October 6, 2025 - In this article, we’ve gathered 8 of the best online tools for market analysis.

October 16, 2025 - All Exploding Topics Pro plans grant access to all premium trends, Meta Trends, and Trend Analysis. ... Semrush offers plenty of market research data in its Traffic & Market section, including market TAM, target audience demographics, socioeconomic data, market share data, and more. However, it's best known for its digital marketing and search engine optimization tools.

Statista’s specialized reports ... in the market and relevant trends. Pricing: A free basic plan has limited access. The starter plan costs $199 per month with access to two million statistics. The personal plan costs $549 and adds reports prepared by Statista’s analysts. The professional plan costs $959 and adds analysis and forecasting tools...

1 week ago - Learn about what market analysis is and why it's important, and explore a list of seven different methods of market analysis with descriptions for each method.

1 month ago - Best for: Event-based tracking and analysis of user behavior across websites and apps. Google Analytics is a core marketing analytics tool that provides in-depth insights into website traffic, user behavior, and conversion performance.

SEMRush specializes in keyword research, search engine optimization (SEO) tools, content marketing, and backlink analysis. Its analytics tools are handy to improve your organic search rankings and inform your content marketing strategies.

October 30, 2025 - It caters primarily to businesses and marketing professionals, helping them track brand reputation and gain insights into marketing strategies. Why I picked BrandMentions: It offers features like real-time alerts and sentiment analysis, allowing you to monitor brand mentions efficiently. You can engage with customers, track competitors, and manage your brand’s online presence. Its faster detection of mentions compared to other tools enhances your ability to stay updated.

August 21, 2025 - It’s equally adept at tracking, ... and PR analysis, target group profiling, and satisfaction surveys. Best for Grabbing quick stats on a wide range of topics. Qualtrics’ software powers over 1B surveys every year, providing customers with answers to their market, brand, customer, and product questions. Customers can design their own surveys using Qualtrics’ drag-and-drop survey tool, library of ...

October 9, 2025 - Social media listening and sentiment ... include quantilope with its AI co-pilot quinn, Brandwatch for social listening needs, Speak for audio/video analysis, and specialized tools like Pecan for predictive analysis....

September 16, 2025 - Q is best for users who need fast, powerful crosstab analysis in a Windows environment and prefer exporting results to PowerPoint for reporting. Tableau is a leading data visualization and business intelligence tool, popular for its ability to turn complex data into interactive, shareable dashboards. It supports a wide range of data sources and offers powerful visual analytics. However, Tableau is not purpose-built for survey data or market research workflows – meaning users often need to preprocess data in other tools before analysis.

September 23, 2025 - Your competitive analysis should identify your competition by product line or service and market segment.

March 17, 2025 - Google Merchant Center: The Price Competitiveness report can show you how your product pricing fares against the competition, while the Best Sellers list shows which products are performing the best. Google News: Set up alerts to see when your competitors post about topics in your market, mention priority keywords, or get mentioned. It should be pretty clear that each of the competitor analysis tools I selected has distinct use cases.

If none of the tools above fit into your budget, there are plenty of free market research tools out there that offer valuable insights. Google Trends – a keyword research tool that can help you uncover search trends, discover subtopics, or see whether search terms are rising or falling in popularity. Insights are high-level and not robust enough for deep qualitative analysis, but can be a good starting point.

January 2, 2025 - Tip: Learn more about brand monitoring, ... the best brand tracking software, and understand why your brand mentions are spiking. AI market research tools like Heartbeat AI allow you to put market research on autopilot, or at least close to it. Using sentiment analysis, this market ...

September 29, 2025 - Trader Workstation (TWS), IB's flagship trading platform, contains advanced technical analysis tools with over 120 indicators. There's a demo version of TWS available that allows traders to learn how the platform works and to test trading scenarios. In addition, it's possible to attach a third-party analytics platform to your IBKR account. You can search a full list of vendors at the Investors Marketplace.

April 30, 2024 - One way to use this tool for market research is by finding out what time of day or night people are looking for your product on social media sites. Let’s say you’ve developed a sleeping aid app and learn through SocialMention that most people look for sleeping aid apps at 2:00 AM. When you start announcing your product, you will need to schedule your post around 2:00 AM. Pro tip: Another useful tool you’ll have access to is sentiment analysis ...

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

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Every business evolves, and your tools should, too. Leading platforms offer flexible models that can be tailored by industry, market, or growth stage. Solutions like Qualtrics allow you to expand across markets or channels without starting over, making scalability a built-in advantage rather than an afterthought. When evaluating AI market analysis tools, prioritize these five features.