to-track-and-improve-app-performance
App Store Analytics: How to Track and Improve App Performance : STQRY Support Portal
Apple App Store and Google Play Store provide valuable insights into how the apps are performing in terms of user engagement and acquisition. This data can be crucial for making informed decisions, optimizing your app, and ultimately achieving yo...
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Apple Developer
developer.apple.com › forums › thread › 52968
impressions: How valuable? | Apple Developer Forums
And no info on Jul 26 and today, but I would guess that's because it needs time to gather info and such. How does impressions work, and is it something I should pay attention to? ... Apple says this about that... https://developer.apple.com/app-store/app-analytics/
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Business of Apps
businessofapps.com › insights › understanding the app store metrics
Understanding the App Store metrics - Business of Apps
October 1, 2019 - After logging into the ASC console, click the “App Analytics” icon. This will let you access a high-level overview of data tied to your app’s performance. This includes Impressions, App Units, User Retention, Crashes and Deletions, to name a few. For a deeper dive into the data, click the “Metrics” tab. This page will enable you to apply ...
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Chartboost
chartboost.com › home › glossaries › app store impressions
What are App Store Impressions? | Chartboost
August 31, 2023 - What are App Store Impressions? Get the full definition and learn more about the mobile growth realm.
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Asolytics
support.asolytics.pro › en › article › app-store-impressions
App Store Impressions - Asolytics Help Center
The proprietary analytics service for Apple apps and games offers developers and marketers a useful metric called “Impressions.” While this term is often associated with advertising campaigns, let's delve into its meaning and how it is measured in the context of ASO.
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Quora
quora.com › What-does-the-impression-in-itunesconnect-app-analytics-mean-exactly
What does the impression in itunesconnect app analytics mean exactly? - Quora
Answer: Impressions refers to the number of times someone viewed your app, in any way. Impressions can occur in several ways: * A user finds your app through search results * A user sees you in a featured category * A user taps an in-app ad * A user is referred from a website These are all s...
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Medium
medium.com › app-radar-highlights › learn-which-apple-app-analytics-metrics-you-should-know-for-your-app-301598f32683
Learn which Apple App Analytics metrics you should know for your app | by Silke Glauninger | App Radar Behind the Scenes | Medium
July 26, 2017 - You should now have a better understanding of Apples App Analytics und its metrics. However, when marketing and optimizing your apps at a professional level, you should keep an eye on defined key performance indicators. If you want to break the previously shown metrics down to comparable indicators, here are some ideas, which ones to use. Find out your overall Conversion Rate: How many impressions ...
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Apple Developer
developer.apple.com › help › app-store-connect › view-app-analytics › view-in-app-event-metrics
View In-App Event metrics - View App Analytics - App Store Connect - Help - Apple Developer
With App Analytics, you can understand key performance metrics, such as how many users are discovering your In-App Events on the App Store and Apple Games, how successful your In-App Events are at getting users to download your app, as well as how engaged users remain with your app over time. When a user discovers your In-App Event on the App Store and Apple Games, an Event Impression ...
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ShyftUp
shyftup.com › home › blog › leveraging app store analytics to boost your app’s performance
Leveraging App Store Analytics to Boost Your App's Performance - ShyftUp
August 29, 2024 - Apple App Store Connect is the central hub for iOS developers to manage their apps. It offers a robust set of analytics tools designed to help developers understand how users are interacting with their apps and how their marketing efforts are performing. ... App Store Performance: App Store Connect provides detailed insights into how users discover and engage with your app. You can track metrics like impressions...