When you move your iPhone, your photo comes to life with a new 3D effect.15 · Automatically answers unknown callers. Once they share their name and reason for calling, your phone rings and you decide if you want to pick up.16 · Keeps your spot in line while you wait for a live agent and notifies you when they’re ready.17

September 9, 2025 - We are reporting live from California for the launch of the iPhone 17, iPhone 17 Air, and other new Apple hardware. You'll be hearing from Adrienne So, Julian Chokkattu, Reece Rogers, and Michael Calore throughout today's event.

When you move your iPhone, your photo comes to life with a new 3D effect.17 · Automatically answers unknown callers. Once they share their name and reason for calling, your phone rings and you decide if you want to pick up.18 · Keeps your ...

September 12, 2025 - The Air will feature the same A19 Pro chip as the 17 Pro, only in a much thinner chassis. All three new iPhones are now available to preorder. Apple also announced the Apple Watch Series 11, along with an updated Watch SE and Watch Ultra that is supposed to finally last a full 24 hours and packs even more health features. Speaking of health features, the Cupertino company also announced the AirPods Pro 3, which now have a heart rate tracker, in case the Apple Watch wasn't enough for you. We live blogged the event as it happened, and you can check out below what happened, as it happened.

Explore the next generation of iPhone — iPhone 17 Pro, iPhone 17, iPhone Air. Plus, AirPods Pro 3 and additions to the Apple Watch family.

September 9, 2025 - Apple’s iPhone 17 launch event kicks off on Tuesday, September 9th, at 1PM ET / 10AM PT. The company will stream the event live from Apple Park in Cupertino, California.

1 month ago - Live Translation in Phone and FaceTime is available for one-on-one calls in English (U.S., UK), French (France), German, Portuguese (Brazil), and Spanish (Spain). Visual intelligence is available on any Apple Intelligence-enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see support.apple.com/en-us/121115#visual-intelligence. Pricing for iPhone 17 includes a $30 connectivity discount that requires activation with AT&T, Boost Mobile, T-Mobile, or Verizon.

September 9, 2025 - Apple is set to announce the iPhone 17, Apple Watch Series 11, and more today as part of its “Awe dropping” special event. I’m in Steve Jobs Theater at Apple Park for the festivities, so head below for full live coverage of everything Apple announces today.

September 11, 2025 - The Air will be joined by three other iPhone 17 models — a standard version plus the iPhone 17 Pro and iPhone 17 Pro Max — which feature updated cameras, better battery life and other promised improvements. Apple didn't stop with smartphones. The entire Apple Watch lineup is revamped, with a standard Apple Watch 11 joined by new editions of the Apple Watch SE and Apple Watch Ultra.

September 9, 2025 - Apple CEO Tim Cook and his team unveiled the iPhone 17 line of devices, Apple Watches, new AirPods Pro and the release date for iOS 26.

September 9, 2025 - Apple Event 2025 iPhone 17 Launch Live Updates: Apple’s “Awe Dropping” event on September 9, 2025, officially launched the iPhone 17 series, Apple Watch updates, and AirPods Pro 3. The lineup includes the iPhone 17, 17 Air, 17 Pro, and ...

September 9, 2025 - The company held its annual product-launch event on September 9, and Wirecutter was on the ground at Apple Park to cover all the news. We’ll reserve judgment about whether these products live up to the hype until after we get our hands on ...

September 9, 2025 - The event will be livestreamed on Apple's official website, but you can also follow it with us by tuning in to the stream below. The biggest star of the show will obviously be the iPhone 17 series, rumored to comprise the iPhone 17, iPhone 17 ...

September 9, 2025 - The Verge’s ground crew live blogs all the latest news from Apple’s Awe Dropping iPhone 17 event featuring new iPhones, Apple Watches, and AirPods.

September 9, 2025 - As rumored, we got four new iPhones ... impressions. Stay tuned here for further updates. Missed the video? You can rewatch the iPhone event live on YouTube....

September 9, 2025 - In Apple’s TV app: Apple also streams the iPhone event in its TV app, which is available on all its devices. Just open the TV app to find the livestream. Finally, you can watch the iPhone 17 Apple event right here on FastCompany.com.

September 17, 2025 - The wait is over, and our verdicts on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air are in. We've been using these phones as our daily drivers since they were announced, shot plenty of photos and subjected them to our own benchmarking and battery tests. Long story short, these phones are impressive. If you're considering whether or not to upgrade this year, consider these facts: Apple's finally added ProMotion to the regular iPhone 17, the brand new iPhone Air is the sleekest iPhone every while the 17 Pro packs in vapor cooling and the best battery life we've ever seen in an iPhone.