January 23, 2025 - Explore 10 effective marketing strategies for 2025, including AI, content evolution, voice search, and omnichannel marketing to elevate your brand.

May 22, 2025 - Example: Use automated email sequences to nurture leads through the customer journey, providing them with relevant content at different stages of their purchasing decision. By integrating these strategies, you can build a robust marketing plan that drives growth, engages your audience and positions your brand as a leader in the industry.

Section III details the university’s strategic action plan, including success metrics. The University of Illinois marketing plan is effective because it breaks down the high-level components of its strategy, as well as specific marketing tactics. Instead of aiming for generic goals like “interact with high school students,” the plan indicates specific tactics to make that happen, such as direct mail campaigns, swag, and events. As this marketing plan example ...

July 18, 2025 - For example, an outdoor camping gear company that wants to be known for its rugged, tough goods can embark on specific campaigns that embody these traits and make these emotions memorable to prospective customers. An important goal of marketing is propelling a company’s growth. This can be seen through attracting and retaining new customers. Companies may apply many different marketing strategies ...

Answer (1 of 3): You would’ve heard about one of the popular digital entertaining channels, The Viral Fever(TVF) on YouTube. TVF came up with another(after Kota Factory) very enticing series today named ASPIRANTS: Pre, Mains…Aur Life in association with Unacademy which perhaps would be highlight...

October 27, 2025 - One of the most common pull marketing strategy examples involves pharmaceuticals. Many drugs are advertised on television and in online venues, along with a call-to-action that suggests the patient ask their doctor about the product. Unlike strategies that use traditional product pushes, the pull strategy bypasses marketing middlemen and directs the call-to-action to the consumer.

August 21, 2025 - Few campaigns have leveraged influencer marketing as effectively as the California Milk Processor Board’s “Got Milk?” Campaign. In 1993, a focus group headed by a partner at the San Francisco-based advertising firm Goodby, Silverstein ...

August 11, 2025 - This blog introduces 16 of the best marketing campaigns to see in 2024, from Barbie and Hilton Hotels, to KFC, Nike, and Netflix.

2 weeks ago - Recent years have seen a concerted effort in reframing language and storytelling about resolutions: Dove’s 2024 The Real State of Beauty study, for example, noted that one in two women’s New Year’s resolutions were based on dissatisfaction with their bodies, and launched a campaign called #NewYearsUnresolution. This shift in focus represents an opportunity for brands, especially in fitness and lifestyle spaces, to promote a more holistic attitude toward wellness. Marketing campaigns promoting either resolution-focused discounts or relevant products can boost sales for both new customers and loyal customers alike.

May 6, 2025 - Learn how to create a marketing plan from scratch. Our step-by-step guide includes a free template and real marketing plan examples.

November 7, 2024 - For example, an e-commerce business selling handmade jewelry may choose to sell through their own website as well as on popular online marketplaces like Etsy or Amazon. Promotion encompasses all the activities and strategies a business uses to make its product or service known and attractive to the target audience.

May 20, 2025 - Sure, “show me the money” is a big impetus behind marketing campaigns, but creating a catchy, compelling and resounding strategy is of the utmost importance to reach that bottom line. Whether it’s viral videos, influencer antics or data-driven campaigns, companies with the best marketing strategies are in it to win it.

By incorporating marketing strategies that come from data-based decisions, you can: Enable effective ABM campaigns. Account-based marketing (ABM) is easier with advanced data-driven selection, helping inform decisions and boost your ROI. Create accurate attribution models and ROI reporting. Attribution will help you understand the value of each action in a customer’s buying journey, offering visibility into how certain interactions affect conversion. Identify the best ...

March 27, 2025 - For example, say you’re creating a marketing strategy for a new fashion brand. Your strategy might target young Gen Z students and position the brand as trendy and affordable. But, a strategic marketing plan is a detailed tactical roadmap that outlines the specific actions and tactics that ...

August 12, 2025 - Example promotion strategies: TV ads, event sponsorships, content marketing · In the middle of the funnel, customers weigh your product against other available options. To keep them in the funnel, you need to show how your product is different from the competition and convince customers that your product is the best ...

December 29, 2022 - Promotion is how you promote and market your business. Regardless of how good your business is, if you don't promote it and tell people you exist, it's unlikely you will make many sales. Promotion is about attracting the right people to use and reuse your business. There are several promotion techniques that you can combine and use in different ways to create the most cost-effective strategy for your needs. For example:

5 days ago - Companies use technology to store data about customers in order to provide more personalized advertisements and offer special deals.Example: A mass retail store sends birthday discount coupons to customers enrolled in their rewards program.Related: Relationship Marketing Campaigns: 5 Winning Strategies

April 14, 2025 - ChatGPT Builds chatbots for e-commerce sites and social media platforms, generates leads and personalized email campaigns based on consumer behavior and interests, creates social media campaigns, assists customers through purchasing processes, helps to brainstorm ideas, formulate strategies, and produce content. Copilot for Microsoft Generates ideas, drafts marketing plans and blogs, and creates social media posts.

November 20, 2024 - This section will explore how businesses can utilize cutting-edge technologies and innovative strategies to enhance their marketing efforts, reach a broader customer base, and stay ahead of the curve in the competitive market. Augmented reality (AR) technology has opened new doors for interactive and immersive marketing campaigns. By incorporating AR, companies can provide personalized experiences that engage customers in a novel and memorable way, leading to increased brand loyalty and customer satisfaction. Example: IKEA’s AR app allows customers to visualize how furniture would look in their homes before making a purchase, significantly enhancing the customer experience and decision-making process.